We've heard a lot about the onboarding process lately - mostly in the context of newly hired employees. What is client onboarding? And how to implement it?
Client onboarding - what is it?
Generally speaking, "onboarding" is "introduction". The word comes from the English language, and its etymology indicates a combination of the words "on board", which literally translate to "on board". How does this relate to business and customers?
Customer onboarding is a process during which a potential customer gets to know the products or services offered by a given company. In other words - it is welcoming the consumer "on board" of the company, presenting the offer and what distinguishes the company from the competition. It is a kind of encouraging the user to join the group of regular customers.
Customer onboarding includes Welcome messages with useful information about the purchased goods (i.e. storage conditions, user manual), regarding subsequent purchases or the company's loyalty program.
The first moments of the client with the company translate into your success
Use our knowledge and implement actions that will turn a new customer into a permanent one!
How implement it?
Onboarding is a good solution for online stores as well as any service and other companies. The process can be used by any company that collects the e-mail addresses or phone numbers of visitors to its website.
In order to successfully implement onboarding, first of all, you need to carefully analyze target group, in order to obtain information about who the recipients of the brand are, what is important to them, what they need.
A detailed analysis of the offered products or services and the identification of valuable features that distinguish them from the products / services of the competition are also of great importance.
The next step is to specify the goal that the company wants to achieve thanks to the client's onborading. Based on the goal and information obtained from previous analyzes, the entire process is prepared. This includes selecting tools, creating graphics and content, and setting success metrics.
A simple tool is enough to conduct client onboarding internet marketing (e.g. e-mail marketing) that offer autoresponder functionality (automatic message cycles). The process can be extended through the use of marketing automation (user actions in the network will trigger a specific action. The system will automatically send him a specific message or activate an advertisement in social media).
Is customer onboarding profitable? Without a doubt! Skilfully conducted customer onboarding is an opportunity to generate more profits, build a strong, committed community around the brand and create a positive image of it.
