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Consulting offer

B2B Marketing Customer Lifetime Value Crisis management Internal communication Employer Branding Reference Marketing

Main content

Commplace - PR agency

Effective PR agency

How to introduce a brand to the market? How to increase the perceived value of your company? Public relations for B2B and B2C. We carry out PR campaigns in the media (in Poland and abroad).
Call: +48 665 379 071.

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Employer image - employer branding

We build the image of the employer. How to deal with employee rotation, how to fight rumors, difficult labor market, negative opinions about work on the Internet.
We analyze the activities of your competition. We are looking for the best solutions.
Call: +48 665 379 071.

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Brand Offensive Strategy

How can you increase your sales by up to 100%? How to quickly improve the employer's image? How to transfer B2B sales to the Internet? How to introduce a brand to the market? Only effectiveness matters. Call: +48 665 379 071.

Offer

Brand Defense Strategy

Someone slanders your brand? Inaccurate reviews about your products on Google? Someone is writing nonsense about your company. We know how to change it. Call: +48 665 379 071.

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We have been trusted by great companies

Brand communication strategy

Get new customers. Don't waste money on ineffective actions. You can win with an effective communication strategy. If you believe that the value of communication should be measured then you are in the right place. Use the knowledge of experienced consultants to develop your business. Commplace public relations agency - we are at your disposal.

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Key competences:

Public relations

Public relations for the 21st century - e-PR, product PR, corporate PR and conversion marketing

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Positioning of websites

Positioning of websites - comprehensive SEO for websites and stores

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Google Ads

Google Ads and derivatives - we run effective campaigns

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Website development

Creating websites and profitable stores

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Communication strategy

Internet communication strategy - development and implementation

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Employer branding strategy - building the company's image

Make employees proud of their company. And vacancies attracted the best.

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Commplace - who we are

A modern PR agency

Do you want your PR agency to deal only with delivering press releases to the media? Then unfortunately you are not in the right place.
Commplace, a PR agency is a public relations agency offering full support in every area of PR, marketing and sales. This is what the market is expecting now. We can be your strategic partner in the changing business market.

We combine traditional PR, marketing and sales solutions with internet technologies. We have built proprietary solutions in the area of Brand Offensive Strategy and Brand Defense Strategy.

Sales support - our strategic goal

We want to support the development of your company.
As a marketing agency, we understand the challenges and problems faced by your business in the 21st century. 25 years of our experience in business and projects for 300 brands build the foundations to create tailor-made solutions.

Business is not interested in promises. Business expects results. We build solutions based on indicators, analyzes and research as well as our experience. Our work is task-oriented.

Ask for a free offer for your company.

Relationship Marketing - How To Increase Your Revenue

Often, 5% increase in retention of existing customers is enough to increase revenues by up to 25% Regular customers buy more often and spend more than new ones. Why?

Customers get to know the value you offer them and they invest loyally in your brand. And what can you invest in to keep them coming back to you? There can only be one answer - in relationship marketing. Take advantage of our solutions that will help you choose an effective strategy.

We implement original ideas and create extraordinary stories.

As a PR and marketing agency, we support our clients in the field of public relations, e-pr, brand activation, saving "fading stars" and creating content. We know what steps should be taken in a crisis - crisis management is an integral part of communication.

Our team of graphic designers, video makers, digital marketing experts, market analysts and strategists deliver effective, integrated communication campaigns. In fact, what we do is combine all of these elements into a strong and conceptual foundation whose main purpose is to achieve your company's business goals.

How we work

First steps

The goals of our activities

Communication tools

Marketing strategy

Commplace Agencja PR - comprehensive solutions for your company.

By cooperating, we become part of your team. Your company's goals are our goals. We listen to you, your employees, customers, partners and competitors. Conclusions may not be "politically correct". But that's not our role. As a public relations agency, we work on a task-oriented basis. We create action scenarios, schedules and tactics. But it's up to you what strategy you choose.

Are you ready for a change?

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The goals of our activities

The first step is to understand it.
Understand the challenge and the problem. Get to know the motivation of your employees. Are your partners loyal. Who is your competitor.
The second step is to identify where your company's hidden potential is. Where there are gaps and bottlenecks in your company. We want to show you that your employees often have sufficient knowledge and experience for your company to achieve spectacular success.

