Commplace - PR & digital agency

PR agency - how can we help you?

What is a PR agency? A public relations agency and its services are the basis for effective promotion and building a positive image of your company. We are specialists in the field of PR and we perfectly understand how important it is to properly manage brand communication in order to achieve success.

A PR agency is a specialized company that cares about the image of various entities. The PR company has a wide range of services in its competence. PR strategy is based on several pillars. Much depends on the needs of customers. Public relations helps in building the company's image as a proven contractor and business partner, as well as a reliable employer. PR agencies have been operating for years and their popularity is increasing year by year.

PR agency what exactly can this mean for your company? Our PR agency focuses on creating and maintaining a positive image of the company through effective communication with clients, business partners and the media. We act as a strategic partner, advising on external and internal communication, managing crises, organizing events and creating effective PR strategies.

Are you looking for professional support in the field of public relations? PR agency Commplace is a place where we always focus on innovation and high quality of services. Thanks to our experience and the use of the latest tools and techniques, we achieve the goals our clients care about. Do you want to increase your brand recognition? The best PR agency in Poland is at your disposal!

Wondering how much PR service costs? It depends. The PR agency creates a price list of services and offers, adjusting its scope to the expectations and capabilities of each client. The best PR agencies provide a clear and reliable quote. At Commplace, we focus on transparency – also in the financial area. We offer flexible service packages that take into account individual requirements and budgets. We give our clients a sense of security and a guarantee of well-invested money in effective promotion and growth of the company's reputation.

Every day we do everything to confirm our customers that using the services of a PR company is the best they could do for the development of their company. We work with passion and commitment to provide you with the highest level of service and achieve optimal results. Our team of experienced public relations specialists perfectly understands the unique needs of each client and is ready to meet even the most demanding challenges. As a PR agency, Commplace is constantly following trends and innovations in the field of PR to provide you with the best and most effective solutions. E-PR strategies have no secrets for us. We know how to effectively use social media, influencers and PR on the weband to reach the largest possible target group and build a strong online brand presence.

The best PR agencies are characterized by professionalism, creativity and efficiency. Commplace is so much more. Are you looking for a trusted advisor in the PR area? Regardless of the size of your company, you can count on our commitment and individual approach. More PR agencies are springing up like mushrooms. Trust the professionals who, based on an individual analysis of your company and its needs, will develop a communication strategy that will increase the attractiveness of your brand in the eyes of customers.

Choosing the right PR agency is of great importance to the success of your business. Not every PR company will allow you to achieve it. A good PR agency is not only a business partner, but also a strategist and spokesperson for your brand. Cooperation with us is a guarantee of creative solutions, effective communication and growth of your brand image.

If you are looking for a PR agency that exceeds expectations and provides unparalleled quality of service, then Commplace is the answer to your needs. Our piarist agency is distinguished not only by its experience and professionalism, but also by its innovative approach to communication and promotion. PR is our passion. We operate dynamically, creating strategies tailored to the unique goals and industry of our clients.

As a public relations agency, Commplace is ready to meet the biggest challenges and provide you with the results you expect. Convince yourself and check our extraordinary power. You will quickly see the difference we can make in your business.

Public relations - what is it?

Public relations has many definitions. The most popular definition of public relations is shaping the relationship of a given individual with the environment. Public relations also means having an appropriate impact on the society with the use of well-chosen tools. A public relations agency is responsible for analyzing opinions about a given company, consulting for image building, as well as constant research of communication factors. Public relations has many functions. Here are a few of them:

• integration - consists in building contacts of a given enterprise with the environment understood as: potential buyers, current customers, as well as local government and government units. In the case of this function, the main goal of public relations is building a network of economic and business contacts;
• coordination - it is the necessity to harmonize all elements of the campaign so that they form an integrated whole. For this purpose, it is used, inter alia, 360-degree communication. It uses all available tools adequate to the situation;
• communication - involves planning the company's communication with its environment using appropriately selected tools. Public relations communication can take place by means of: classic press, press releases directed to the media, expert comments, as well as arranging interviews in selected titles. Currently, public relations communication can also take place in online channels such as social media, including TikTok, Facebook, Instagram and YouTube.

