Company events - a short guide on how to organize them

Corporate events also known as corporate events have become very popular in recent years, thanks to the many benefits they bring. It is not only team games and fun until dawn, but also thoughtful communication and achieving business goals. Having your own company, you are probably wondering if corporate events make sense? How to organize them? Where to start? Check out our guide.

What will you learn from the article?

Have you ever wondered why you should organise a corporate events? They are often associated with extra costs and logistical challenges, but the benefits they can bring are invaluable. From improving team morale to building relationships and increasing employee engagement, a well-organised corporate event can work wonders.

In this short guide, we will answer some key questions about organising corporate events:

Company events are events organised and sponsored by the employer. The main idea is team integration employees, business partners and customers - current and potential. Of course, these are not the only purposes for which they are organised. The event can focus on learning how to work in a group or on conflict resolution and loosening the atmosphere.

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Why organize company events?

Just a few years ago, many business owners wondered about the point of company events. Currently, everyone is well aware of the many benefits of such events. Every employer realises that the productivity of employees is only as good as their wellbeing and relationships with each other. Company events can be a great way to integrate and bring tangible benefits during the performance of daily duties. They encourage further work and the achievement of common goals, allow new relationships to be forged between employees and, most importantly, are an excellent break from everyday duties, which can often be stressful.

So why organise company events? Employees should feel a connection with the company they work for. Ideally, he should feel needed and appreciated. For this to happen, he needs to see that the employer not only demands, but also wants to give something of himself. The best bonuses are away company events. Of course, they can also be organised at the workplace by ordering catering. However, it is better to move the whole event to a hotel, which will provide professional service. For it is worth remembering that a meeting or event outside the company's headquarters will give the event a higher profile and make it more memorable for the staff or clients.

Attractions for a company event

When it comes to attraction ideas for a corporate event, there are actually an infinite number of them. The list always remains open and, depending on the client's needs and preferences, completely different and new designs for team-building games and activities can be prepared. These are so-called 'tailor-made events', more personalised and tailored to the expectations of the company in question. Of course, it is also possible to 'mix' many different ideas and fill the participants' time as much as possible with attractions for a company event. But also give them time to quietly absorb the atmosphere of the venue and enjoy the results of the competitions and prizes they have won.

How do you find occasions to celebrate?

There will always be a reason in the company why it is worth organizing company events. There is no predefined framework when it is worth doing. If the employer feels that it is profitable to organize an event, they should simply do it. The most popular reasons to celebrate are:

• company events and conferences - thanks to them we can learn something new, listen to interesting lectures or lectures;
• jubilee party and thanks for employees - thanks to such events, employees identify with the company and feel appreciated;   
• integration events for employees - it is an opportunity to get to know each other and detach from everyday duties. You can see your colleagues from a different angle than the work one. Team collaboration exercises - it is worth organizing them during an integration event;
• learning to work in a team - in this situation it is worth taking advantage of team building games. They perfectly unite the team, teach communication in a group and joint task solving.

These are the most popular, but not the only, reasons for organizing such events. It is worth treating them as a tool for achieving pre-set goals and planning the course of the event with this in mind.

Organization of corporate events - when is it worth it?  

What other reasons are there to hold company events? One of them may be the desire to thank contractors. It is worth remembering old customers. A company event is, of course, also an opportunity to reach out to new customers. And new customers mean new markets and new opportunities. At a company event, there is an opportunity to discuss terms of cooperation in a less formal atmosphere. Establishing contacts with a new partner is always a good opportunity for a company event. The launch of a new product or the implementation of new services can also be celebrated with an event. 

In the event of an event to which we invite the management staff, we can organize a team management interpersonal skills training. This is a really important aspect of the company's operation. We all know that a boss who cannot manage and get along with the staff can frustrate the efforts of even the best team. During such a meeting, you can also summarize the effects of the company's management activities and present a new strategy for its operation.

What games for a corporate event work well?

What kind of games for a company event should be prepared and organized? Whether we want to focus on team buildingu or simply to give employees a moment of respite, it will decide what kind of games we will prepare for a company event. Games requiring cooperation will improve communication in the crew. Fun at a company event that allows you to dress up as a character from a certain era or incorporate a specific character from a movie, book or game will give you a chance to express yourself.