The next big step is to go beyond your comfort zone. How to increase liquidity in your company? How to dynamically increase revenues from your existing customers - without additional investments? Where are the undeveloped niches in your industry?
Or maybe you want to increase the value of your brand to sell it?
We are at your disposal. Call me.

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Communication tools

Public relations tools include e-PR, sending press releases, cooperation with the media, effective use of social media, communication with employees and corporate social responsibility. Using proven communication tools, we help companies achieve their goals. We transform interested consumers into customers, build the company's image, and introduce new products and services to the markets. What can we do for you?

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Marketing strategy

Ambitious goals require strategy. Understanding your needs, challenges and problems is the first step. We always profile target groups and define their motivations for specific attitudes or behaviors. As a public relations agency, we have extensive groups of marketing tools at our disposal. And most importantly, we adjust the Goals - Activities - Measures. We have proprietary marketing solutions.

We use strategic communication and marketing techniques with an effective impact to meet the most difficult challenges and activate their development potential.

Our offer

PR Agency

Commplace - PR agency in the 21st century

We are a PR agency offering services in the field of modern public relations, e-PR, strategic marketing as well as building and implementing sales strategies.

Our PR and related activities include sales support, implementation of new management methods or comprehensive internet marketing and online advertising campaigns. We have proprietary solutions in the area of marketing and PR.

Modern marketing requires operations with surgical precision. We are prepared for it. We have experience and proprietary solutions.

Experience in PR since 1996

25 years of experience. As a PR Agency, we ensure the implementation of campaigns from concept, audits, through solution tests, implementation and support, to effectiveness analysis.

Since 1996, we have been developing our competences in the area of PR, e-PR, SEO, SEM, marketing and strategic consulting. For us, PR activities are an indispensable part of an extensive strategy of selling products and services, as well as branding. Public relations is an important part of any business.
We are proud to have experience in building the value of 300 brands.

PR agency activities in the 21st century

Currently, the main direction of our activities is focused on finding solutions based on digital technologies and PR on the Internet (e-PR). Profiling groups of recipients and precise adjustment of tools is now the basis of activities. In the area of marketing communication, we use proprietary solutions.

An interesting and full of challenges for us is the issue of connecting 2 worlds: online and offline. Traditional sales channels combined with online technologies. Linking customer paths in the offline and online channels.

If you are interested - please contact us.

Reference Marketing

Reference marketing, recommendation marketing or word of mouth marketing are three related terms for an important area of every business. We place great emphasis on referral marketing. One of his channels is managing opinions about the brand on the web. User feedback and reviews can be used in the sales process and to build a company's reputation. We create customer-brand contact paths and adjust tools in the area of reference marketing. We have developed and implemented proprietary solutions: Brand Offensive Strategy and Brand Defense Strategy.

Getting testimonials from your customers is easier than you think. Research shows that 80% reviews come from regular email correspondence. 68% issued a recommendation to the company when the company asked for them. What is the conclusion of this? It is better to be active and seek references than to leave the fate of your company to chance.

Commplace - PR agency in the 21st century

Experience in PR since 1996

PR agency activities in the 21st century

Reference Marketing

Get to know our products

Place of sales

Today, as a seller, you should have a strong brand. That is why we help companies implement sales communication and SEO PR. It is generating leads for companies that want to win. Whenever.

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Place of Internet

Two out of three Internet users search the web for goods and services. Who will they find faster: you or the competition? Bet on effective online marketing and profit on the Internet.

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Place of graphics

7 out of 10 respondents admit that they have a better return on investment when they add graphics to their content. Why? Be expressive and recognizable. Perhaps the time has come for rebranding.

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Place of communication

Dialogue with the client is the essence of modern communication. Are you listening carefully enough? Does your communication strategy speak well about your product? What methods do you use to measure its effectiveness?

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Place of food marketing

Did you know that the most common topic of conversation is food? We know how to make people talk about your product. Recipe, arrangement, styling, culinary photography are food marketing in the Commplace edition.

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Event Agency

We have our own training and catering center. Are you interested in organizing tailor-made events? We invite you to company events in the Karkonosze Mountains. Over 1,000 completed events.

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Stages of cooperation between PR agencies

Brief or training

PR agency and client - meeting

Dedicated offer

Presentation of solutions

Proposals for changes / acceptance

Implementation of solutions

Supervision - control - correction

Brief or training

Why is training for PR Commplace consultants so important? The interview will help us learn about your expectations regarding the implementation of the PR campaign and facilitate further cooperation.

