Image in social media - create a unique one!
We build the company's image in the hearts and minds of other people ...
Marketing strategy
The image of the company - what is it and how to build it?
The slogan "image of the company" raises a huge number of ideas ...
Creating a brand image - why is it crucial?
Not every industry is the same, and what a ...
Building a personal brand on the example of athletes
Sport is increasingly subject to the rules of marketing. Increasingly ...
Brand identity – how to build it?
A positive brand identity is key. Unique brand identity and...
Pozycjonowanie firmy w 2025 – kluczowe trendy i wskazówki
Pozycjonowanie firmy, rozumiane jako budowanie jej rozpoznawalności, reputacji i...
Social Marketing: How To Encourage Change?
Social marketing promotes social causes or the common good. Mentioned...
Planowanie kampanii reklamowej w internecie
New technologies and the Internet give entrepreneurs unlimited possibilities in ...
Sales Promotion Tools - Which Work?
Sales promotion is a valuable instrument of marketing communication. Skillfully used ...
Sales planning
step by step
Sale is a very important element of the activity of any company. Without...
“Push” and “pull” promotion strategies – how to use them?
Promotion strategies are a set of marketing tools aimed at positioning ...
Metody rozwiązywania problemów w organizacji – co się sprawdza?
For an inexperienced boss, any short circuit may be a reason for ...
Where to advertise a company to get customers?
Business owners often report to marketing agencies when ...
Brand experience: what can a company do?
Brand experience includes all thoughts, impressions, perceptions and feelings that ...
Benchmarking a rozwój biznesu
Czy zastanawiałeś się kiedykolwiek, jak twoja firma wypada na...
Agencja marketingowa Niemcy – wsparcie z Polski dla e-commerce
W dzisiejszych czasach, gdy rynek e-commerce rośnie w zawrotnym...
Expansion into new markets - how to start and is it even worth it?
There are over 200 countries in the world. Why limit yourself ...
Marketing planning in the company - tools and benefits
Did you know that marketers who act according to plan have a ...
When is marketing outsourcing the best solution?
Marketing outsourcing is becoming more and more popular. Some companies ...
Content marketing agency - the first step to effective brand communication
With the development of consumer awareness, so are their requirements, ...
Competition analysis - why does your company need it?
Competition analysis is one of the key issues. Why is it worth...
What is strategic consulting?
The business idea itself is not enough. Crucial meaning...
Brand design - how to distinguish a new brand?
Designing a brand and keeping it on the market is a challenge ...
Umbrella brand or parent company?
The umbrella brand as a concept sometimes confuses the marketers themselves. It's worth ...
Business development is not easy. A good business idea is just the beginning. Then you need to discover a profitable niche. Define your target audience and have something of value to sell to them. Whether it's products or services, it's getting harder and harder to communicate about them.
This is why every business needs an appropriate marketing strategy. One that drives the company's development. Without it, making a profit and staying afloat is practically impossible.
How to reach the right audience with your message and do it effectively? How to increase visibility and sales with a low conversion cost? Today, with so many companies vying for audience attention through all kinds of channels, a marketing strategy is like a compass that points in the right direction in rough seas.
The truth is, what got the company to where it is in business today is unlikely to take it to the next level. Most entrepreneurs are so busy working "in" their businesses that they are not "working on" their businesses. As a result of the day-to-day activities of the company, which include customer service, supply chain requirements, etc., the marketing strategy is often neglected.
Meanwhile a marketing strategy is like a journey with a map for a companywhich shows which way to go to implement well-planned projects. Sets measurable, clearly defined goals. See what such a journey can look like. And how it can be supported by the actions it takes PR agency.