Customers are the lifeblood of any business. Both acquiring and retaining customers are important. However, the methods needed to successfully accomplish these tasks vary. Acquiring customers takes time, energy and a lot of effort. In turn, to have a group of regular customers, you need to invest time in building relationships, making contacts, etc.

Acquiring customers doesn't just happen. Rather than waiting with their arms folded and hoping for someone to show up, companies need to be proactive. Getting new customers is a process. So is building a relationship. Working time on them varies. But the whole process is much easier when you know where to look and how to get your customers to look at you.

In the age of the Internet, customer acquisition has taken on a different dimension. It is not limited by geography - online marketing can reach virtually anyone in the world. It's easier than ever to create your ideal customer profile - the targeting options available let you find leads in almost any niche, no matter how narrow or specialized. What's more, thanks to online marketing, customer acquisition can take place 24 hours a day, 7 days a week. Whether you're working with clients, sleeping, or just having fun.

Today, marketing is much easier to scale. After setting up the strategy, it does not require much time to work. And it's measurable: you can judge what works and what doesn't, then do the first and finish the second.

Start-ups need customers - just customers. The ones that have been on the market for some time need more customers and more money. On the other hand, established, successful companies need fewer and better - paying customers.

Jak firmy radzą sobie z pozyskiwaniem klientów? Czy może im w tym pomóc PR agency? W jaki sposób zdobyć pierwszego klienta? Jak zdobywać więcej klientów? I wreszcie jak zdobywać lepszych klientów? Poznajcie różne historie.