Performance agency
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The performance agency focuses primarily on increasing profits from communication channels that are based on internet activities. Entrust them to a group of specialists who will professionally take care of increasing the commitment of your customers and will take care of increasing the effectiveness of online activities.

What is performance marketing?

Performance marketing is activities that aim to improve and increase the engagement of recipients in the content that is published in your communication media.

In order to improve the effectiveness of their activities and visibility on the web, performance agencies focus on the active form of internet advertising. This type of marketing is much better received by potential customers. They have more confidence in non-selling ads.

What is the purpose of performance marketing?

The immediate goal of performance marketing is contact with recipients and their active involvement in receiving content. Only the indirect effect of the actions taken is sales and the profits behind it.

Due to the fact that performance marketing ads do not focus on selling products and services, but on building engagement, those companies that use similar methods of communication are perceived as more trustworthy than their competitors.

Performance agency - key tasks

Cooperation with a performance agency assumes the achievement of strictly defined goals. In order to achieve them, it is necessary to perform key tasks. A performance agency is a special type of marketing company that has strictly defined tasks that can be carried out during cooperation with the client.

The agency employs people who are specialists in their fields. Thanks to the fact that they have expert knowledge on a specific issue, they can co-create marketing campaigns based on active and continuous contact with recipients.

Increase in audience engagement

The most important, direct goal and task of a performance agency is to increase audience engagement. Specialists do not focus directly on selling products or services that you have in your assortment.

Their task is to raise the interest of recipients to such an extent that they will start to be directly involved in all campaigns that will be organized by the brand.

Increasing the activity in your social media

Social media is currently the best way to improve the quality of communication with your customers. Showing how the company works from the kitchen and its "human" side has a significant impact on the sale of products. And thus - it translates into investment profits.

The task of the performance marketing agency is to increase the activity of your followers in social media. The greater the interest and involvement of users, the better the content is perceived by the algorithm.

If the algorithm positively receives the content you create and retweet through your social media accounts, then your popularity on the web increases. Remember that without a supportive audience it is much harder to promote the right one brand image and to show yourself as a specialist in a particular field.

Visibility of your brand on the web

Just like on social media, your brand should be visible all over the web. The performance marketing agency is responsible for making your logo and advertisements visible. Where? Wherever you can meet your potential customers.

Thanks to your visibility on the web, you will be remembered by the recipients. If users see your logo while they are shopping, they will surely remember what you are doing.

Therefore, if they need help with the issue in which your ads are associated, they will find you on the Internet. The performance marketing agency's task is to present your ads in such a way that they are focused on helping the recipients. Not selling specific products. It is imperative that the ads are not intrusive or directly persuade you to buy.

These should be advertisements that are focused on contact with the recipient and helping with their everyday problems. In this way, the most important task of marketing is fulfilled. Seeing your brand, recipients and customers perceive you as a specialist and eagerly reach for your products.

The scope of activities of the performance marketing agency

A performance marketing agency, like all other types of marketing companies, has a specific range of activities in which it supports its clients in the development of their business.

The scope of the performance agency includes all communication channels in which your advertisement can be displayed in a non-intrusive way. They are also places where it is possible to establish contacts with recipients, relationships and interest to such an extent that they show greater commitment to the relationship with the brand.

Ads in sales portals

E-commerce portals are one of the places where numerous sales companies are advertised. If you have your own online store, advertising on the OLX club Allegro portal is a great way to reach your potential customer group.

The performance agency, which places an advertisement on the sales portal, works in accordance with the marketing assumptions. It is not intended to persuade customers to buy a specific product.

Such advertising shows the audience a potentially different solution, which may also turn out to be good or even better than the one they are currently using. In this way, not only the statistics of visits to the website increase, but also the number of finalized transactions.

The key to success in this case is to precisely define the target group to which the advertisement is to be hit. This is a factor that significantly influences the marketing perception and its effects.

SEO activities

If your performance agency also has SEO activities to offer, it means that they provide services at the highest level. The first question you can ask yourself contains basic knowledge of this subject area.

What is positioning of pages? SEO is a set of activities aimed at improving the visibility of your website on the web. They are most often based on the correct selection of content for key phrases that are the most important in your industry.

The better matched SEO activities, the better the website's visibility in Google searches. This, in turn, contributes directly to increasing the number of visits to the website and the profits from the sale of products and services.