Or maybe the team needs a bit of adrenaline to react or recharge with positive energy? Then you can propose, for example, games for a company event that are slightly more extreme, such as an off road rally, rafting, downhill or a balloon flight.

Interestingly conducted workshops of various types are a sure thing. Cooking workshops are primarily fun and a feast for the palate. Movie, dancing or theater conducted by actors or a professional who works with them on a daily basis, it is an amazing release of inner potential and energy. Photography, painting and construction workshops stimulate our imagination and creativity. Maybe following this path, let's choose some fun for a company event for our group?

What do you gain by organising company events?

When it comes to corporate events, the advantages of organising them could be multiplied. Of course, every corporate event is different, but what they have in common is the building of relationships. A variety of them - either within the group, between employees and the employer, or between the company and customers. It goes without saying, after all, that the more time people spend with each other, the more space they gain to make various acquaintances. It is a known fact that we spend a lot of time at work, but within the company there are often no conditions for building relationships.

And company events give us the opportunity to talk about our interests and passions. To "open up" you need not only time, but also trust in the rest of the team. And it is difficult to work out them in the rush of everyday tasks. Reducing the distance, showing yourself from a different, slightly private side - these are the advantages of participating in company events. The boss's "human face" often allows us to look at him and his requirements differently. Relations interpersonal in the team cannot be overestimated!

A harmonious team is the basis for success

Learning to work together and improve interpersonal skills is another benefit of company meetings and trips. Building a good team is not easy. Having fun and recreation together makes the bonds between people stronger.

We find it easier to work with people we feel affection for, with whom we have something in common - such as memories of playing detectives. And when problems arise, it is easier to talk about them and look for a solution - together! All this directly translates into efficiency at work. So you can see that the advantages of company events are indisputable.

How to organize a company event?

Organization of integration events at first glance, it may seem difficult. But it doesn't really have to be that way. Let's start by preparing a good plan. When we describe how to organize a corporate event step by step, the task will not be so complicated. You can always divide the activities to be done into several people or use the services of an event agency that will do everything for us.

The first step should be to establish the purpose of the corporate event. When we know exactly why we are doing an event, it will be easier to work out further details. We need to decide whether it should be a team-building event or training for employees. Or perhaps a business meeting with contractors or a presentation of the company's new product? Each of these has different characteristics and different things need special attention. 

In the case of a corporate team-building event, it will be team building. It is then necessary to plan, for example, appropriate exercises and games to improve communication and teamwork. In the case of a new product promotion or a sectoral conference, it will be important to publicise the event appropriately in the media and get as much publicity as possible.

The next step should be to establish, even if only in framework, the budget we will have at our disposal. A sufficiently high fund will give us the opportunity to organise the event in an attractive location and provide many interesting attractions. With a smaller budget, you will probably have to send out more requests and spend a little more time finding possible subcontractors.

Choice places to party company is another item on our list. Let's try to make the location interesting enough that the trip there will appear to all employees as a real attraction.

We also need to specify number of peoplethat will take part in our company event. And in order to ensure the greatest possible attendance, let's remember to choose the right date for a corporate event. That is, one that does not interfere with the private plans of most employees. In other words, let's avoid long weekends, holidays and holidays. 

What is the purpose of a corporate event?

It is also important to consider what the purpose of the corporate event is? If it is to focus on improving teamwork, let it be games that force people to work together. Events organised for entertainment purposes can be centred around event managers who look after the participants and their well-being.

It is also worth mentioning that attractions should be adapted to the location of the event. Outdoor events will allow the organisation of barbecues or bonfires, as well as physical activity games. This form of entertainment, on the other hand, will not be suitable at all for events organised in a banquet hall or restaurant.

How to plan company events well?

It does not matter for what purpose the event is organized, because each event must be planned well in advance for the event to be really successful. It is not only a matter of choosing the right place. A company event must have a predetermined plan according to which the fun takes place. You also have to order food and buy the most necessary things, especially if the employer plans to give awards in thanks for the work or organize a competition with prizes.

You cannot forget about the people invited to the event. Both events for employees and events for existing and potential customers must be planned well in advance. The sooner everyone is informed, the more likely they are to come to the event. Not everyone is available on every day of the week and some people will certainly have to include the event in their schedule.

