Never before have we seen so much pressure to create an impeccable image. In today's world, it has become an obligation to strive to be well perceived by the environment. This is the only way to achieve competitive advantage and success. Today, personnel is of great importance branding – especially in the labor market. How to build a coherent business image?
What is personal branding?
Did you know even employers with 97% early on recruitment process check information about its candidates? And you are aware that more than 30% people are not employed in the company, only because of their profiles on social media? “When they see you, that's how they write you” - this seemingly simple statement in fact has great value. The image has a large impact on how the environment perceives us. It may facilitate or hinder our functioning on the labor market. But what actually makes up the image?
There is no one universal definition of an image. From all expert expressions, however, one can draw the main idea of the concept. The business image is a way of perceiving the people managing the company, all employees who represent the company externally, candidates for employees, freelancers and public figures.
The business image consists of such elements as:
- appearance,
- behavior and manners in specific situations, adherence to the rules of business etiquette,
- interpersonal skills,
- qualifications, professional skills and experience,
- achievements and successes,
- lifestyle, including the quality of relationships with others, ways of spending free time, interests.
Personal branding is a tool for building a good reputation in the professional environment and excellent support in developing business potential. The business image is part of the first impression. When properly built, it can inspire trust, indicate high competence, and emphasize credibility.
How to build a business image?
Building a personal brand is not one of the easiest tasks. It is a process that requires extensive knowledge, commitment and self-discipline.
First, define what you want to represent yourself. Show your strengths and those you need to work on. Use your strengths to strengthen your brand. Do you like writing Create a blog with substantive, valuable content. On the blog, you can present yourself as an expert in a given industry. This will certainly make it easier for you to get your dream job.
You can use the SWOT analysis to study your strengths and weaknesses.
Your business image matters.
We will take care of your personal branding.
Believe in yourself and be yourself
No matter what you post on your LinkedIn or Facebook profile, it won't be credible if you don't believe in yourself. Building a business image also means creating self-esteem. Knowing your worth, you will easily communicate your expertise to a wide audience, as well as be professional and authentic in what you do.
There are tons of profiles on LinkedIn with almost identical photos and descriptions. So why should a potential employer choose you when everyone looks like clones? Remember that individualism is what counts in building a business image. Avoid universal solutions and routine patterns. Be the best version of yourself.
Business image and dress code
The outfit has a huge impact on the business image. Appearance contains a kind of clue for other people - it informs about the approach to life, indicates social position and defines professionalism.
The clothing should be appropriate to the circumstances and the position held. The business dress code is simple cuts, moderation, excellent quality clothes and subdued colors. The complement is a delicate make-up for women and a smooth, shaved face and a neat hairstyle for men.
Women should choose classic-cut pants, jackets, modest skirts or dresses. At the same time, they should give up exposed shoulders, deep necklines, translucent fabrics or very tight cuts.
In the business wardrobe of an elegant man, first of all, a universal suit in black or navy blue color and an elegant, white shirt made of good quality fabric should not be missing. The business dress code also allows casual jackets and straight-cut trousers.
Your behavior expresses more than a thousand words
Correct body posture should complement your business image. Move upright, don't slouch and control your gestures. Be professional and courteous at all times. At the same time, act naturally.
Remember the consistency between what you show online and what you really are. Credibility is your personal brand's greatest asset.
Building a good business image increases your chances on the labor market. Strong personal brand this is your ticket to the big business world!