Online marketing is a response to how to distinguish a company in the crowded space of the Internet in order to reach the right audience.

By using digital channels - including e-mail, social media, websites and search engines - it can reach a perfectly defined customer. Unlike more traditional media, such as the printed press, online activities encourage dialogue between the company and the customer.

What is the phenomenon of online marketing? By presenting the right offer at the right time and in the right place. Today, customers spend their time online. They browse social media. They are kept up to date thanks to news services. They read their favorite blogs. Whenever they have such a need, they search for everything on the Internet. Online marketing communicates about the company in the same channels. Thanks to this, the company's best potential customers can see it. Find out more about her. Talk about products or services.

Online marketing is a variety of tactics that must be learned. But they all work together to create a solid foundation for the company. They attract potential customers. They serve to nurture relationships. They allow you to submit offers that your audience appreciate and respond to.

Let's take a closer look at how this happens. And how it can help public relations agency.