Fill out our brief, call us, write to us. We will provide you with a solution tailored to the 21st century. Understanding your needs is a guarantee of getting a better offer. Our proposal will allow you to acquire new customers, build brand awareness, product, service and achieve the expected business results.

PR company and client - meeting

At Commplace, we care about the relationship. Meet us during the meeting. And let me get to know you.

Trust and building a long-term relationship are of great importance to us. That's why we want to meet you live. Talk about your expectations contained in the brief. Discuss your vision and your needs together. Create a relationship that will lead to success. Your brand's success.

Dedicated offer

Once we have obtained all the most important information, we will prepare a unique offer. We do not follow a template. Therefore, you can be sure that we will adjust it to your needs.

Based on the completed brief and an in-depth interview during the meeting, our consultants will prepare a dedicated offer for your brand. Each client is unique, so let us act - ask questions, consult ideas. And finally deliver a proposal that meets your business goals.

Presentation of solutions

Document in PDF or Power Point will not always reflect our vision. Therefore, each time we discuss the proposals during the meeting, supplementing them with important issues. We tell clients the truth about the projected effects without beautifying anything.

We discuss our proposals each time during the presentation. We want to tell you about the idea, solution and, finally, the effects during the conversation. We know from experience that live meetings not only provide space for developing doubts and lively discussion, but also build a relationship. And this is one of the pillars of the success of our cooperation.

Proposals for changes / acceptance

Discussion of the presented ideas is one of the most important elements when planning cooperation. Ask us for the details of the offer. Report comments. Let me understand your point of view.

Talks on the offer and directions of cooperation constitute another important pillar of building a long-term partnership. This is a chance to understand your point of view more deeply. Discussing the directions of activities. Implementation of your insights. And as a result - creating a strong foundation that will allow you to achieve a high level of key indicators. Indicators that will symbolize the success of your brand.

Implementation of solutions

We focus on efficiency and effectiveness of PR activities. The implementation of activities is carried out quickly and efficiently. So that you can see the effects as soon as possible.

During the implementation of activities, we care about timeliness. This is the key word. At Commplace, we are aware that time is of exceptional importance. In business, it is constantly associated with opportunities that we will use to support your brand in pursuit of its goal. We won't waste any of them. Therefore, after signing the contract, we immediately start implementing solutions. So that they can start working for you.

Supervision - control - correction

Even the best creative ideas, assumptions and strategies require constant control at various levels of implementation. When managing multiple complex projects at the same time, it is important to have process management tools and to adjust the assessment indicators.
The key element remains the evaluation of the project in a broader business context - and this is the role of strategists.

We are not interested in resting on our laurels. As a public relations agency, we strive to consistently maintain high scores on our key indicators. Therefore, during the cooperation, our team constantly conducts a series of analyzes and audits of implemented activities. We take it as a priority. Your success equals our satisfaction.

Effective PR Agency

Effective PR Agency - what does it mean for us?

Efficient PR agency it does not perform its tasks in a vacuum. He does not create art for the sake of art. Each time he gets to know the client. His needs, problems, reality. We set monthly, weekly and even daily goals.

We not only listen, but also hear our customers' voices. We enter the world of their business. We fight their problems. We address potential recipients on their behalf. An effective Public Relations Agency is like an advisor, mentor, partner. It does not create solutions detached from reality. And those that can be measured and adapted to your current needs.

We believe in the synergy effect - a PR company

We know you are an expert in your field. We, in turn, have many years of experience in the field of marketing and PR. Think how much together we can achieve!

The synergy effect will create a unique opportunity for the development of your business. Thanks to the combination of your experts' knowledge and our know-how, we will reach for what you care about the most. Together we can do more. Find out about it. Ask about the possibilities of cooperation with the public relations agency Commplace.

