A marketing ploy - a good practice with a bad reputation
Every day we hear "this is just a marketing gimmick, don't let ...
Marketing strategy
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Ambush marketing - what is it about?
Ambush marketing associates most entrepreneurs with unfair competition. This...
Subvertising a new trend in marketing?
Subvertising is a term described in the Polish Internet mainly on websites dealing with ...
Development strategy - the key to the company's success?
Development strategy redundant? Anyone who thinks so can ...
Why does building brand awareness matter?
Today, more and more often your customers have already satisfied the most important ...
What are the types of product placement?
Even in the 1980s, this concept was actually ...
Can business scalability be planned?
Business scalability is a fashionable concept in the marketing world. For...
Which business model fits your company?
Many dream of creating a new business model that will revolutionize the world by ...
Quantitative and qualitative research - evolution over the course of a century
2020 marks the 100th anniversary of modern marketing research. Developed in ...
Introducing the product to the market - what is worth knowing?
Bringing your product to market should be part of a broader concept ...
Selection of employees in line with the company's goals
Employee selection takes place wherever there are ...
Gamification in recruitment will tell you the truth? (as opposed to CV)
According to one report cited by Forbes, the global market ...
Individual development plan: it is worth supporting the employee's development
To keep up with today's dynamic corporate world, an employee must ...
Portfolio analysis
If you are serious about growing your business, you start over time ...
Strategic benchmarking - when will it be useful?
If you are serious about growing your business or after ...
Is the expansion strategy for everyone?
The market expansion strategy is not reserved for giants at all ....
The sieve model - risky or worth considering?
The sieve model is a strategy for hiring employees and a way to ...
Porter's five forces analysis - how to apply it?
Porter's five forces analysis has been going on for over 40 years ...
Strategic alliance as a quick advantage over the competition
The strategic alliance gives you access to new markets and immediate ...
Internal benchmarking, or how to learn from ... yourself
Everything is changing at an ever faster pace - technology, ...
Is Lateral Marketing What You Need?
In the world of commerce, declarations are popular that everything is already ...
The psychology of advertising - how to apply it successfully?
The psychology of advertising allows you to plan the colors of packaging and the entire marketing ...
Seasonality of sales - support or an obstacle in running a business?
Seasonality of sales has always existed. Today, however, companies must demonstrate ...
Micromarketing - reaching the customer at a low cost
The Internet allows you to analyze data more effectively than ever before. This...
