Jak przygotować prezesa do wywiadu z dziennikarzem: cel, przekazy i trudne pytania
Cztery kroki przygotowania prezesa do wywiadu: cel rozmowy, trzy...
Czy PR się opłaca? Jak policzyć zwrot z PR i odpowiedzieć zarządowi
Zwrot z PR rzadko da się ująć jedną liczbą....
Kokpit decyzyjny dla zarządu: co to jest i czy warto go mieć?
Kokpit decyzyjny pokazuje zarządowi nie tylko wykresy, ale też...
AI and copyright: European Commission collects comments until November 3, 2026
The European Commission is collecting comments until November 3, 2026:...
AI content and Google: from October 1st, facts must be verified manually
Starting October 1, 2026, Google will directly require manual verification...
An AI agent in a crisis team without a human is a risk, not a saving
The AI agent speeds up the work of the crisis team, but the decisions and...
The PR report from AI, which values publications in PLN, is an old mistake in a new package
Many PR reports on AI end with an advertising equivalent....
A message written by AI and sent without verification is the biggest risk in PR
AI writes messages quickly and smoothly, but the responsibility for...
How to measure employer branding: 12 indicators and a simple dashboard
Employer branding can be measured without complicated tools. We show...
How much does a company’s rebranding cost: what determines the price and what is included in the scope
The cost of rebranding depends on the scope, number of channels and...
The personal brand of the CEO: PR expertise in 90 days
The president, who speaks candidly about his industry, cuts the way...
PR in the IT and technology industry: a communication model for B2B companies
Technology companies sell the trust in things that the customer does not...