SEO activities, however, are not direct product sales. The performance agency using the language of benefits in conjunction with SEO optimization provides your potential clients with the most important information about the benefits of having a specific product or service. In this way, it is shown and illustrated that your offer has a direct impact on the improvement of their welfare and contributes to solving at least some of the problems.

Correct optimization of the website in terms of SEO and the use of the language of benefits skillfully contribute to the increase of audience engagement on your website.

Activities in cooperation with content marketing

Performance marketing is based on communication that aims to encourage recipients to become more involved in the published content. That is why the agency that deals with it works closely with content marketing.

It does not differ much in terms of its assumptions from performance marketing. It is also based on the idea of communicating with recipients, not selling products or services. However, in this case, free content is provided that is educational and solves customer problems.

A performance marketing agency may work in cooperation with content specialists or employ such specialists in your company. Then it is another scope of tasks that a specific brand can take care of without losing the commitment of its customers.

Email Marketing

Through e-mail marketing, you can reach your recipients who:

• they left the products in the basket,
• are thinking about buying.
• while doing research, they found your website.

The performance marketing agency directs its activities towards the recipients of e-mail messages. In this way, it wants to evoke specific reactions and persuade to actions that are to engage recipients in the brand's activities.

UX optimization of your website

UX, or User Experience, is a collection of experiences that await the user on your website. These include smooth transitions between subsequent shopping steps or an intuitive menu that allows you to quickly find information.

UX is not directly within the scope of the performance agency's activities. It is not a marketing activity intended to improve audience engagement on your website.

However, close cooperation between UX specialists and a performance agency is extremely beneficial for the clients of such a company. Thanks to the fact that your website will be optimized for User Experience, your customers are more likely to finalize transactions on the website. In addition, they will stay on it longer by browsing through additional offers.

Therefore, UX is not included in the standard tasks of a performance agency. However, it is worth paying special attention to companies that offer such services within the scope of their activities.

Social media Ads

Social media is currently one of the best, fastest and most effective way of communicating with customers and recipients of your brand's content.

Social Media Ads are paid ads placed on Instagram, Facebook or TikToku that indicate that it is a sponsored post.

The performance agency's task is to create advertising in social media in such a way that it is engaging and educational. It is not only meant to be eye-catching, but also to give some value to its recipients.

Nowadays, internet users are becoming more and more aware. They are able to notice which content is directed solely towards sales, and which has a different purpose as well.

Brands that focus on conscious, interesting and valuable content, shown in advertisements in social media, are much more popular and trusted by recipients.

Why is it worth cooperating with a performance marketing agency?

The tasks that are set for a performance marketing agency clearly define the benefits of cooperation with such a group of specialists.

We will be happy to present to you all the benefits of establishing cooperation with a performance agency that will directly affect your sales.

Increase in brand popularity

If the ads in which your brand appears are properly targeted and interesting, it will contribute to increasing the popularity of your company on the web.

Users willingly share content that surprised them or persuaded them to interact with the creator. This is how network engagement is built. If the advertisements created by the performance agency attract their attention, they will disclose this information further.

If your brand becomes more and more popular, you can expect real benefits resulting from the increase in the number of your recipients and, consequently, customers.

The brand's popularity on the web is also a reward in itself.

More sales of products and services

If your online store is advertised on portals dealing with online sales, the traffic in it will increase. This, in turn, will increase interest in your products and services.

If properly selected and localized ads are skillfully combined with SEO optimization and descriptions rich in language of benefits, you can be sure of your success. A suitable description means that the customer will receive detailed information about the product and will know what to expect from it.

The actions of the performance agency will translate directly into increasing sales in your online store.

Low cost of marketing activities

The vast majority of portals on which performance agencies operate settle on the principles of PPC - Pay Per Click. This means that you do not pay for the number of ad impressions, but for the number of visits to the website.

This way, you can save a considerable amount of money on impressions-dependent ads. If the customer is led to your website and follows the link, then a fee is charged.

Thanks to the low marketing costs associated with the operation of a performance agency, you have a chance to get a significant return on all the money you have invested in company development through high-quality marketing.

High flexibility of marketing activities

Marketing activities that are based on building community involvement in the development of the enterprise require considerable flexibility in the approach to tasks.

The performance agency guarantees you the possibility of quick changes and continuous optimization of the campaign. These are most often activities that can be modified while the ads are displayed.

This way, you don't have to worry about non-profit advertising still showing on the page. If it turns out that it has not been optimized in the best possible way, it is possible to quickly change it and better adapt it to the target group.

