SEO agency - positioning masters

Managing a company is the art of putting together many elements into one whole. It is normal that an entrepreneur - especially one who takes his first steps in business - does not know all the market mechanisms. Why is it sometimes worth using the help of a professional agency that will lead a specific area of activity. The experience and knowledge of specialists working in the agency may prove to be invaluable support in running a business. One of such entities is the SEO agency. What he does? Why is it worth using its services?

The Internet has taken over today's market. The phrase "if you are not on the Internet, it means you do not exist", once popular among young people, can also be applied to brands in the current reality. Today, a company that wants to be successful in the market must ensure its presence and, most importantly, online activity.

The Internet has great marketing potential. You can create positive through it corporate image and manage it, communicate with recipients, build and maintain long-term relationships with them, or effectively reach new recipients, potentially interested in a brand, its products or services. All thanks to innovative internet tools, which can undoubtedly be included SEO activities. What is SEO? And how can an SEO agency help your business?

A few words about SEO

To understand how an SEO agency works, you first need to understand what SEO actually is. SEO stands for "Search Engine Optimization", which literally means "search engine optimization". SEO can be defined as a comprehensive, multi-stage process of website optimization for search engines (mainly Google), the purpose of which is to improve the visibility of these pages in organic (organic) search results, after entering specific keywords or phrases. The optimization concerns the content on the client's website and the source code of the website.

While SEO by definition is not synonymous with page positioning, these terms are used interchangeably in Poland. You can also come across a name that combines both forms - SEO positioning.

How does SEO positioning work?

Many people think that SEO is unnecessary because it has no effect. Nothing could be more wrong. The misconception stems from a misunderstanding of how SEO works. SEO is a long-term process that actually increases website traffic from search engine results, but only after a while. The results of SEO activities can be noticed after a few weeks or even months at the earliest. However, when the effects show, they are spectacular!

SEO focuses not only on the amount of traffic, but also on its quality. Traffic on the website is generated by people who are really interested in a given product or service. Internet users enter specific phrases into Google, and thanks to appropriate positioning, they find the website of a specific brand. Interestingly, the effects of positioning are long-lasting, which means that the optimized website remains in TOP10 searches for a long time.

Depending on the assumed SEO goal, the result of the work may be: monthly increase conversion factor, increasing website traffic, building a positive image, etc.

Why is it worth taking care of SEO?

When you type a specific phrase into Google, the search engine displays a list of results that match your query. The order of the results is not accidental. The websites that attach great importance to positioning rank highest. Just having a website does not prove anything. The key to success is to constantly take care of the website's visibility on Google, through appropriate optimization.

Why is visibility on Google so important? Research shows that Google is the most popular Internet search engine in our country. Poles eagerly use it to find the information they need, specific service companies or shops. Moreover, according to the report "Digital 2021", compiled by We Are Social and Hootsuite, almost half of Internet users search for information about unknown brands and products on Google. The authors of the study emphasize that the best way to effectively expand your customer base is to invest in website positioning.

SEO is a chance to reach those Internet users who are really interested in a given topic - they belong to the target group. A good position in Google translates into increased website traffic, and this may lead to a real increase in sales conversion - or another form of conversion, depending on your expectations (e.g. subscribing to a newsletter, sending an inquiry).

Positioning of websites can even be described as one of the most important elements internet marketing! Although the process itself takes time, patience and commitment, it is definitely worth taking advantage of. A properly positioned website remains high in Google rankings for a long time.

Self SEO positioning - does it make sense?

Effective SEO is focused on website optimization in terms of search engines and… potential recipients. When implementing SEO, you need to ensure the best position of your website in search results, and at the same time remember to fix errors on the page, improve the website for visitors (UX), conduct thoughtful content marketing, focused on obtaining traffic and friendly to the recipient, as well as behavioral analysis. users. SEO is an art!

So, is it possible to conduct effective SEO activities on your own? It is possible, but it undoubtedly requires an excellent knowledge of internet mechanisms and knowledge of website optimization and marketing. The ability to use SEO tools for positioning and conducting audits is also crucial. Positioning on your own can bring results, but much better results can be achieved by working with specialists. These are the members of the SEO agency. In addition, he has experience, follows trends on an ongoing basis, uses innovative tools - he just knows what he is doing. Thanks to this, it is able to offer services at the highest level.

