Business development is not easy. A good business idea is just the beginning. Then you need to discover a profitable niche. Define your target audience and have something of value to sell to them. Whether it's products or services, it's getting harder and harder to communicate about them.

This is why every business needs an appropriate marketing strategy. One that drives the company's development. Without it, making a profit and staying afloat is practically impossible.

How to reach the right audience with your message and do it effectively? How to increase visibility and sales with a low conversion cost? Today, with so many companies vying for audience attention through all kinds of channels, a marketing strategy is like a compass that points in the right direction in rough seas.

The truth is, what got the company to where it is in business today is unlikely to take it to the next level. Most entrepreneurs are so busy working "in" their businesses that they are not "working on" their businesses. As a result of the day-to-day activities of the company, which include customer service, supply chain requirements, etc., the marketing strategy is often neglected.

Meanwhile a marketing strategy is like a journey with a map for a companywhich shows which way to go to implement well-planned projects. Sets measurable, clearly defined goals. See what such a journey can look like. And how it can be supported by the actions it takes PR agency.