In the initial stages of cooperation with a performance agency, it is possible that the advertisements will be improved many times over the course of one month or even a week. This is normal and classic behavior. In this way, the people who haggle your ads try to reach the best audience possible. One that is tailored in terms of products and services to those offered by the brand.

Effects that are visible quickly

Due to the fact that the actions taken by the performance agency during cooperation with you are based on increasing the engagement of the recipients, the effects of its operation can be observed even after a few days.

Well-positioned ads that do not sell in an intrusive way, and are aimed at solving the recipients' problems, are the hallmark of performance marketing.

Due to the fact that they increase engagement, such content is more willingly passed on by recipients. If your ad is linked by subsequent users, it will reach a much wider audience. This way, you can gain customers who were not originally in the target group of your marketing.

All the effects that you want to achieve thanks to cooperation with a performance agency are possible to achieve in a very short time. However, it is worth applying a few rules of cooperation that will allow you to achieve the desired results.

Performance agency - principles of cooperation

Each performance marketing agency has strictly defined rules of cooperation that should be followed. Due to the fact that at the beginning, each party clearly defines its expectations regarding the cooperation, it is possible to avoid misunderstandings during its duration.

Professional contact

Professional contact with each party is the basis for appropriate and effective cooperation. This means mutual respect and quick answers to the questions asked.

This rule applies to both the entrepreneur and the performance agency. It is up to you as a client to provide all relevant information that is necessary for the correct execution of the order at the highest possible level.

In turn, the performance agency is responsible for answering all your questions and dispelling doubts related to marketing campaigns.

At the beginning of cooperation, it is worth jointly setting a time frame in which quick and trouble-free contact will be possible. Also, remember to leave and receive contact in the event of emergencies that require quick intervention.

Correct research

Research is a task for a performance agency. It aims to define your competitors' marketing strategies and a communication plan with your audience.

Based on the research done, a marketing plan is established, which involves several to several stages. Each of them is divided into projects and tasks. These, in turn, are assigned to specific people on the team.

It is important to know the exact terms and conditions of cooperation when determining the terms and conditions of cooperation Marketing plan and be able to ask related questions. This way you can see which performance agency is the most suitable for your goals.

Brief as much of the success

Each performance agency requires the client to fill out a brief, which is available in the form of a questionnaire. It contains all the most important information about the client, his marketing goals, and the company's assumptions.

A correctly completed brief is to facilitate and enable the performance of the task by specialists from the performance agency. If you put enough energy into it, you can count on the full adjustment of the marketing strategy to your needs.

Brief is a significant part of the success of a marketing campaign. If the client clearly defines what he expects from the ad results, it is possible to precisely match them with those expectations. If you have the characteristics of the persona you created, you should also include it as an attachment to the brief.

Flexibility in selecting performance marketing activities

Performance marketing is based on activities aimed at increasing audience engagement in the content published in communication channels. This means that marketing campaigns can differ significantly depending on the stage of the enterprise.

It is also closely related to the brand's capabilities and currently promoted activities, products or services.

Therefore, it is necessary to clearly define the scope of flexibility of marketing activities depending on the company's situation at the beginning of cooperation with a performance agency. If it is high, it means that the agency deserves a lot of trust. In the case of little flexibility, it is worth considering the advantages and disadvantages of such solutions.

The answer to the development of the company

If your company is constantly developing, you need cooperation with agencies that are able to meet your requirements.

If you know that you currently need a much smaller range of services, but will gradually increase over time, it is essential to inform the performance agency of this before signing the final contract.

If you clearly define your expectations and requirements for cooperation, specialists will be able to help you better. That is why the talks that take place before signing the cooperation agreement are so important.

Does a performance agency talk about profit?

Looking at all the information about the performance agency, one gets the impression that it is based primarily on effective conversations with clients and their commitment. There is no question of profits here?

However, this is a false assumption. As in other forms of marketing communication, the profits from the sale of products and services are also decisive in this case.

However, what is important in cooperation with a performance agency is the way in which communication with your clients is conducted. If the strategy is based on non-intrusive advertisements to educate, the redirect element to your website also appears here.

Here, in turn, the client receives content that allows him to deal with problems and solve them in an appropriate manner. Thanks to the fact that you inspire customers' trust and attract them with your valuable advertisements, they will be more likely to buy products and services from you that you propose to them.

A performance marketing agency works on the basis of customers' trust in your brand. If it is high, your profits will also go up constantly.