Cost leadership - an opportunity for a competitive advantage
The goal of each enterprise is to achieve a competitive advantage that allows ...
Marketing strategy
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What is the environment of the downstream enterprise?
Many entrepreneurs make the big mistake of focusing solely on ...
Brand and company - basic differences
Running a business requires appropriate knowledge, preparation and commitment. Everyone...
The best way to communicate with the market, or what?
The activity of each company is based on efficient communication with ...
Customer segments
in e-commerce
E-commerce is growing at an amazing pace - and nothing ...
Decision-making problems in the enterprise
Decision making is an integral part of managing any organization and ...
Cost leadership strategy - advantages and disadvantages
The cost leadership strategy is one of the three concepts designed to ...
Product in marketing - a handful of valuable information
In order to operate effectively on the market and be successful, in ...
Neutral price strategy as compared to the others
A company that wants to be successful in the market thinks to think ...
How to define the target group?
Even the best advertisement will not bring any results if we wrongly define ...
Customer division - a guarantee of success in sales
It is impossible to be successful in sales by delivering one message ...
Marketing areas worth knowing
Marketing is an incredibly dynamic and broad business department. Divides ...
What does an interactive agency do?
When we talk about marketing agencies, we usually mean these ...
Porter's five forces model - is it still valid?
Porter's five forces model is one of the most popular methods ...
Does traditional marketing make sense in 2022?
Many experts believe that online forms of advertising bring ...
Examples of KPIs that are worth using
In the effective management of the enterprise, continuous monitoring ...
The elements of the marketing plan will help you succeed!
Developing an effective marketing strategy is a key activity among companies ...
Do you know the elements of a marketing strategy?
A marketing strategy is the basis for successfully conducting your marketing ...
Elements of strategic management of each company
Today's market is changing very fast due to ...
Premium client - everything you need to know about it
From the KPMG report “The Luxury Goods Market in Poland. Edition...
The stages of the company's development, i.e. consistently pursue the goal
Companies go through different phases of their lives. Each of ...
Marketing channels - what are the best for your business?
Marketing is an inseparable element of the functioning of every enterprise. It's a real ...
How to advertise a product?
Even the best product will not succeed on the market if ...
Enterprise life cycle - when is it worth introducing changes?
Everything that changes over time and develops has ...
