Information noise - examples that give food for thought
Every minute over 270,000 people come to Twitter. Twitts. Every year, the amount of ...
Marketing strategy
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Marketing innovation - it happens more than you think
Only the greatest can reach for marketing innovations? Contrary to appearances...
CSI indicator: stages, techniques, statistics
In the sales industry, the topic of customer satisfaction research is discussed ...
Narrative marketing, or how to sell a good story
In the flood of information, customers are often deaf to specific ...
Aromamarketing, or what does sales smell like?
Good marketing should affect all your senses. Just as...
Agile marketing - a strong trend for the coming years
What is agile marketing? It turns out that this ...
Contextual Marketing: A Force That Cannot Be Stopped
Contextual Marketing can only be treated as one of the tools ...
Performance Marketing - You Only Pay for Effects!
CPM, CPS, CPL, CPA - behind these abbreviations they hide ...
Skimming strategy, i.e. collecting cream. What is this?
The most common objection to marketers is that they are selling the goods cheaply, ...
What is custom publishing?
Custom publishing is becoming more and more popular in Polish ...
Elements of the advertising message - everyone matters
Advertising surrounds us every day. The multitude of messages allows ...
A marketing ploy - a good practice with a bad reputation
Every day we hear "this is just a marketing gimmick, don't let ...
Ambush marketing - what is it about?
Ambush marketing associates most entrepreneurs with unfair competition. This...
Subvertising a new trend in marketing?
Subvertising is a term described in the Polish Internet mainly on websites dealing with ...
Development strategy - the key to the company's success?
Development strategy redundant? Anyone who thinks so can ...
Why does building brand awareness matter?
Today, more and more often your customers have already satisfied the most important ...
What are the types of product placement?
Even in the 1980s, this concept was actually ...
Can business scalability be planned?
Business scalability is a fashionable concept in the marketing world. For...
Which business model fits your company?
Many dream of creating a new business model that will revolutionize the world by ...
Quantitative and qualitative research - evolution over the course of a century
2020 marks the 100th anniversary of modern marketing research. Developed in ...
Introducing the product to the market - what is worth knowing?
Bringing your product to market should be part of a broader concept ...
Selection of employees in line with the company's goals
Employee selection takes place wherever there are ...
Gamification in recruitment will tell you the truth? (as opposed to CV)
According to one report cited by Forbes, the global market ...
Individual development plan: it is worth supporting the employee's development
To keep up with today's dynamic corporate world, an employee must ...