The devil is in the details

The organisation of a company event is a special event for both employer and employees. This is why every detail, even the seemingly smallest, must be taken into account when planning. Location, catering and attractions - all of these have an impact on the success of the event and its reception by guests.

If the food turns out to be unpalatable, the games misplaced and the venue not very glamorous... In that case, can the company consider that it was a good event? Not likely. It is likely that all the participants will think the same. What is particularly important - company events can go differently than planned for various reasons. That is why it is particularly important to have a plan B, which, in the event of complications, will certainly save the event.

It is worth trusting specialists - company events is their speciality

Corporate events - organizing such meetings is a responsible task. Who to entrust them to? Of course, someone from the company can take care of it, but it is worth entrusting this task to specialists. Why? We will probably save time and money if a person from an event company with extensive experience and appropriate contacts takes care of it. The MICE sector in Poland is developing very dynamically and many companies offer their professional services in this area.

Of course, finding the accommodation itself and choosing the right menu does not seem too difficult. However, this is just the beginning of the road. The most important are the additional attractions. Arrangements for spending time during a corporate event are usually not that simple anymore.

A specialist in the field of event organization will tell you whether in our situation it is better to organize an elegant party, or maybe a non-binding fire in the garden? Should I choose paintball or a scenario game? And whether DJ for company events it's a good idea? If we decide everything ourselves, we can easily make a mistake. Only the experience, knowledge and contacts of event managers and animators will allow you to control everything without any problems.   

A few ideas for unforgettable corporate events

Today's recipient is very demanding. He wants great fun, unusual experiences and beautiful memories. Contemporary corporate events are something more. It is not only classic feasts at a lavishly set table or dances to music played live by the commissioned ensemble. These are events full of passion and character, interesting and exciting, the kind that generate lots of great memories. How to plan a unique event? The idea counts! We present our favorite suggestions.

Company fireplace

The air is filled with the smell of roasted sausages, the warmth emanating from the dancing flames pleasantly warms the bodies, and in the background you can hear the laughter and conversations of guests. And it is accompanied by a joyful melody played on a guitar - the fire is the essence of relaxation and fun. Why do we like bonfires so much? Because they bring back fond memories of our childhood! We associate them with peace, carefree and happiness.

A campfire is a casual, informal event which makes it the perfect way to integrate! Such an event perfectly relaxes the atmosphere, makes it possible to build friendly relations and get in touch with people with whom we constantly pass each other on a daily basis. The proximity of nature creates great conditions for a peaceful rest. All matters related to daily duties remained within the company's walls. Employees can fully focus on celebrating their free time in common company. Integration fireplace it's a bull's eye!

A tailor-made corporate event 

Of course, the type of event we organize depends primarily on the goal we want to achieve. A 1920s-style event is so different from paintballing that it's actually hard to compare them in terms of advantages and disadvantages. Do we have to realize what we want to achieve by organizing a given corporate event? Who are we organizing it for? Who is to be a participant? We rather care about training or entertainment? Only the answers to these questions will allow us to prepare a "tailor-made" event. Certainly, however, Lower Silesia is a perfect place for company events, regardless of their type.

A company event lasting several days

What if, instead of a classic event, organize a few days? business trip in an interesting place? After all, nobody said that a company event only has to last one evening! A trip full of attractions is a guarantee of great fun and a great way to relax. By organizing a trip for your employees or business clients, you will improve or strengthen your good image as an employer / partner. This will certainly translate into further cooperation.

The key importance in organizing a corporate trip takes place. Choose a quiet location where guests can take a break from the hustle and bustle of the city and forget about everyday duties and everyday life for a while. They are a great destination for a business trip Giant Mountains. Picturesque mountain ranges, climatic valleys, lush vegetation, unique natural monuments and fresh air - the Karkonosze Mountains have something amazing about them. Something that attracts nature lovers, people who are sensitive to true beauty and those who are looking for a break from everyday life.

Family festival - outdoor event

If you want to organize an event for employees, business partners and clients, choose outdoor games! You will not be limited by space, thanks to which many people will be able to participate in the event.