Korona Karkonosze Manor

COMMPLACE - the only PR agency in Poland with its own Event Center

our MANOR KORONA KARKONOSZY in Sosnówka near Karpacz.
Court Ballroom - one of the highest rooms in the region.
CULINARY TOURNAMENTS for companies and 30 other corporate events.
KORONA KARKONOSZY MANOR among beautiful gardens.
TEAM BUILDING. Visit the event configurator.
COMPANY OLYMPIADES - popular events in our facility.
AIPA DKK - own brand of craft beer. A famous beer with character.
COFFEE from Costa Rica - our brand with a delicate nut-almond aroma.
SOMMELIER CLUB, the Gold Room, the Refectory Room, the Court Ballroom, a cafe in the gardens.
APARTMENTS, lounges and stylish rooms. Each one is different, each one is unique.
Idea SLOW FOOD - we offer over 300 dishes.
KORONA KARKONOSZY MANOR - more than 1000 events.

References - what our clients say about us

References - what our clients say about us

Based on our cooperation, we can recommend the Commplace agency as a professional and trustworthy partner in the area of marketing and image consulting.

Adrian Halupczok Brand owner and creator

References - what our clients say about us

Commplace employees who participated in the project showed great commitment and thorough knowledge. During the cooperation, the great flexibility and orientation towards a common goal also deserved special recognition. With full responsibility, we can recommend the Commplace agency as a trustworthy partner in the area of marketing consulting.

Michał Majnusz Chairman of the Board

References - what our clients say about us

The Agency's activities bring measurable effects, which are visible each month in indicators such as the number of visits to the website, the position of the website in the search results, or the number of inquiries.

Monika Książek Vice President

References - what our clients say about us

(...) we would like to confirm the continued effective cooperation with the Commplace agency. During 11 months of PR activities carried out in cooperation with the media, it was possible to reach 17 746 455 million recipients with messages about the brand. On the other hand, the advertising equivalent of the publications obtained was over PLN 2.6 million. The agency also provided us with a high index of key phrases in the TOP10 of Google search results and supported us in the areas of graphic design and website management www.msm-monki.pl.

Stanisław Jamiołkowski Chairman of the Board

References - what our clients say about us

From the moment of establishing cooperation, the tasks are carried out efficiently and reliably. The agency ensures a fast flow of information, which has a positive impact on the quality and level of tasks performed. With full responsibility, we recommend the Commplace agency as a reliable and professional partner in the field of marketing consulting services.

Patrycja Michałek Product Manager

References - what our clients say about us

All Commplace employees who participated in the project showed great commitment and knowledge. They supported our brand both on the operational and strategic level, looking at our needs holistically.

Paweł Kuczera President of the Management Board, Co-owner

References - what our clients say about us

The Commplace agency is a trustworthy partner in the field of brand image building and implementation of tasks in the area of internet marketing, including SEO / Google Ads. It was a very good solution to entrust Commplace employees with areas so important for the functioning of our company.

Justyna Juszczyk Promotion and advertising specialist

References - what our clients say about us

Based on our cooperation so far, we are pleased to certify that the Commplace agency has all the necessary competences in the field of services offered and provided. In each of the areas of cooperation, Commplace employees demonstrate professionalism and commitment, and the implementation of assigned tasks was quick and efficient.

Małgorzata Kessler Marketing Manager

References - what our clients say about us

The agency supports us in the area of internet marketing, and more specifically - SEO and Google Ads. During the cooperation so far, we have achieved increases in key indicators, which proves the effectiveness of the chosen strategy.

Krzysztof Ogonowski Marketing boss

References - what our clients say about us

The company Commplace sp. Z oo sp. K. Has been responsible for communication services and marketing support for the Ariete brand represented by us in Poland since the beginning of 2021. The main responsibilities of the agency included preparing communication plans, maintaining permanent contacts with the media and broadly understood copywriting and content activities. Commplace also prepared for us plans for special marketing activities and was responsible for their course and correct implementation.

We are pleased to recommend Commplace Sp. z o. o. as a reliable and trustworthy partner, caring for the welfare of its client, as well as efficiently and timely implementation of the tasks entrusted to him.

Arkadiusz Sawicki Marketing Manager, Gero Sp. z o. o., which is the sole distributor of the Ariete brand in Poland

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We publish in the media:

Wroclaw newspaper  | Gazeta Krakowska  | Dziennik Bałtycki  | Journal of Lodz  | Interia  | virtual Poland  | Infor.pl  | Log24  | e-economy  | Business Pillars  | Niezalezna.pl  | The Voice of Greater Poland  | Pomeranian newspaper  | Our city  | For production  | Log 4  | Isb Tech  | MSN  | CC News  | HR pulse  | Gazeta Lubuska  | Live well  | Veranda  | Wholesale and Retail  | HOUSING  | Fit.pl  | You  | Szczecin Voice  | Pomeranian voice  | Outsorcing portal

Interested in cooperation?