SEO agency - definition

An SEO agency is a company specializing in website positioning. The basis of the agency's operation is comprehensive optimization of websites for search engines - especially Google.

SEO agencies have a narrower business profile than marketing agencies. SEO agencies employ specialists strictly dealing with SEO, and thus they are perfect when the company needs to focus only on optimization. In the case of comprehensive marketing services, it is better to use the help of a professional 360 ° agency.

What does an SEO agency do?

Contrary to appearances, an SEO agency has a wide range of responsibilities. The term positioning covers many different activities. SEO activities include optimization, reporting, audits, professional content marketing and everything else that allows you to learn about the pros and cons of a positioned website and optimize it in such a way that it achieves the best results in the search engine.

SEO audits

SEO is influenced by many elements. Therefore, before you start positioning, you must perform meticulous visibility analysis, taking into account the content of the client's website.

An SEO audit is a precise examination of a website in terms of the current situation in Google's results, as well as adjusting it to the main parameters related to positioning. The audit consists in carefully checking the entire structure of the website, its content in terms of correctness, quality and formatting, URL addresses, links, source code, keywords and loading speed.

Specialized tools are used to conduct audits. The result of the work is a comprehensive report indicating the elements that need improvement as well as guidelines for the development of the website and the direction of effective positioning.

Website optimization

Website optimization is an attitude in SEO. In general, this term is understood as multi-stage activities aimed at increasing the visibility of a website, including the use of previously selected key phrases characterized by a high number of searches. Optimization activities are not universal for every website. Therefore, before starting the process, the SEO agency conducts a detailed audit that indicates the elements that need improvement and allows you to adjust the action plan as much as possible. Some pages require only minor modifications, such as tag optimization and meta tags, while others need to be completely rebuilt, including:

• set the appropriate metadata,
• optimize the content,
• take care of loading speed, external linking and website structure,
• analyze phrases and make appropriate corrections,
• improve the website in terms of UX.

A well-optimized page is easier to find by the search engine. Moreover, such a website is readable and user-friendly. Contains content that encourages people to stay longer or return to it.

SEO texts

It is impossible to position a page effectively if it lacks good-quality, optimized texts. Publishing attractive, valuable content is a way to increase website traffic and attract new customers.

SEO texts are copywriting in a broad sense, the aim of which is to interest recipients in a given product or service. The SEO agency employs copywiters who are well-versed in positioning and follow industry trends content marketing and often use professional tools in their work. Copywriters create texts that are not only useful and interesting for users, but also correct in terms of search engine guidelines. Google evaluates high-quality texts well and is happy to promote them - thanks to this, a specific page is displayed high in search results.

Link building

Link building is the acquisition of external links, which constitute links leading to the client's website. In other words - it is placing links to the website on the Internet (most often on blogs, social media and forums), in the form of entries recommending a given company or inviting Internet users to the website. The effectiveness of link building depends on the number and quality of entries.

Acquiring links is a time-consuming and demanding process. First of all, it is based on searching for valuable websites that match thematically to the website and the publications on it. Comprehensive link building is a task for professionals. This is not up for discussion.

 

Local positioning

How to advertise a local business on the internetto reach your target audience? Local SEO is the solution!

Local positioning can be defined as any action leading to the fact that a given website is displayed to those users who are looking for services in a specific region (e.g. in a city). What distinguishes local positioning from classic positioning is the focus on the Google My Business listing and regional linking. In addition, the SEO agency conducts an audit, optimizes the website and performs other activities, as with traditional SEO.

Additional services

An SEO agency, depending on the expectations and needs of a given client, can also offer various additional services. The scope of additional services, however, does not go beyond the area of positioning and optimization of the website.

Additional services provided by professional SEO agencies include:

• optimization of brand profiles, and thus image building, in social media,
• SEO performance, i.e. positioning of medium-sized online stores, as one of the ways to increase sales.

How does the SEM agency work?

The activities of the SEM (Search Engine Marketing) agency are the so-called PPC, or Pay Per Click, which literally translates to "pay per click". It is an ad billing model in which the advertiser pays only when the internet user clicks on it and is redirected to the landing page. SEM activities can be carried out through:

• Google Ads - Google advertising campaigns consisting in placing ads above or next to organic results in the search engine, also at the top of the page,
• Google Display Network - a tool enabling the planning and implementation of advertising campaigns of any range and target,
• remarketing - advertising banners that are displayed to users to remind them about the brand, product / service, in order to encourage them to visit the site again.