Party outdoors

The company event cannot miss interesting attractions - for adults and for the youngest. You can plan a concert of a great star or a local singer, a dance show, stand-up show, cabaret or other show that will provide the participants with a lot of positive impressions. Since outdoor eventit is a good idea to organize a football tournament or other team competitions and exciting contests with prizes. The youngest participants of the event will surely enjoy the inflatable playground and creative corners. You can also hire an animator to look after the children.

An important element of a company event in the form of a family festival is catering. Outdoor event is a great opportunity to organize a bonfire or barbecue. Food trucks with various snacks, for example burgers, hot dogs, waffles, ice cream, etc., will also work great.

DJ at the Jelenia Góra company event

Music accompaniment is a very important part of basically any corporate event. Experience shows that if the event organiser does not take care of it, there will always be someone with a portable speaker. Such an amateur DJ will try to get the party going on his own, but will not necessarily succeed. It is better to think about this in advance and invite a professional or live band to your corporate event.

During very formal meetings, it could be a string quartet, for example. But in less formal situations, a DJ for a corporate event will suffice. Jelenia Góra and its surroundings are a veritable basin of palaces, manor houses and hotels providing event services. Hence, there are many such services. Just type DJ for a corporate event Jelenia Góra into the search engine. However, it is worth checking recommendations and opinions on a given performer. It is safest to simply use tried and tested subcontractors of the event organiser or a local event agency.

Company events with a leitmotif

Thematic company event this is a great idea for integration. The leitmotif is something that binds the whole event together, gives it a unique character and takes the participants to a unique world, full of fun, positive energy and exciting emotions. Just how to organize an event on a specific topic?

Our first proposal is an American-style corporate event. The USA is a vast country where different cultures, styles and ways of life intertwine. This is where the luxury homes on Hollywood's gables collide with the prairie reality of the Wild West, the expansive green fields of Montana, the tropical Hawaiian atmosphere and huge New York office buildings. America is incredibly interesting, which makes it a great inspiration to create an original theme for a corporate event.

You can organize a lavish party reminiscent of a real banquet straight from the American movie capital. Or an exotic party with a hula dance and coconut drinks. Or a homely feast in a place stylized as a western saloon, or a crazy event inspired by epic parties taking place in American colleges.

What if you go back in time and move to the crazy 1960s for one evening? The 1960s was a special time filled with happiness, joy and color. At a corporate event in this style, you can not miss flowers, colorful decorations and the well-known and popular rock'n'roll. Of course, there should be an appropriate dress code. Bells, floral-patterned shirts and linen cloths are a must have!

Other ideas for thematic company events

• Bollywood, a colorful and cheerful event with insanely aromatic, delicious Indian dishes, Indian costumes and traditional dance that is the essence of happiness and passionate feeling,
• Italian dinner with good pizza, fine wine and the biggest hits from the Apennine Peninsula, such as Felicità if Volare,
• steampunk party with amazing Victorian outfits,
• Oktoberfest, meaning real beer festival in the Polish version.

Popular attractions for company events - photo booth and live music

Unique attractions cannot be missing at company events. Choosing the right games is half the battle! It is thanks to them that corporate parties are unique!

One of the most popular event attractions is the photo booth. Thanks to it, your event will remain in your guests' memories for a long time! A photo booth or photobooth for a corporate event makes it possible to capture in photos all those magical and often funny moments spent with colleagues during a corporate event. When taking photos, interesting gadgets can be used to create an amazing setting and provide plenty of reasons to laugh. The photobooth, unlike the classic photobooth, guarantees excellent quality photos of whole characters, not just faces or torsos.

Photo mirror for a company event

How it's working? You just need to stand in front of the mirror and pose. The "magic" voice from the mirror will guide the participants of the game through all stages of taking photos. When the fun is over, the mirror surface will turn into a huge touchscreen tablet. Then the photo can be additionally signed, provided with emoticons or some funny comments. And then send yourself or friends to an e-mail or publish on social networks. Or, print and save your memories of the party as it is.

 

Second on our list of attractions is live music. A corporate event without music would be boring! Pleasant melodies are an integral part of such events. Music sets a great mood, adds positive energy and encourages fun on the dance floor. Musical entertainment can take a wide variety of forms - from classic concerts to live band performances to appearances by professional DJs. Select the musical attraction to suit the nature of the event.