If you want to know more, write to us: piszemy@commplace.pl

PR Academy

The PR Commplace Agency is a unique place with its own training center in the Korona Karkonoszy Manor. The PR Academy we have created is a space for the development of your brand. Take advantage of our trainings and workshops. Acquire new knowledge and practical skills. Stay ahead of the competition. Achieve success.

We are a consulting company with its own conference and event center

We have already organized 1100 events. We specialize in organizing tailor-made events. The most popular are team building events, culinary tournaments and the Goldberg Machine. We also offer accommodation in unique apartments, lounges and rooms. Companies have at their disposal nearly 300 dishes and our brand of craft beer and coffee.

We have rooms with full equipment, allowing you to freely conduct training for smaller or larger groups.
We specialize in activities in the area of team building and scenario events. We invite.

B2B sales support workshops

We are aware that the most important aspect in any business is customer acquisition. Are you interested in B2B sales support? Take advantage of the PR Academy workshops conducted by our public relations experts.

Customer personalization. Generating online leads. Sales audit. These are just some of the topics that we discuss during the B2B sales support workshops. We are also going a step further. We present methods of finalizing the transaction. Ask us about the next available workshop date at the PR Academy.
Who are the workshops for?
- entrepreneurs,
- managers,
- managers / directors of sales departments,
- traders,
- employees supporting the sales department.

Managing a company in crisis

Get ready for crisis management. Don't wait for a crisis to occur. Plan your activities with the PR COMMPLACE agency to stay in control of the situation. Sign up for a proprietary training program under the PR Academy conducted by our agency.

Contrary to appearances, the crisis does not break out only on Fridays after 4pm. It can happen any day. At any time. That is why it is so important to create an action plan. How? Our experts will answer this question during the crisis management training. Take advantage of the extensive experience of Commplace PR specialists. And in the event of an emergency - ask for immediate help.
Who is the program for?
- entrepreneurs,
- managers,
- managers / directors,
- PR department employees.

Personal branding: personal consultancy for managers

How to stand out from the competition by using your strengths? What aspects should be taken into account when building a personal brand? Join Personal branding and find out the answers!

Personal branding: personal consultancy for managers is an original program of the PR COMMPLACE Academy. Its purpose is to broaden horizons and strengthen brands. Including private labels. Our specialists will advise you on how to shape the image to support the achievement of business goals. Thanks to us, you will learn what aspects should be paid attention to in order to maximize the effects.
Who is the program for?
- entrepreneurs,
- managers,
- managers / directors.

Public relations workshops for specialists

Our team includes public relations consultants and brand strategists. For years, we have been supporting companies in winning markets and achieving business goals. We are happy to share our knowledge. Do you have a specific goal you want to achieve? Let's talk.

Proprietary public relations workshops allow you to look at PR from a new perspective. They provide modern tools that you will use to build and create the image of your brand and contacts with the media. Take advantage of our many years of experience. Grow your brand thanks to the workshops in our PR COMMPLACE agency.
Who are the workshops for?
- entrepreneurs,
- managers,
- press spokesmen,
- managers / directors,
- employees of marketing / PR departments,
- internal and external communication specialists.

Sales copywriting - sales support

Words have great power. Can affect emotions. Create needs. Sell. We focus on the latter during the sales copywriting training. Commplace experts will answer how to generate content that will work for your brand.

Wondering where to start? Take advantage of training as part of the PR COMMPLACE Academy. Learn the stages of creating sales content, effective text building techniques and tools to support the process. Increase the effectiveness of your content. Monetize it.
Who is the PR COMMPLACE training for?
- entrepreneurs,
- managers,
- managers / directors of copywriting and communication departments,
- traders.

PR agency - how can it help you?

A PR agency is a specialized company that cares about the image of various entities. The PR company has a wide range of services in its competences. The PR strategy is based on several pillars. Much depends on the needs of customers. Public relations helps in building the company's image as a proven contractor and business partner, as well as a reliable employer. PR agencies have been operating for years and their popularity is growing every year.

Public relations - what is it?