A public relations agency works under tactics. Its tasks include maintaining contacts with the media, preparing press releases, expert comments, as well as statements on key issues. The public relations agency also prepares speeches and teaches public speaking. It also works to expand the network of business contacts. Thanks to it, the recipient understands what the brand does, what its vision and mission are. Moreover, the task of public relations is to build customers' trust in the offered products, also in the entire enterprise.

PR and its history

PR is used to communicate with the environment, build a brand vision and its reputation on the market among properly defined target groups. So, PR has actually been used since mankind was born. The oldest sources already say that the rulers communicated with the people. For what purpose? In order to gain favor and, consequently, power. According to Robert Dilenschneider, the role of PR is to refresh the image of a given brand, introduce new products to the market and improve existing versions.

The history of PR goes back to ancient times. According to the authors: B. Rozwadowska or T. Goban-Klas PR was established in India. Ancient Maharajas employed spies to listen to the opinions of others. Other theories say that the first stage of PR took place in Greece. It is also said here that the rulers had a group of their relatives who listened to the voice of the people. In Greece, it was believed that the key to a successful political career was the people's favor and opinion.

Today, PR takes a completely different form, although reputation still plays a key role. From one year to another referral marketing is more and more popular. Why? The COVID-19 pandemic and numerous lockdowns have resulted in more and more people buying products online. How do they decide on one brand and not another? The strength of the recommendation plays a key role. These are the opinions of friends, as well as other people.

The Romans published the ACTA Diurna newspaper to inform residents about what was happening in the country. It was they who propagated the Latin language, from which the terms "public" or "public" are derived. PR was also visible in the industrial revolution, and the tools of PR were effectively used by capitalists such as William Venderbilt. The precursors of PR were Edward L. Barnays and Ivy Lee. The heyday of PR is recorded in the period after World War II.

PR agency - a short story

A PR agency is a specialized company that deals with broadly understood building the image of a given entity in the eyes of the public. The concept of PR and Piarist agency (wrong, but used by some) was popularized in 1919, when Edward Bernays began teaching PR classes at New York University. Interestingly, Edward Bernays is called the father of PR. In his theories, he went to very bold theories. He used to say that society needs a PR agency because people should be manipulated. He probably meant to present the right message.

The first PR agency in the world was established in 1905. It was Ivy Lee who issued and prepared the appeal "The public be informed". On the one hand, they talked about manipulating words and facts - on the other hand, about the necessity to establish permanent relationships with the local community. Interestingly, Ivy Lee was already aware of the existence of internal communication. He himself persuaded companies that the key to success is order inside the organization and communicating with employees.

In Poland, the first PR agency was established in 1990. In order to professionalize the profession, the Polish Public Relations Association (PSPR) was established.

Today, a PR agency plays a key role in running a business. As part of the professionalization of the profession, the Association of Public Relations Companies was also established, which is to spread the mission and vision of PR. A public relations agency is therefore a tool in the hands of companies. It helps, researches, analyzes and creates appropriate communication strategies tailored to the clients' needs. PR agencies also specialize in narrow areas.

Short story:

1. The first stage - the seeds of PR in India, as well as in Greece.
2. Stage Two - Capitalism's Sharks and the Industrial Revolution.
3. Stage three - the era of Edward Bernays and putting the term "PR agency" on the agenda.
4. The final stage - PR agencies enter Poland.

Public relations agency - how can it help you?

A public relations agency has many tasks. The PR agency market itself is growing every year. Currently, there are about 1000 entities with various scope of activities. A public relations agency offers professional communication services. Some of the PR companies conduct 360-degree activities. This means that they guarantee comprehensive brand care in every possible field: online, offline. A public relations agency may also specialize in a narrow field. And so on the market we have IR agencies that deal with investor relations. A public relations agency can help you bring new products to market. Its task is also to influence the actions taken by consumers. In the last few years, influencer marketing has become popular - and the very term "influencer" is "influencing" or "a person who influences decisions."

A public relations agency has comprehensive personal branding in its scope, so taking care of the image of a reliable and desirable employer. In addition, there are also PR public affairs agencies. They are responsible for relations between the brand and local government and external units. A small part of the agencies specialize in corporate PR. He takes care of communication with the media, internal communication, as well as CSR activities, i.e. socially responsible. The tasks of the PR company also include the development of effective communication with the environment. Depending on the needs of a given entity, press releases may be sent to clients, potential clients, business environment (contractors, investors), employees (as part of internal communication), local government units (city offices, marshal offices), as well as government institutions - research units or directly to the ministry concerned. The PR agency also deals with refreshing brand image as part of the rebranding. This consists in taking comprehensive actions aimed at creating a new face of the brand in the minds of recipients.

