Influencer marketing agency: when it pays off and how to evaluate a collaboration
Influencer marketing isn’t a good idea for every company....
Social media agency: scope of services, indicators and 10 questions before the contract
A social media agency is not just about nice posts. Check it out,...
Lead generation B2B: channels, the cost of acquiring a lead and how to calculate it
The cost of acquiring a query is the sum of the channel costs divided by...
Marketing automation in B2B: where to start before choosing a tool
Before you buy an automation program, describe the sales process and...
Monte Carlo simulation in a crisis: range instead of a single number
The example is fictional, without a client and without names. All...
Map of stakeholders — how to create it step by step
The stakeholder map shows who influences the company's decisions and...
PR agency for the industry — what is the PR of a manufacturing company like
The PR of a manufacturing company differs from the PR of a service company:...
How to measure a brand's reputation: indicators, owners, and warning signs
How to measure a brand's reputation: indicators, company owners, and...
AI in crisis: model advice, the human in the loop, and implementation without revolution
AI w zarządzaniu kryzysowym: rada modeli, człowiek w pętli...
Progi alarmowe w monitoringu mediów: kiedy wzmianka wymaga reakcji
Progi alarmowe w monitoringu mediów: kiedy wzmianka wymaga reakcji,...
Odpowiedź na negatywną opinię w Google: struktura, przykład i proces w firmie
Odpowiedź na negatywną opinię w Google: sprawdzona struktura, przykład...
Crisis in social media: comment moderation, advertising and the team in the early days
Crisis in social media: roles in the team, moderation of comments,...