Public relations has many definitions. The most popular definition of public relations is shaping the relationship of a given individual with the environment. Public relations also means having an appropriate impact on the society with the use of well-chosen tools. A public relations agency is responsible for analyzing opinions about a given company, consulting for image building, as well as constant research of communication factors.

A public relations agency works under tactics. The agency's PR tasks include maintaining contacts with the media, preparing press releases, expert comments, as well as statements on key issues. The public relations agency also prepares speeches and teaches public speaking. It also works to expand the network of business contacts.

PR and its history

The history of PR (public relations) dates back to ancient times. According to the authors: B. Rozwadowska or T. Goban-Klas PR was established in India. Ancient Maharajas employed spies to listen to the opinions of others. Nowadays, PR takes a completely different form, although reputation still plays a key role. In Greece, on the other hand, it was believed that the key to a successful political career was the people's favor and opinion.

The Romans published the ACTA Diurna newspaper to inform residents about what was happening in the country. It was they who propagated the Latin language, from which the terms "public" or "public" are derived. PR was also visible in the industrial revolution, and PR tools (public relations) were effectively used by capitalists such as William Venderbilt. The precursors of PR were Edward L. Barnays and Ivy Lee. The boom in PR activities is recorded in the period after World War II.

Public relations agency - a short story

A PR agency is a specialized company that deals with the broadly understood building of the image of a given individual in the eyes of the public. The concept of PR and a PR agency (public relations agency) was popularized in 1919 when Edward Bernays began teaching PR at New York University. In Poland, the first PR agency was established in 1990. In order to professionalize the profession, the Polish Public Relations Association (PSPR) was established.

Today, a PR agency plays a key role in running a business. As part of the professionalization of the profession, the Association of Public Relations Companies was established, which is to spread the mission and vision of PR (public relations). A public relations agency is therefore an important tool in the hands of companies. It helps, researches, analyzes and creates appropriate communication strategies tailored to the clients' needs. PR agencies also specialize in narrow areas.

Public relations agency - how can it help you?

A public relations agency has many tasks. The market itself is growing every year. A public relations agency offers professional communication services. Currently, some of the PR companies conduct 360-degree activities. This means that public relations agencies guarantee comprehensive brand care in every possible field: online, offline. A public relations agency may also specialize in a narrow field. And so on the market we have IR agencies that deal with investor relations.

The public relations agency has a comprehensive employer branding in its scope, therefore taking care of the image of a reliable and desirable employer. In addition, there are also public affairs PR agencies. These PR companies are responsible for relations between the brand and local government and external units. A small part of PR agencies specializes in corporate PR. He takes care of communication with the media, internal, as well as CSR activities, i.e. socially responsible.

PR companies - scope of activities

PR companies offer a different range of activities. These are aimed at the business, official and consumer environment. What exemplary activities does a PR company carry out? The key competences include: building and maintaining media relations, website positioning, operating within Google Ads, creating websites, communication and employer branding strategy.

What else are PR companies doing? They also have consulting services in the areas of: internal communication, B2B marketing, reference marketing based on user opinions, customer lifetime value, HR + PR, crisis management. As part of the product offer, PR companies carry out: places of sales, place of Internet, place of graphics, place of communication and events. PR companies are multi-tasking.

PR work - why is it worth it?

Currently, many industries in Poland are struggling with the lack of hands to work. The situation is associated with a large outflow of people abroad. PR job (public relations job) - is it interesting? The structures of the PR agencies cover various positions. The PR team deals with ongoing customer service. PR work in the structures of the team consists in strategic planning, implementation of activities and market monitoring. The PR agency also employs strategic and creative directors.

In specialized agencies, PR work also includes media buying, personal branding, product placement, social media, and event departments. The PR industry in Poland is capacious. It employs people who are in the process of education, just after graduation, or experienced specialists aged 40+. PR work is associated with creativity, constant changes and challenges. It stimulates out-of-the-box thinking and creating innovative products.

PR tender - how to approach it?

PR agencies use several methods to attract clients. Does it always have to be a PR tender? Not necessarily. In the environment, the strength of the recommendation is of key importance. According to various sources, the strength of the recommendation is of great importance. Therefore, experienced PR agencies partially acquire clients thanks to the reputation and opinions of other people. Another way is a PR tender. These can be divided into private and governmental.