PR companies - scope of activities

PR companies offer a different range of activities. These are aimed at the business, official and consumer environment. What exemplary activities are carried out by PR companies? The key competences include: building and maintaining media relations, website positioning, operating within Google Ads, creating websites, communication and employer branding strategy.

What else do PR companies do? They also have consulting services in the areas of: internal communication, B2B marketing, reference marketing based on user opinions, customer lifetime value, HR+PR, crisis management. As part of the product offer, PR companies carry out: place of sales, place of Internet, place of graphics, place of communication or events. PR companies are multitasking.

PR companies also take care of extensive activities related to the product and services. It is not only about introducing new goods to the market. It is also activities related to increasing the sale of current products and services. As part of crisis communication, the task of the PR company is to defend goods that have met the resistance of society. As a rule, these are innovations that are unknown to the local community. These can be modern methods of treatment or products that are just gaining recognition on global markets. PR companies are also market visionaries. So it is their job to seize the opportunity to present their client. For this purpose, they propose participation in trade fairs or events. Another element of image is participation in economic congresses organized at the highest level.

The key is:

• creating public trust in the activities undertaken by the company, as well as in the products it offers;
• repairing trust when it was tarnished during a crisis;
• shaping the desired image, opinion leader, socially responsible company;
• gaining the support of the B2B community as well as the public.

PR work - why is it worth it?

Currently, many industries in Poland are struggling with the lack of hands to work. The situation is associated with a large outflow of people abroad. PR work - is it interesting? The structures of the PR agencies cover various positions. The PR team deals with ongoing customer service. PR work in the structures of the team consists in strategic planning, implementation of activities and market monitoring. The PR agency also employs strategic and creative directors.

In specialized agencies, PR work also includes media buying, personal branding, product placement, social media, and event departments. The PR industry in Poland is capacious. It employs people who are in the process of education, just after graduation, or experienced specialists aged 40+. PR work is associated with creativity, constant changes and challenges. It stimulates out-of-the-box thinking and creating innovative products.

Undoubtedly, the factor that encourages people to take up employment in this sector is earnings. PR work is associated with a lot of responsibility, which is rewarded in an appropriate way. The latest market research by the Association of Public Relations Companies shows that you can earn up to PLN 20,000 gross in the industry. The study was conducted in over 20 agencies. The union took into account the gross monthly salary - the median, i.e. the average. PR work also includes various positions. And so the CEO, i.e. the president, earns on average over PLN 23,500. A member of the Management Board or Managing Partner has PLN 22,800, while the Managing Director has just over PLN 21,600. The Unit Director, who manages the structure on his own and reports directly to the director, has PLN 15,600. According to the statement, Group Account Manager earns PLN 12,300. His task is to coordinate managers and report to superiors. The PR team usually consists of a Senior Consultant - Senior Account Manager, whose average salary is PLN 10,500, Account Manager with a salary of PLN 8,500, Junior Account Manager with a salary of PLN 7,000, Senior Account Executive with a salary of PLN 6,600 and Junior - PLN 4,200. .

PR tender - how to approach it?

PR agencies use several methods to attract clients. Does it always have to be a PR tender? Not necessarily. In the environment, the strength of the recommendation is of key importance. According to various sources, the strength of the recommendation is of great importance. Therefore, experienced PR agencies partially acquire clients thanks to the reputation and opinions of other people. Another way is a PR tender. These can be divided into private and governmental.

As part of tenders of private companies, there is no specific scenario and brief scheme. The PR tender of a local government or government unit is created according to strictly defined rules. In order to join the agency, the agency must meet specific requirements. The PR tender is nothing more than a tender competition for the provision of a given service. What matters is ingenuity, creativity, innovation, experience and the price of the contract.

