When it comes to the concept of "branding", we probably all think about marketing activities in general. That is about the company logo, brand messages and the way the company can be perceived by consumers. Although they are the main goal of building brand awareness, companies often neglect or underestimate the value of an equally important area, which is employer branding.

What is your view on building the employer's image? PR agency? The way companies recruit job applicants and retain employees has changed dramatically. Largely thanks to technological advances, social media and employee review sites that make it easier for job applicants to find information about their future employer. However, without a strong employer brand, your company loses the best candidates. It also potentially loses money and the opportunity to better develop various areas of its business.

Why not only alone branding but also employer branding is so important today? The best way to really understand why an employer branding strategy matters to your business is to look at the statistics that clearly show it:
- 84% of job seekers says they take the company's reputation as an employer into account when deciding where to apply for a job;
- 9 out of 10 candidates would apply for a job in a company that is actively building its brand as an employer,
- 50% of applicants says they would not be working for a company with a bad reputation - even if it would involve a raise.

When it comes to employer branding, Your business needs to take the time to focus on it. First of all, you need to understand why it matters and what benefits it can bring to your business
in the long run.

Like everything else in the company, employer branding it's a team effort. While the main players in this field are those responsible for human resources and recruiting, their actions are not enough.
Engaging the CEO, marketing team, and staff members is critical to overall success.

Of course, you can't control everything with your employer brand. Nevertheless employer branding allows you to start shaping the narrative. Lets be sure that people are positive
perceive your company's identity. Especially since this strategy will not only bring the benefits of retaining the best employees and will empower the company with talented candidates. It can also positively influence other aspects of its operation.

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