A person who wants to build a coherent personal brand should take care of their own professional image in business. What elements does it consist of? And why is it so important?
Professional image in business, or what?
Personal branding is an important business tool, intended not only for celebrities, athletes or people occupying high positions, but also for everyone who cares about their careers. It is a way to build a good reputation in the professional environment as well as effective support in developing business potential.
Do you need help in building a professional image?
Remember - when they see you, that's how they write you.
A professional image in business is an element of the first impression that often defines the general opinion of a given person. Therefore, it should, first of all:
- inspire confidence,
- indicate high competences,
- emphasize credibility and responsibility,
- stand out with aesthetics, consistency and professionalism.
What elements does the image in business consist of?
The old truth says, "when they see you, that's how they write you." It's hard to disagree with this claim. The first impression is of great importance - especially in professional relationships. Therefore, a person who wants to achieve the intended effect should take care of his presentation.
According to stylists, a professional image in business is:
- appropriate, simple clothing adapted to the circumstances and the position held,
- elegance, i.e. good-quality fabrics, tasteful, delicate decorations,
- subdued colors of clothes,
- discreet makeup for ladies, and a neat face and hairstyle for men.
In addition, how we are perceived also includes behavior and manners, character traits (i.e. kindness, courtesy or favor) and professionalism.
Why is it worth taking care of your own brand?
Business image is a showcase of your personal brand. By making a good first impression, you will increase the chances that people will want to cooperate with you or buy a product signed with your name. A professional image in business will give you self-confidence, increase self-esteem and strengthen faith in your abilities. By investing in your professional image, you are investing in your career.