Crisis communication for companies

We help companies prepare for situations where reputation, trust and decisions require an immediate response.

We analyze risks, build scenarios, organize messages and support teams under pressure. A crisis cannot always be avoided, but chaos, mistakes and reputational damage can be limited.

Check +48 665 379 071

Crisis management

A crisis doesn't start when the media write about it

It usually starts earlier: with a signal nobody noticed, a decision made too late or a message that wasn't prepared in time.

Crisis management is more than reacting to an article, a comment or an allegation. It is a way of working that helps you identify risk, assign responsibilities, prepare messages and act when time matters most.

At Commplace we help companies regain control: we identify sources of tension, analyse possible scenarios, organise internal and external communication and support the team in making decisions under pressure.

Identifying sources of crisis and possible scenarios
Messages for media, customers, employees and partners
Quick response in the media, on social media and in owned channels
Rebuilding reputation after a crisis

Signals

we catch risks before they grow

Decisions

we decide who responds and how

Messages

we speak clearly, responsibly and on time

Reputation

we protect trust in the brand and the team

Offer

How do we support companies in crisis management?

We combine situation analysis, PR experience, monitoring, communication scenarios and hands-on support for your team under pressure.

Identifying sources of risk

We check where a crisis could come from: the media, social media, competitors, internal decisions, customer relations, operational errors or tensions within the team – so the company doesn't react only once the problem is public.

Crisis communication scenarios

We prepare response options: what to say, to whom, when and through which channel. We agree the language, the order of actions, responsibilities and the limits of what must not be said without confirmed facts.

REDALERT24 emergency support

In emergencies we help you quickly piece together what happened, gather the facts, prepare messages, and plan the first steps. Speed matters, but so does precision – a rushed, ill-considered response can make the problem bigger.

Crisis PR in the media and online

We support media communication and responses to articles, comments, social media posts and stakeholder questions. We help keep the message consistent, limit escalation and protect the company's credibility.

Rebuilding your image after a crisis

After the most difficult phase, we help plan further communication: explanations, remedial actions, dialogue with audiences and rebuilding trust. A crisis doesn't end the day a correction is published – it ends when the brand regains stability.

Don't wait for the crisis to take over the narrative

In a crisis, silence, chaos and random statements quickly create their own story. If a company doesn't know who is responsible for the response, what can be shared and how to talk to stakeholders, it loses time it can never recover. That is why crisis preparedness should be in place before pressure arrives. Scenarios, messages, a responsibility list and clear rules help you respond more calmly, faster and with more control over what audiences see.

Our process

The Commplace tool ecosystem

All tools connected. One goal: your result.

Commwork®AI Commplace365 Navigators Commplace AI PR Academy Market Pulse

Protection of reputation

The hardest part of a crisis is not writing the statement. It is quickly understanding the situation: what happened, who needs to know, what the risks are and which response will not deepen the problem. That is why we work with facts, scenarios and clear responsibilities. We help the company move from information chaos to an orderly response – one that protects its reputation, its people and its relationships.

Facts

we separate confirmed facts from speculation

Priorities

we decide what needs a response first

Stakeholders

we know who needs to receive the message

Stabilization

we help limit escalation

01Crisis management
02Offer
03Our process
04Protection of reputation

CHANGE

We are the navigators of your change

In a crisis, it is not about impressive communication. It is about responsibility, consistency and timely decisions. We help companies get through situations where their reputation needs special protection.

We set hypotheses, test them and deliver results. That is my personal guarantee of quality.

Sebastian Kopiej

CEO

Let's talk

Does your company know what to do in the first hour of a crisis?

Let's check whether you have the scenarios, responsibilities and messages in place to act quickly, calmly and without increasing the risk.

Book a free consultation +48 665 379 071

FAQ

Good to know

Key questions about crisis management – when to respond, who decides and how to prepare your company before a crisis begins.

What is crisis management?

Crisis management is the preparation of a company for situations that could threaten its reputation, customer trust, employee relationships, or operational stability. It includes risk analysis, response scenarios, communications, accountability, and ongoing support during a crisis.

When does a company need crisis support?

Support is needed when there is a risk of media publication, negative discussion on social media, a conflict with customers, an internal problem, an operational error, or a situation that can quickly impact the brand's reputation.

What should the crisis communication plan include?

The plan should specify possible scenarios, the persons responsible for decisions, a list of stakeholders, rules for contacting the media, preliminary communications, channels for responding, and a procedure for accepting information before publication.

Why is quick response so important?

In a crisis, the lack of response is also a message. If a company remains silent for too long or responds chaotically, recipients begin to build their own interpretation of the situation. A quick, thoughtful response helps to limit escalation.

Does crisis management only apply to the media?

No. The crisis can develop in the media, social media, within the organization, in relationships with customers, partners, or the local community. Therefore, crisis communication should include different groups of recipients and channels of contact.

Do you also help after the crisis has ended?

Yes. After the most difficult phase, we support the rebuilding of reputation, the analysis of errors, the organization of procedures, and the preparation of the company for similar situations in the future.

Is it possible to prepare a company for a crisis in advance?

Yes – and that is when crisis management is most effective. It is worth preparing scenarios, communications, procedures, a list of responsibilities, and rules for monitoring warning signals in advance.

Facing a crisis, or sensing one coming?

Let’s talk about what is happening, who needs to speak and which steps matter most in the first hours.

Book a free consultation

+48 665 379 071

Bartosz Zieliński

Managing director