Marketing in the automotive industry - what works?
The quarterly report of PZPM and KPMG (Q1/2022 edition) shows that...
Marketing
Marketing of renewable energy sources - what will convince customers?
In September 2022, almost 36% of energy generated in...
Online store marketing: how does it sell in e-commerce?
Online sales enjoy unflagging popularity. From the report...
Business conversation over the phone - how to prepare?
Cold calling is one of the basic tools of direct marketing ...
Construction company advertising - how does it work?
A construction company, like any other, needs decent advertising. Today...
The concept of the 4P marketing mix - is it still valid?
Appropriate marketing activities are the basis of effective business. According...
What promotion instruments should you choose to generate profits?
No sale without promotion! To generate attractive profits ...
Weaknesses of the enterprise - what do they result from?
Effective functioning on the market is a real art. Entrepreneurs of each ...
The perfect marketing program, what is it?
Business success does not happen by chance. So that with ...
How to write a press release?
Most of the messages sent by companies do not arouse journalists ...
Teaser advertising - surprise your audience!
Intriguing, mysterious and memorable - well prepared ...
Purchase process - understand it and be successful!
The goal of every company operating on the market is to sell. Before...
Marketing orientations - a brief history
Many people believe that the role of marketing is only to support ...
How to define the target group?
Even the best advertisement will not bring any results if we wrongly define ...
Psychology in Marketing - What Works for the Client?
The consumer's behavior is closely related to his emotions, feelings, ...
Persona in marketing - what is it and how to create it?
Every entrepreneur who wants to be successful in the market must ...
Marketing areas worth knowing
Marketing is an incredibly dynamic and broad business department. Divides ...
New forms of advertising that are worth using
Internet marketing is growing at an amazing pace. They keep appearing ...
Advertising tools that really do
According to research, even 90% consumers do not trust advertising. Many ...
Marketing tools worth using
An important element of marketing in any company is the measurement of effectiveness ...
Product development strategy - what do you need to know about it?
Product development strategy (product marketing strategy is a broader concept) ...
Advertising media - how to choose them?
There are many factors that determine the effectiveness of an ad. In addition to quality and ...
Marketing communication tools - which of them will work in your company?
Marketing is about reaching a specific target group in ...
Is external marketing profitable?
A developing company must control an increasing number of ...
Marketing to proces pozyskiwania potencjalnych klientów lub klientów zainteresowanych produktami i usługami firmy. Słowem kluczowym w tej definicji jest „proces”. Marketing obejmuje badanie, promocję, sprzedaż i dystrybucję produktów lub usług.
Marketing koncentruje się na badaniu zachowań rynkowych i konsumenckich. Uwzględnienie działań marketingowych w zarządzaniu firmami ma na celu przyciągnięcie, pozyskanie i utrzymanie klientów poprzez zaspokojenie ich pragnień i potrzeb oraz zaszczepienie lojalności wobec marki.
Public relations agency to jeden z podmiotów, który swoimi działaniami wspiera i potęguje efekty jakie daje skuteczny marketing.