PR tender, how to prepare for it? At the beginning, the PR company verifies its capabilities. Are you sure the query is for us, will we be able to meet the challenge? During the tender, some agencies ask which other agencies have been invited to participate in the tender. This is valuable information because the company can learn about the profile of other units. The PR tender is closely related to time. Failure to submit the documents may result in removal from the tender procedure. It is important to get to know the client's needs and answer the question whether I am able to meet them. Public tenders require great precision and meticulousness. Financial security or signing a confidentiality agreement are often required. And the presentation is the showcase of the company. What the PR agency shows during the meeting will affect further cooperation. Therefore, not only the content is important, but also the graphic design of the presentation. The final step is a customer presentation. Charismatic people with a lot of knowledge should be selected for it.

Public relations strategy - what is it?

Your public relations strategy is critical. According to the Encyclopedia of Management, the public relations strategy is implemented in two ways. It can be divided into: long-term and current - related to solving problems that occur here and now. The strategy defines strategic and operational goals and examples of activities. The public relations strategy also presents the tools for its implementation.

The public relations strategy should be based on researching the business environment of the company and its recipients. In the next step, business, strategic and communication goals are defined. A public relations strategy - otherwise known as Big Idea - should have a coherent message and appropriately selected PR tools. The PR strategy should include activities aimed at target groups. The key is to analyze them successively.

A public relations strategy is a long-term process of creating full communication of an individual divided into periods and goals: short-term and long-term. It consists of an analytical part. Then experts examine the company's environment and its customers. They check for strengths and weaknesses. The public relations strategy must have appropriate goals, e.g. increasing brand recognition, increasing the number of customers, expanding the target group with new segments or creating a new brand image. The public relations strategy should have a budget as well as clearly defined KPIs. The customer should know what he is paying for. Is it worth having a PR strategy? Chaotic actions can damage the company. Therefore, specialized PR companies that deal with communication have appeared on the market.

Summary:

• a public relations strategy is a document showing the direction of communication in the company;
• the process of creating a strategy requires careful analysis;
• the first stage is a preliminary analysis that identifies customer needs;
• the next step is to define goals and main messages;
• the public relations strategy also includes budgets and schedules.

PR team, i.e. who works in PR

A good PR team plays a key role in the process of implementing the strategy and its assumptions. The PR team includes specialists who deal with communication. Among them there is a person from media relations, as well as creating and distributing content. These are press releases, market and expert comments. Moreover, the PR team is responsible for media preparation of experts for interviews with journalists. Creates briefs and key messages.

The PR team has extensive competences, so the team may also include graphic designers. Often in the PR team there are people who specialize in social media and positioning of the client's websites. The PR team is also responsible for creating event scenarios, organizing conferences and press breakfasts along with preparing experts. The scope of activities depends on the needs of customers.

PR team, what people make it up? The composition of the PR team varies. He may be a strategist who checks the implementation of the strategy on an ongoing basis. Moreover, the PR team includes a manager. He makes sure that the strategy is implemented and reports the actions taken to the client on an ongoing basis. Inspires, analyzes and draws conclusions. The operational work is done by consultants and juniors. What are their tasks? Scheduling the press release, as well as arrangement. Creating media notes and briefing clients before interviews. Their task is also to analyze the competition and the company's business environment. In addition, the PR team deals with the organization of small events such as press breakfasts or conferences. The last task is reporting on activities, as well as ongoing media monitoring. In the event of a crisis, the PR team reports the topic to the manager. Then appropriate actions are taken in accordance with the crisis book.

PR roles. Logo and other tasks

A high-class PR agency has people with various competences in its ranks. PR logo - what is it? For the needs of selected brands, companies create graphic visualizations. Having an appropriate mark identifies a given company and distinguishes it from other companies. How is a PR logo created? This solution is often used by completely new companies that are just entering the market. Then they ask the agency for a logo. This should be consistent with the strategy of activities as well as the communication direction of a given company.

Another case when a PR logo is needed is rebranding. Brands that have been operating on the market for years are undergoing rebranding to adapt their PR logo to the new generation or the changing reality. What should the PR of the logo be like? It all depends on the needs of customers. Nevertheless, the PR logo must be legible, easy to remember, and should also look good on the gadgets that the company can produce. It is worth bearing in mind these factors before choosing the right logo.

PR logo, what are its functions? A perfectly designed logo is the distinguishing feature of the brand. What should it be? First of all, originality matters. It should be in interesting colors, and also have appropriate and unique shapes. Another aspect is the clarity of the message. Timelessness is important when designing a PR logo, which is why minimalism is at a premium. Logo PR should leave an unforgettable impression in the minds of recipients. It is also important to protect the logotype. So that no one could use it illegally. What is the purpose of logo PR? First of all, it is evoking the appropriate associations in the minds of customers. The logo should be positive, timeless and simple. Almost all large, leading brands have simple logos that attract the viewer through unusual design.

