Culinary photography is especially close to us. At Commplace, we are aware that only the right shot can convey the unique aroma of a dish and its unique taste. Crunchiness? Sweetness? Or a promise that the dish will melt in your mouth? All these effects allow us to reach the imagination of the audience. And it was this knowledge and experience that we could use during one of the last tasks - preparation of original recipes and implementation of a photo session for the Polska Press publishing house. The task was supported by the brand Dwór Korona Karkonoszy, and more precisely by its chefs, who created dedicated recipes.
About the brand Dwór Korona Karkonoszy
Dwór Korona Karkonoszy is located in a unique place on the map of Lower Silesia. Attractive location - in Sosnówka, a few kilometers from Jelenia Góra and Karpacz, and about 100 km from Wrocław is a definite advantage of this place. The Manor specializes in the organization of unforgettable weddings - since the beginning of the Manor's operation, nearly 750 such ceremonies have been organized.
Carries out successful integration events for companies, which is confirmed by the acquisition of over 4,500 written references. It is also a great accommodation base for people staying in the vicinity of Sosnówka (provides accommodation for 125 people). There is also a Stylish Conference Center in the Manor, and guests have at their disposal a charming garden with about 1000 species of plants. In addition - a treat for gourmets will be the fact that the local cooks offer as many as 350 dishes to choose from, and the Dwór has its own brand of craft beer, a brand of fine coffee, various, own types of craft oils and preserves.
At Commplace, we know how to take appetizing photos!
Challenges for Commplace
The basis of the activities was a carefully prepared session scenario. Our concept, however, had to be consistent with the publishing calendar and the vision of journalists. As a result of the action, we divided into two thematic groups: recipes for Christmas sweets and recipes for dry dishes. The recipes prepared by the chefs of the Korona Karkonoszy Manor include, among others recipes for Christmas gingerbread, chocolate cake with cranberries, patties in puff pastry and Krkonoše dumplings. The next stage was a photo session, the effects of which could be admired in all Polska Press printed dailies.
The scope of cooperation
One take. Lots of promises. We know how to reach the hearts and stomachs of recipients.
For the photo session, we have appointed a dedicated team of Commplace experts - copywriting department, press team and external experts - cooks from the Korona Karkonoszy Manor. As a result, we created a detailed action plan.
Commplace's tasks include:
Analysis of current trends in culinary photography
The aim of culinary photography is to create attractive shots of food products or ready meals. The photos that are created after the session are then used in: social media, advertisements, press, packaging, menus and cookbooks. An important element from which we start our activities is the analysis of current trends in culinary photography. It allows you to prepare interesting shots that will catch the attention of the audience. Importantly, however, keep in mind communication strategy brand and adapt it to selected trends. Thanks to this, the received photos will be consistent with the brand image.
Preparation of the photo session scenario
Preparation of the photo session scenario is a permanent element of the entire process. Organizing and managing a successful photo shoot is more complicated than you might think. To be successful, you need to take into account the specifics of the location, equip yourself with the right props, keep the pace of the session constant and take into account the needs of everyone involved. With all this, you should also remember the main purpose of the session - presenting the benefits of a product or dish.
Preparation of dedicated recipes
Preparation of dedicated recipes is a great way to stand out from the competition. Regardless of whether your brand offers food products or household appliances that make cooking easier. It is also a good idea to cooperate with a professional chef who, thanks to his image, will strengthen the message, positively influencing the reactions of recipients. Original recipes are also a smart way to strengthen ties with brand users who will become involved in its life by sending their own suggestions or photos of dishes made. Such commitment allows you to maintain a long-term relationship with the brand.
Implementation of the photo session
This is the culminating moment. The photo session should be carried out in accordance with the established scenario. Nothing can be accidental, each shot should have a purpose. You should also pay attention to details, because the watchful eye of the recipient will catch even the smallest mismatched element. Apart from a professional photographer specializing in culinary photography, a coordinator or a creative director should also watch over the successful implementation of the photo session.
Commplace recommended products and tools
The tools and products that we will use to achieve our goals include:
- Premieres of new products on the consumer market and HoReCa
- Preparation of original culinary concepts and recipes
- Professional culinary photography, culinary films, drawings and graphics
- Concepts of using chefs in brand promotion
- Cooperation with the best Chefs
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