Expansion into new markets - how to start and is it even worth it?
There are over 200 countries in the world. Why limit yourself ...
Marketing strategy
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What is an employer brand and why is it so important?
In Poland, the term "employer's brand" is relatively new. But...
Event agency - everything you need to know about it
How to plan an unforgettable and fully professional ...
The essence of marketing in IT
– what works?
The IT industry is one of the fastest growing segments...
Is the company's strategic plan really a long-term tactic?
Everyone dreams of being able to predict the future. People who in ...
Company image management - key areas
Corporate image management reflects an organization's commitment to ...
Sustainable development of the company - what exactly is it?
You probably noticed that on corporate websites more and more often ...
How to define the target market?
The target market defines the entire business of the company. Its characteristics are ...
Cost leadership - an opportunity for a competitive advantage
The goal of each enterprise is to achieve a competitive advantage that allows ...
What is the environment of the downstream enterprise?
Many entrepreneurs make the big mistake of focusing solely on ...
Sales Promotion Tools - Which Work?
Sales promotion is a valuable instrument of marketing communication. Skillfully used ...
Brand and company - basic differences
Running a business requires appropriate knowledge, preparation and commitment. Everyone...
The best way to communicate with the market, or what?
The activity of each company is based on efficient communication with ...
Company slogan - powerful value in a few words
You only have a few seconds to interest a potential ...
Customer segments
in e-commerce
E-commerce is growing at an amazing pace - and nothing ...
Decision-making problems in the enterprise
Decision making is an integral part of managing any organization and ...
Cost leadership strategy - advantages and disadvantages
The cost leadership strategy is one of the three concepts designed to ...
Product in marketing - a handful of valuable information
In order to operate effectively on the market and be successful, in ...
Neutral price strategy as compared to the others
A company that wants to be successful in the market thinks to think ...
How to define the target group?
Even the best advertisement will not bring any results if we wrongly define ...
Customer division - a guarantee of success in sales
It is impossible to be successful in sales by delivering one message ...
Marketing areas worth knowing
Marketing is an incredibly dynamic and broad business department. Divides ...
What does an interactive agency do?
When we talk about marketing agencies, we usually mean these ...
Agency 360about - everything you need to know about her
When creating and managing your brand, it is extremely important ...
