Development of a transport company - how to act to achieve success?

Transport is a rapidly growing business that is constantly gaining popularity in Poland. That Due to relatively low labor costs, Polish companies are able to offer much more competitive rates than Western companies. This competitiveness is the driving force for many entrepreneurs who decide to go in this direction. Starting a business is just the first step, because company development transportation requires time, work and knowledge. How to act to achieve success and create a thriving company?  

The development of a transport company requires an action plan 

It is no secret to anyone that the development of any company requires the preparation of a meticulous action plan. Of course, you can go with the flow and develop without setting goals or priorities, but this method rarely works, and it is harder to act consistently. It is important that indirect competition and direct on the market is huge, so without a good plan, based on the analysis of the competition, it will be difficult to break through. The greater the knowledge of customer needs, the greater the chance of acquiring them.  

When creating a development plan for a transport company, you have to bear in mind that it will mostly provide B2B services. It is a completely different group of customers than B2C, so the actions taken should be directed at business customer acquisition. The scope of activities is also a very important issue. A transport company can operate locally, throughout Poland and on the foreign market. It often happens that an entrepreneur starts with local deliveries, and over time moves his services also to other countries. Nothing prevents you from providing your services in a small area within several cities or provinces, but in the context of possible development, it is also worth considering the option of entering the foreign market in order to attract new customers. 

Development of a transport company and the transport of specific goods 

In the current market, the vast majority of transport companies specialize in the transport of specific products. It could be: 

• food, 
• granular materials,  
• Animals, 
• dangerous materials, 
• bulky goods,  
• works of art and antiques.  

Specializations are the result of high customer requirements, and some of the goods must be transported in properly prepared cars and trucks. In the initial phase of the company's operation, entrepreneurs focus on specializing in the transport of one type of product, however, you can develop a transport company in two ways: by investing in the possibility of transporting other goods or by staying with the original goods, but increasing the vehicle fleet. 

Marketing and the development of a transport company 

Today, every entrepreneur has to invest in marketing. Companies acquire the vast majority of customers online, and transport is no exception. B2B Marketing helps to gain business customers, create a strong and prospering brand, as well as build trust and loyalty with current contractors. A marketing strategy that takes into account the current market needs is important in the development of a transport company. Properly carried out activities are the key to success, so if you do not have the knowledge, it is better to hire specialists who will help you define your marketing goals, analyze the challenges you will have to face in the transport industry and examine your customers' needs. Efficient marketing can bring very good results in a relatively short time.  

Online promotion plays an equally important role. Customers need to be able to find your business, view your services and pricing. One of the most elementary forms of presenting the services provided is your own website. A transport company and in this respect is no exception, therefore creating websites should be a priority on the list of things to develop. The website is like a showcase of the company. If it is illegible and the most important information about services does not appear, it will be difficult to establish cooperation. 

The basis is a well-tailored home page, a tab with the presentation of services and a tab about the company. It is good to take care of the appropriate structure, text and graphic layer - all these factors affect the positioning of the website in the network and its place in the search results. A website created by a group of specialists (positioner, copywriter and graphic designer) has a chance to be in the TOP 10 of Google, which means that it generates a dozen or so times more traffic than websites in further positions.  

Possibilities of promoting a transport company on the web 

Presentation of your services to the widest group of customers almost always takes place on the Internet. Relatively often you can come across guides on store positioning, it is harder to find tips for service companies, therefore how to advertise a company on the internet? Online promotion methods can be various. Much depends on the target audience and the company's budget, but among the absolute basics there are several activities that will help you attract customers. without it, the development of a transport company will be practically impossible.

Positioning for specific regions 

Each transport company operates in a specific area. They can be selected cities, voivodships or countries. For each of the supported regions, you can create separate landing pages that will facilitate positioning. Each page must also contain a unique text containing specific keywords and a concise description of the service.  

Google My Business listing 

Each of us has come to this place more than once, although maybe not all of us know its name. The Google My Business card is a must for every entrepreneur - regardless of the industry. The business card must contain all the basic information: 

• company address,  
• Phone number, 
• website address, 
• a brief description of the activity.  

This is a great way to find customers who would like to use the services. Thanks to it, you can get a high position on maps and in local search results. This is important because the development of a transport company may be associated with expansion into other areas covered by the services.

Price list 

One of the most visited tabs on your website will be the price list. If you don't find the website, many customers will bounce off the proverbial wall. And it is not enough to inform you that you need to contact us by phone for details. People are lazy and it is easier to compare individual offers when all the information you need is on the page. A customer who will not be able to verify prices immediately will most likely decide to use the services of a competitor who will clearly present them. 

An image of an expert, tips and space for additional content 

The website of a transport company will be static, i.e. only once supplemented with the most important content, and search engines even love websites where new texts are constantly appearing. It is a good practice to run a corporate blog that allows you to build an image of an expert on the web, and at the same time is a great place for advice that your potential customers may be looking for. In certain cases, the FAQ section also works well, i.e. short questions and answers to frequently asked questions.  

Opinions and comments, presence in social media and Google AdWords 

As a supplement to all the above marketing activities, you can consider running profiles in social media, investing in Google AdWords or ensuring positive opinions and comments issued about the company.  

Act on many levels at the same time 

The development of a transport company requires specific actions. The promotion of a transport company on the Internet should take place on several levels at the same time. A good website is not enough, just like it is difficult to get new customers when the company has only a business card. What's more, it's not enough to simply act - you also need to do it with the right knowledge. The website will not be included in the search results if the right keyword phrases do not appear on it. Knowledge in the field of positioning, creating websites and UX is very extensive. If you don't want to waste time learning, the best solution is to hire specialists who will guide you marketing activities efficiently and effectively. In return, you will have time to develop your business.