How does a PR company measure the effectiveness of its activities?

A PR company measures the effectiveness of activities using specific indicators. Some of them are figures. The others are difficult to define unequivocally. Nevertheless, it is: improvement of the company's image, brand reputation, social impact or SEO impact. A PR company includes the following indicators that are measurable by means of numbers: the number of publications, reach and AVE, i.e. the advertising equivalent of generated publications. The effectiveness of actions is also measured in social media.

In this case, the PR company is based on specific data - very precise. These are ranges, number of likes or posts. In the case of a KPI press conference, there may be the number of journalists present at the event. When organizing an event, a KPI is determined, for example, by the number of guests. The PR company is also based on CTR / OR, and the determinant of effectiveness can be quality, e.g. publications in high-range business or lifestyle media.

A PR company measures the effectiveness of its activities as follows:

• analyzes the content in the media - the PR company checks which publications appeared in the media, and what their nature was. It is based on publication dates, checks the media in which the news appeared, and examines and analyzes the reach or advertising equivalent.

Popular media indicators also include:

• reach, is the data on the number of titles multiplied by the number of articles;
• reach, which is the total estimated number of readers;
• the overtone can be positive, negative and also neutral.

Other indicators are:

• brand awareness indicators, e.g. top of mind;
• image indicators, e.g. associations.

PR activities are often confused with marketing activities. The combination of PR and marketing will give the appropriate sales results. These are calculated using specific data: an increase in the number of buyers, an increase in the value of the shopping cart or its changes.

PR agency in a nutshell, a short summary

A PR agency is a specialized company that cares about the brand image. It builds its reputation in the eyes of those around you. PR agency uses tools available on the market. In the industry, we distinguish PR companies that specialize in narrow plots, such as employer branding, public affairs or HR. There are also those that comprehensively care for the image on the basis of 360 actions. The first PR agency in Poland was established in the 90s and since then the industry has been professionalized. The PR sector alone is worth over a billion zlotys, and there are nearly a thousand PR companies on the market. The largest markets are Warsaw, Kraków and Poznań. Companies from all industries use the help of PR agencies. Only regular communication activities bring results.

PR agency prepare a communication strategy, and then it will take care of its implementation and achievement of the assumed goals. These can be short term and long term. In addition, it uses appropriate tools to reach target groups. PR agency charges appropriate fees for its services. These are set on the basis of hourly rates (usually in the case of short-term projects) or fees. Before starting cooperation, it is necessary to sign a contract. The document should include the scope of the order, implementation time, as well as KPIs on the basis of which the cooperation is settled. Activities carried out by a PR agency are long-term in nature, so the best results will be visible after a certain period of time. Annual communication works best, as it allows you to take into account seasonal trends in PR. The PR agency has many areas within its scope of activities. It can help in building the company's image, creating a completely new one, inward and outward-facing activities.

Is it worth basing your choice on the ranking of PR agencies?

Will effective actions be ensured only by using the services of the largest PR agencies? The number of employees is important, but much depends on our needs and capabilities. The market of public relations agencies includes entities offering a comprehensive communication strategy. And not only the biggest players can achieve great results in this area. among the experienced public relations agencies we will find those that are able to ensure good communication of their clients' companies. Media image marketing – among the largest public relations agencies there is not a single one for which these terms sound foreign. However, checking the ranking of the largest agencies is not always the answer to the question of which one to choose. Why homing

What does a public relations officer do? Certainly, the agency has more than one in its ranks, and each is a specialist in a different area. The team is usually supervised by a public relations manager, although individual agencies may use different nomenclature. The number of employees also varies. Want to join the public relations team? Some public agencies conduct permanent recruitment. If media marketing has no secrets for you, apply!

For individual public relations agencies, the indicator of development is the increasing number of followers on social networking sites. However, their real strength is evidenced by the completed public relations campaigns. Effective public relations activities increase the recognition of the client's brand, and by the way - the visibility of the public relations agency.

Cooperation with a PR agency will help you spread your wings in business and increase your sales results.