Design brief
What is a project brief? This question is often asked ...
Marketing strategy
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Brand archetypes - how to use them in sales?
What do archetypes have to do with a brand? Fictional characters known to us ...
What content marketing strategy is effective?
An effective content marketing strategy is today the basis for building a positive ...
How are errors in marketing communication formed?
Whatever business you run, good PR is essential for development ...
What is influencer marketing?
If you want to reach with your product or services to ...
Differentiation strategy - what awaits us in the future?
A differentiation strategy is the most effective tool that a brand can use ...
Direct and indirect competition - how do they differ?
Direct and indirect competition have a strong influence on the chances ...
Marketing goals determined by the SMART method
Marketing goals is a term that will surely fall if ...
Territorial marketing for a commune, region, city
Territorial marketing is the marketing of places: cities, villages and ...
PESTEL analysis in the service of marketing
PESTEL analysis allows you to understand the changes and thus adjust ...
A differentiation strategy that captivates the crowds
The differentiation strategy can sound complicated. In practice it is easier ...
Niche marketing - a strategy for the chosen ones?
Niche marketing is like catching a fish. Angler exactly ...
Customization, is there a customer who doesn't love it?
Customization is a response to a world where everyone wants ...
Can competing strategies be universal?
Competitive strategies are based on the company's long-term action plan ...
Product USP, or how to make yourself stand out
The USP of a product is not necessary in just one case ....
Etisoft brand rebranding: new logo
Etisoft's rebranding is a complex project that included a number of ...
GRP indicator - intensive advertising campaign
The GRP indicator reflects the intensity of the advertising campaign and is recognized ...
CTA button - so good you just want to click
The CTA button works like a magic button to make things ...
KPI and marketing activities
The KPI is one of the key performance indicators. It is ...
Marketing instruments - the power of synergy
Marketing instruments are tools used not only in the process of ...
Ambient advertising, or how to engage your audience today
Ambient advertising is a promotional tool that focuses on an informal message. Willing to ...
Price positioning - how to build it?
Price positioning is one of the elements of brand positioning. On...
ATL marketing, which is exactly what?
ATL marketing and BTL marketing are two marketing strategies ...
Marketing concepts yesterday and today
Marketing concepts have evolved with the development of the market. Initially, the role of ...