Art shows are also very popular among the organizers of corporate events. Among them we will distinguish:

• dancers performances,

• bartending shows,

• illusionist shows,

• performances by cabaret artists.

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Sports attractions for company events

Did you know that just 30 minutes of physical activity increases the release of endorphins? Endorphins, commonly known as happiness hormones, have a positive effect on well-being. They improve mood, add positive energy and arouse people's willingness to communicate with others. Active attractions are a bull's eye on the loose company event!

Organizing is a great idea soccer tournament. After all, soccer is the most popular sport in the world! Both men, women and children love her. Corporate games will instill in employees a bit of healthy competition that can positively affect their daily work. Sports emotions will relieve tension, give employees courage and provide a huge dose of great fun.

Among other interesting sports attractions, we will mention:

• a mini golf tournament that can be as exciting as a soccer match
• a trip to a survival camp or training at a military training ground, which is something perfect for people hungry for adventures and exciting emotions,
• quad rallies,
• going to the ropes course to test your abilities on these simple and slightly more complicated and demanding routes,
• canoe or pontoon rafting,
• bike ride,
• hiking in the area,
• stalking and others field games,
• exit to the trampoline park.

Team building attractions for company events

Often the main goal of corporate events is team building. Team building is a form of integration aimed at building a strong, well-coordinated team of employees and equipping them with valuable skills that are useful in their daily work. Thanks to team building games, employees learn about their strengths and weaknesses, and learn to listen actively, communicate effectively and cooperate. Team building tasks are great support for the team's work on a daily basis!

One of the interesting games with elements of team building are the company's Olympic Games, i.e. team competition in various competitions. Participants can compete in a relay race, sack run or blind obstacle course. Good condition and smartness do not guarantee victory in the competition. In order to win, you have to show a lot of commitment. The participants of the game must focus on efficient communication, cooperation and good organization. The corporate games combine integration with great fun and physical activity.

Other interesting team building games are: building a Goldberg machine, scenario play, team cooking tournament, combined drawing, shared history.

Is a celebrity for a corporate event a good idea?

How do you enhance a corporate event? This is a question organisers often ask themselves, especially if they want to emphasise the importance of the event. A well-known and respected person, a music band or a cabaret group will certainly bring great joy to the participants of the event. And remember, it's not just about celebrities, although they do attract the most attention.

In the case of industry events, such a figure may be someone who is highly respected in a particular environment or who has been the most successful in the industry. For example, the discoverer of a new treatment method is likely to receive more attention at a medical conference than a local pop star. However, we can also appeal to the tastes of participants in a corporate event by inviting, for example, a sports star or culinary expert such as Robert Makłowicz.

So, is a celebrity at a corporate event a good idea? Yes, if there is plenty of free time for the participants so that they can actually prepare for such a meeting and, after the official part, enjoy it, discuss it and exchange impressions. The presence of a well-known blogger or influencer can make employees feel special. However, it is worth remembering that such a company event must also not take place in too rigid an atmosphere.

Not everyone has to be enthralled by the personality or talent of our star or 'starlet'. Let's give such people the chance to spend their time in an alternative way. And this does not mean a completely different attraction, but, for example, the opportunity to enjoy the charms of a club room and the warmth of a fireplace or admire a wonderful garden.

Where to the event?

A hotel for a trip should be well-kept, elegant and properly adapted to corporate events. We as a professional event agency, we organise events for companies in our own Event and Training Centre - Korona Karkonosze Manor in Sosnówka. It is a beautiful boutique hotel located near Karpacz, right at the foot of the breathtaking Karkonosze peaks. We provide accommodation in comfortably furnished apartments, we offer tasty meals prepared in the spirit of slow food and we guarantee great entertainment that will diversify every business trip.

Company event in Lower Silesia

It is also worth noting that a corporate event does not necessarily have to mean an expensive event. It can take many forms. Sometimes an intimate gathering, even at the workplace, with catering is enough. Or a picnic or bonfire somewhere near the company.

Although, of course, a trip to some interesting place, an event in a historic resort will be more appreciated by employees. It will allow them to hope that the hard work of the whole team will result in another attractive company event - perhaps in Lower Silesia?

