Marketing is the process of acquiring leads or customers interested in a company's products and services. The key word in this definition is "process". Marketing involves researching, promoting, selling and distributing products or services.

Marketing focuses on the study of market and consumer behavior. The inclusion of marketing activities in the management of companies is aimed at attracting, acquiring and retaining customers by satisfying their desires and needs and instilling brand loyalty.

Public relations agency is one of the entities that supports and enhances the effects of effective marketing with its activities.