Session on the occasion of the Cupcake Day for the Korona Karkonoszy Manor

Cupcake Day is another culinary celebration worth celebrating by preparing delicious pastries. On this occasion, the chefs from the Korona Karkonoszy Manor have created original recipes that can be used to celebrate this day. This is another photo session carried out for the purpose of brand promotion.

About the Korona Karkonoszy Manor

Dwór Korona Karkonoszy jest położony w unikatowym miejscu na mapie Dolnego Śląska. Atrakcyjna lokalizacja – w Sosnówce, kilka kilometrów od Jeleniej Góry i Karpacza, oraz około 100 km od Wrocławia to zdecydowana zaleta tego miejsca. Dwór specjalizuje się w organizacji niezapomnianych wesel – od początku funkcjonowania Dworu zrealizowano już blisko 750 takich uroczystości. Przeprowadza udane imprezy integracyjne dla firm, co potwierdza zdobycie ponad 4500 pisemnych referencji. Stanowi również świetną bazę noclegową dla osób przebywających w okolicach Sosnówki (zapewnia noclegi dla 125 osób).

There is also a Stylish Conference Center in the Manor, and guests have at their disposal a charming garden with about 1000 species of plants. Moreover, a treat for gourmets will be the fact that local chefs offer as many as 350 dishes to choose from. The manor has its own brand of craft beer, a brand of fine coffee, various, own types of craft oils and preserves.

Challenges

The main goal of the activities was to prepare the concept of a photo session referring to an unusual holiday - Cupcake Day. The first step was to prepare an action plan based on the current trends in the area of food marketing. We are aware that each prepared content should be properly optimized in terms of the expectations of the target group. We do not create art for the sake of art. That is why the cooperation with the chefs of the Korona Karkonoszy Manor turned out to be so important, who proposed unique recipes.

The scope of cooperation

To work with the client, we have appointed a dedicated team of internal experts - the PR department, photo session coordinator, photographer and chefs. As a result, we have created a detailed scope of our cooperation.

The tasks performed by Commplace include:

Analysis of current trends in culinary photography

Is our concept consistent with market expectations? It is worth asking yourself this question at the very beginning. The aim of culinary photography is to create attractive shots of food products or ready meals. We place great emphasis on attractiveness, because it will determine how the market and the audience will perceive the prepared content. The photos taken after the session are then used in: social media, advertisements, press, on packaging, in the menu or in cookbooks. That is why it is so important that each take attracts attention. It did not allow him to pass by indifferently. Scrolling farther without emotion.

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Preparation of dedicated recipes by Dwór Korona Karkonoszy

Proprietary recipes are the most important aspect in the marketing strategies of many brands. They allow you to stand out on the market and avoid duplication of stock photos, which are also used by, for example, competitors. Regardless of whether your brand offers food products or household appliances that make cooking easier. It is also a good idea to cooperate with a professional chef who, thanks to his image, will strengthen the message, positively influencing the reactions of recipients.

Original recipes are also a clever way to strengthen ties with brand users who will become involved in its life by sending their own suggestions or photos of dishes made. Effect? Maintaining a long-term relationship with a brand is much easier. And that's what you're all about.

Preparation of the photo session scenario

The scenario allows you to systematize the course of action and give the session an appropriate shape or pace. It is worth including such aspects as: the specificity of the location, props, the pace of the session, the number of shots. You should also take into account the needs of all involved people - chefs or food stylists.

Implementation of the photo session and post-production of photos

This is the last step that completes the preparations. The photo session should be carried out in accordance with the established scenario. Nothing can be accidental, each shot should have a purpose. On the other hand, professional post-production will ensure that from among hundreds of shots, the ones of the highest quality will be selected.