Integration trip for employees - more benefits than you think
Each company would like to be spectacularly successful on the market. But...
Each company would like to be spectacularly successful on the market. But...
The employer branding agency's task is to increase the company's image ...
Think if you've ever dreamed of working in some particular ...
Profit is the main goal of every company operating on the market ...
Opinions of former and current employees play an important role in ...
Crowdstaffing, also referred to as community recruiting, largely ...
Brand experience includes all thoughts, impressions, perceptions and feelings that ...
Team building is not limited to a random mix of talented ...
Wellbeing in organization applies to all aspects of life ...
The boss communicates with the employees, and the employees communicate with the boss ...
Almost every entrepreneur is faced with the question: how to increase productivity ...
Today's highly competitive market forces entrepreneurs to look for new ...
GoWork.pl is one of the most popular portals for people ...
The inability to develop is one of the most common reasons for change ...
By investing in employee development, you invest in the entire enterprise! Excellent...
The SME sector accounts for a large percentage of the entire market. Is estimated,...
Outsourcing is gaining in popularity. Currently, outsourcing is practically possible ...
According to research by the SW Research agency, more than 40% employees are employed ...
Recruiting employees is a challenge. Today, in the era of the so-called market ...
Recruitment is the search and selection of a candidate who meets the requirements ...
According to reports, over 90% employees stay in the company for ...
The recruitment process can take a lot of time and quite a lot ...
We spend most of our time at work, so it's important to ...
The hottest sales time begins - the pre-holiday period and ...
Jeśli chodzi o pojęcie „branding”, prawdopodobnie wszyscy ogólnie myślimy o działaniach marketingowych. Czyli o logo firmy, komunikatach marki i sposobie, w jaki firma może być postrzegana przez konsumentów. Chociaż to one są głównym celem budowania świadomości marki, firmy często zaniedbują lub nie doceniają wartości równie istotnego obszaru, jakim jest employer branding.
Jakie spojrzenie na budowanie wizerunku pracodawcy ma PR agency? Sposoby, w jakie firmy rekrutują kandydatów do pracy i zatrzymują pracowników, znacznie się zmieniły. W dużej mierze dzięki postępowi technologicznemu, mediom społecznościowym i portalom z opiniami pracowników, które ułatwiają osobom ubiegającym się o pracę znalezienie informacji o przyszłym pracodawcy. Jednak bez silnej marki pracodawcy, Twoja firma traci najlepszych kandydatów. Potencjalnie traci też pieniądze i możliwość lepszego rozwoju różnych obszarów swojej działalności.
Why employer branding is so important today? The best way to really understand why an employer branding strategy matters to your business is to look at the statistics that clearly show it:
- 84% of job seekers says they take the company's reputation as an employer into account when deciding where to apply for a job;
- 9 out of 10 candidates would apply for a job in a company that is actively building its brand as an employer,
- 50% of applicants says they would not be working for a company with a bad reputation - even if it would involve a raise.
When it comes to employer branding, Your business needs to take the time to focus on it. First of all, you need to understand why it matters and what benefits it can bring to your business
in the long run.
Like everything else in the company, employer branding it's a team effort. While the main players in this field are those responsible for human resources and recruiting, their actions are not enough.
Engaging the CEO, marketing team, and staff members is critical to overall success.
Of course, you can't control everything with your employer brand. Nevertheless employer branding allows you to start shaping the narrative. Lets be sure that people are positive
perceive your company's identity. Especially since this strategy will not only bring the benefits of retaining the best employees and will empower the company with talented candidates. It can also positively influence other aspects of its operation.