SEM is a great tool for promoting your brand on the Internet with one-off campaigns and advertising campaigns. The advantage is the speed of implementation of promotional activities and instant results. The advertiser does not pay for the mere display of the ad, and the final costs for the generated clicks are not high. SEM ads are user-friendly. SEM can be an excellent support for SEO activities - especially if the company wants quick results.

Why is it worth it, i.e. the benefits of working with an SEO agency

A good position in search results can translate into real benefits for the company. The main thing is to fully engage in the positioning process and carry it out in a comprehensive and professional manner. What can working with a decent SEO agency give you?

1. Professional positioning is an opportunity to effectively reach out to target audience. The SEO agency selects the right phrases and keywords, and thanks to this, people who are really interested in their offer reach the client's website.

• Website traffic is valuable and therefore translates into better sales results. This in turn allows you to significantly reduce the costs of online marketing.

• Optimization makes the website more useful and user-friendly, which also translates into results. In addition, it helps the brand build credibility and trust. A professional website makes a company an expert in its industry.

• Comprehensive, well-conducted SEO gives long-term results. The SEO agency ensures that the positioned website meets all Google requirements, is attractive and does not contain spam. Thanks to this, Google has been promoting it for a long time.

• SEO activities increase the security of the website. The agency regularly checks the website and thus quickly detects and removes potential threats (e.g. viruses).

A good SEO agency, which is what?

A good SEO agency primarily employs experienced specialists who constantly develop their competences, learn new techniques and follow marketing trends, and thus are able to offer a wide range of services of excellent quality.

A decent SEO agency does not focus on universal solutions, but it comes individually to each order. All promotion tools and channels are selected in such a way as to achieve the goals set by the client.

Professional agency:

• offers high-quality services that bring the expected results within the set deadlines,
• gives recommendations and suggests the best solutions,
• reports the results of conducted activities - both positive and negative,
• has experience and willingly presents his portfolio,
• follow Google's Webmaster Guidelines.

Questions you can ask the SEO agency

Choosing an SEO agency to work with is not an easy task. Often, the decisive factor is the first contact, i.e. an interview with the agency representative who had previously read the information prepared by the client brief.

Before you entrust a specific company with the process of positioning your website, ask them a few important questions about the service. Ask the agency about:

• an overview of activities over time - check if the agency has a specific idea for cooperation; should provide at least an initial action plan,
• the method of selecting keywords - on what basis will the phrases be selected, what will be their analysis,
• scope of the audit - what exactly will be checked on your website,
• number of publications per month - all content, from descriptions of pages, products and categories, through blog entries, to sponsored articles, converted into the number of texts or the number of characters with spaces (zzs),
• principles of link quality evaluation - evaluation criteria and the meaning of the term "high quality".

What is the difference between an SEO / SEM agency and an interactive one?

Interactive agencies deal with widely understood promotional activities on the Internet. The scope of their services is: preparation and positioning of a website, creation of visual identification, running company profiles in social media, etc. Interactive agencies employ specialists in many fields and offer comprehensive services.

SEO / SEM agencies can be defined as a subgroup of interactive agencies. These entities deal with a much narrower field of internet marketing - SEO positioning and SEM campaigns.

Which company to choose? It all depends on what areas of internet marketing you want to focus on and what you want to achieve. Before making a decision, analyze your goals and expectations to make a choice based on them.

Cooperation with an SEO agency - summary

Cooperation with an SEO agency is an investment in the company's development! Be prepared for changes and be patient. Professional website positioning takes time, but it will undoubtedly translate into real results and ensure long-term, stable results. SEO activities give you a chance to constantly reach new customers and build a reputation in the industry.

Remember that the key to success is choosing the right SEO agency that will carry out the process in a professional and comprehensive manner. Don't choose your business hastily. Carefully analyze the offers, make a decent set of questions and send them to several entities.

Check what approach the selected agencies have towards the client. Pay attention to the time of the offer response and the quality of the offer - whether it is substantive and tailored to your expectations, or incomplete and universal. Cooperation with a decent SEO agency is a guarantee of excellent results!