An important element of marketing in any company is measuring the effectiveness of the campaign. The analysis allows you to identify which activities are producing the desired results and which of them need to be improved. Specialized marketing tools are used to measure the effects of the campaign. Which of them are worth using?
The evolution of marketing
We are witnessing a powerful evolution in marketing. This extremely important department strategic management company is rushing forward with the development of innovative technologies. We have moved from traditional press advertisements or brochures sent by e-mail to banner advertisements on the Internet and influencer marketing. And this is not the end - nothing indicates that in the coming years we will note stagnation in the marketing industry. New forms of marketing are emerging all the time communication channels marketing, which give entrepreneurs even more opportunities. They create new opportunities which, if used in a skilful way, can turn into a real success in business.
Today it is crucial Internet marketing. Why? Because the Internet is the perfect place to build recognition, establish and cultivate relationships with recipients and create a positive brand image that will allow it to easily achieve its business goals.
Specialized online marketing tools are used to measure the effectiveness of online activities. What exactly are they and which ones are worth paying attention to?
Are you looking for effective communication channels?
We will implement a strategy tailored to the needs of your company!
What are marketing tools?
Marketing tools are technologically advanced solutions that enable continuous control of the course of implemented campaigns. Tools help to optimize work, increase the efficiency of operations, and improve the effects of performed tasks. They are effective support in activities in the field of:
- analytics,
- creating graphics,
- team management,
- project management,
- website audits,
- keyword analysis,
- media monitoring.
The modern market offers us an amazing variety of marketing tools. Which of them are the most popular?
Popular Marketing Tools
One of the most basic, and at the same time the most popular, marketing tools is Google Analytics. The program enables the collection of huge amounts of data and helps to evaluate the effectiveness of the conducted marketing campaigns, taking into account:
- the number of visits to the website and the time spent on it,
- the number of unique users,
- frequency of visits,
- audience engagement.
Google Analytics provides statistics on inputs from mobile devices, allows you to combine data from similar campaigns carried out in the past and provides insight into the profiles of website visitors. Google Analytics is a powerful knowledge base necessary to conduct effective marketing activities.
The second popular marketing tool is Brand24, which not only allows you to measure the effectiveness of your activities, but also provides full control over the brand image on the web and facilitates reputation management. The program provides data on brand reach and the number of interactions in social media, emotions evoked by the campaign, as well as mentions of the company appearing in various sources on the web, including Facebook, Instagram, forums, blogs and news sites.
A helpful tool in marketing is Senuto, a program used for visibility analysis website and its positioning on Google. With its help you can check, among others specific keywords under which the domain is visible in the search engine, as well as the history of SERPs for a specific keyword.
Among the basic marketing tools we can also mention:
- Google Search Console - checks specific key phrases,
- Marketo - connects the marketing department with the sales department, and is also equipped with functions for marketing automation, content marketing, e-mail marketing and website analysis,
- Google Trends - checks the interests of Internet users from all over the world.
Specialized tools for marketing in social media
In today's market, social media is an inseparable element marketing activities. It is worth supporting social media marketing with appropriate tools. One of them is Buffer, a program that enables efficient and intuitive publication, analysis and organization of all content. The tool prioritizes important threads that pop up on social media and sends notifications of negative reactions. Thanks to it, the entrepreneur can efficiently and quickly manage the brand image on the web.
A helpful tool in your social media activities is Hootsuite. The program tracks the latest trends and monitors conversations in social media. Detailed reports are available on the platform, which indicate which activities bring effects and which require improvement.
Iconosquare can be used to analyze paid social media campaigns. The tool presents data from the campaign in a clear and friendly way, and also allows you to manage multiple profiles from one dashboard.
Other Marketing Tools
Tools such as:
- Semrush - a program offering help in the field of SEO, competition analysis, content marketing and marketing in social media,
- Zoom - a platform for cooperation between marketing employees and project management,
- Canva - visual content design platform,
- AdRoll - audience targeting program,
- Optimizely - website testing software.
Thanks to intuitive marketing tools, conducting effective activities is definitely easier. With their help, you can easily and quickly measure the progress of your campaigns, optimize the steps taken so far and plan new initiatives. Marketing tools will allow you to efficiently manage projects, effectively build a positive image and easily reach customers. Thanks to marketing tools, business success is at your fingertips!