What are corporate marketing events?

Event marketing is one of the most important tools supporting marketing communication. It is a specific use of the potential of company events to achieve specific business goals of the company. This goal can be effective product launch or increasing the sale of a specific service. Event marketing is based on direct customer contact with the brand.

What are the benefits of event marketing? First of all, it enables the company to develop comprehensively. It is a great way to promote a brand and its products (especially new ones) and allows you to enter a new market. It is a great support for communication with the target group - it facilitates building and maintaining positive relationships with customers, increases brand awareness among potential recipients, and increases the chances of acquiring new customers. A well-run event marketing can translate into improving or strengthening the brand image, improving its profitability and increasing market share.

How to organize an effective corporate marketing event? First of all, you need to determine the purpose of the event. Defining the target point makes it easier to choose the form and nature of the event, and also enables the actual assessment of the effects of the entire project.

The second important issue, when it comes to a marketing event, is the detailed characteristics target audience. It is worth focusing on the motivations of the recipients, i.e. what will encourage them to take part in the event and make them engage during its duration. Among the motivations of clients, personal benefits are most often mentioned, i.e. participation in something unique and exclusive, a chance to win an award or distinction.

Then you need to:

• create a brief containing the most important information about the planned project,
• prepare a scenario of a marketing event,
• plan a promotion - depending on the target group, it may be promotion in social media, television, etc.,
• acquire media patrons - the media will help to publicize the event and raise its profile.

How to organize a company anniversary event?

Company anniversary is a unique event! The round anniversary of the commencement of operations proves its stable position on the market and a good direction of development. It is a kind of confirmation that the company is doing well on the market. It is also a great time to summarize and make plans for the future of your business.

A jubilee company event should be something unique, unforgettable, filled to the brim with exceptional attractions. What form of the event should you choose?

Classical organization is a great solution banquet, consisting of two parts:

• official, during which management, business partners and employees will be able to deliver their speeches,
• more free, with dancing and having fun in the lead role.

On an elegant one jubilee gala subtle decorations, a carefully selected menu and a calm musical setting should rule.

It is worth starting the organization of the jubilee well in advance to refine each element of the event in peace and save yourself a lot of unnecessary stress, which is an inseparable companion of planning last minute events.

How do you choose a venue for a corporate anniversary?

Choosing the right place is very important. When looking for the perfect location, it is worth paying attention to:

• the appearance of the room and adjusting the facility to the chosen form of the event,
• the number of invited guests,
• availability of accommodation and parking spaces,
• the distance of the object from the city center,
• availability of the dance floor and stage,
• availability of catering facilities,
• technical background, i.e. sound system, projectors, lighting.

The company's anniversary event must not be complete without interesting attractions that will provide guests with a lot of positive impressions. Depending on the nature of the event, it may be a dance show, concert, live cooking show, etc.

It is worth inviting a photographer who will commemorate these beautiful moments in photos, as well as a presenter who will take care of the proper course of the event.

Company events - Karpacz

It is worth organizing corporate events in an interesting sightseeing place. Of course, you can meet employees or contractors at the company's headquarters, but for various reasons it is not the best idea. The atmosphere in the workplace is necessarily more formal, which is usually not conducive to having a good time, getting to know each other and building closer ties. However, it is better to invite the crew and colleagues, customers and contractors to a neutral place where everyone will feel more at ease.

Karpacz and its surroundings offer many attractions for firn events. There are beautiful mountains, picturesque castles and palaces, the only knight's tower in this part of Europe in Siedlęcin with unique frescoes depicting the legend of Sir Lancelot of the Lake and the Knights of the Round Table. Another unique monument is the Wang Temple in Karpacz, relocated from Norway in the 19th century. It is a perfectly preserved example of early medieval Viking culture. As you can see, corporate events in Karpacz offer many opportunities to spend your free time. In addition, they are live meetings! Only these really allow you to make contact. Messaging via instant messaging, videoconferencing or even talking on the phone is not the same. The need for contact with a living person to recognize his body language, see emotions ... A company event is a great opportunity to establish direct contact.

Company events are primarily intended to present and promote the company on the market. So let's remember that while good corporate events are remembered for a very long time, bad ones, unfortunately, forever ...

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