As part of tenders of private companies, there is no specific scenario and brief scheme. The PR tender of a local government or government unit is created according to strictly defined rules. In order to join the agency, the agency must meet specific requirements. The PR tender is nothing more than a tender competition for the provision of a given service. What matters is ingenuity, creativity, innovation, experience and the price of the contract.

Public relations strategy and its tasks

Your public relations strategy is critical. According to the Encyclopedia of Management, the public relations strategy is implemented in two ways. It can be divided into: long-term and current - related to solving problems that occur here and now. The strategy defines strategic and operational goals and examples of activities. The public relations strategy also presents the tools for its implementation.

The public relations strategy should be based on researching the business environment of the company and its recipients. In the next step, business, strategic and communication goals are defined. A public relations strategy - otherwise known as Big Idea - should have a coherent message and appropriately selected PR tools. The PR strategy should include activities aimed at target groups. The key is to analyze them successively.

PR team, i.e. who works in PR

A good PR team plays a key role in the process of implementing the strategy and its assumptions. The PR team includes specialists who deal with communication. Among them there is a person from media relations, as well as creating and distributing content. These are press releases, market and expert comments. Moreover, the PR team is responsible for media preparation of experts for interviews with journalists. Creates briefs and key PR messages.

The PR team has extensive competences, so the team may also include graphic designers. Often in the PR team there are people who specialize in social media and positioning of the client's websites. The PR team is also responsible for creating event scenarios, organizing conferences and press breakfasts along with preparing experts. The scope of activities depends on the needs of customers.

PR roles. Logo and other tasks

A high-class PR agency has people with various competences in its ranks. PR logo - what is it? For the needs of selected brands, companies create graphic visualizations. Having an appropriate mark identifies a given company and distinguishes it from other companies. How is a PR logo created? This solution is often used by completely new companies that are just entering the market. Then they ask the agency for a logo.

Another case when a PR logo is needed is rebranding. Brands that have been operating on the market for years are undergoing rebranding to adapt their PR logo to the new generation or the changing reality. What should the PR of the logo be like? It all depends on the needs of customers. Nevertheless, the PR logo must be legible, easy to remember, and should also look good on the gadgets that the company can produce.

How does a PR company measure the effectiveness of its activities?

A PR company measures the effectiveness of activities using specific indicators. Some of them are figures. The others are difficult to define unequivocally. Nevertheless, it is: improvement of the company's image, brand reputation, social impact or SEO impact. A PR company includes the following indicators that are measurable by means of numbers: the number of publications, reach and AVE, i.e. the advertising equivalent of generated publications. The effectiveness of actions is also measured in social media.

In this case, the PR company is based on specific data - very precise. These are ranges, number of likes or posts. In the case of a KPI press conference, there may be the number of journalists present at the event. When organizing an event, a KPI is determined, for example, by the number of guests. The PR company is also based on CTR / OR, and the determinant of effectiveness can be quality, e.g. publications in high-range business or lifestyle media.

PR agency in a nutshell, a short summary

A PR agency is a specialized company that cares about the brand image. It builds its reputation in the eyes of those around you. PR agency uses tools available on the market. In the industry, we distinguish PR companies that specialize in narrow plots, such as employer branding, public affairs or HR. There are also those that comprehensively care for the image on the basis of 360 actions. The first PR agency in Poland was established in the 90s and since then the industry has been professionalized. The PR sector alone is worth over a billion zlotys, and there are nearly a thousand PR companies on the market. The largest markets are Warsaw, Kraków and Poznań.

PR agency prepare a communication strategy, and then it will take care of its implementation and achievement of the assumed goals. These can be short term and long term. In addition, it uses appropriate tools to reach target groups. PR agency charges appropriate fees for its services. These are set on the basis of hourly rates (usually in the case of short-term projects) or fees. Before starting cooperation, it is necessary to sign a contract. The document should include the scope of the order, implementation time, as well as KPIs on the basis of which the cooperation is settled. Activities carried out by a PR agency are long-term in nature, so the best results will be visible after a certain period of time. Annual communication works best, as it allows you to take into account seasonal trends in PR.

Cooperation with a PR agency will help you spread your wings in business and increase your sales results.

Do you need help with your business development?

Bartosz Zieliński Managing director

+48 665 379 071
b.zielinski@commplace.pl
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