Culinary photo session for MSM Mońki

We have been cooperating with the MSM Mońki brand for over 10 years. During this period, one of the fixed points of our activities is the implementation of photo sessions. Culinary photography is an important element of the strategy of the Dairy Cooperative. Many years of experience and gaining knowledge allow us to obtain attractive shots each time. Both Mońki's MSM products and dishes, which are an important ingredient. Here are what activities a professional culinary photo session required.

About the MSM Mońki brand

The Moniecka Dairy Cooperative in Mońki is one of the most modern dairy plants in Poland. It was established on May 1, 1972 as a result of the merger of the District Dairy Cooperative in Dolistów and the District Dairy Cooperative in Krypno. MSM Mońki specializes in the production of Dutch and Swiss ripening cheeses, extra butter and powdered products: powdered whey and periodically skimmed milk powder.

Brand representatives emphasize that their mission is to ensure that the connoisseur can, with the first bite, spot the subtle differences between different types of cheese. Each recipe, thanks to the refinement and precision, can meet the expectations of the most demanding consumers. For those who are looking for original, intense flavors that stand out against the background of products without a hint of uniqueness. At the same time, at every step in communication, a strong attachment to the tradition and origin of the brand is noticed, which is expressed, among others, by through the catchy claim: "Tradition of taste from the Biebrza valley".

Do you want the photos to reflect the real value of your products?

We only provide such effects.

Challenges for Commplace

The agency was responsible for preparing the concept of a photo session related to a specific topic. This time it was a culinary photo session about Easter and spring dishes. The organization of the session was combined with the preparation of dedicated recipes using MSM Mońki products - in this regard, we were supported by professional cooks from Dwór Korona Karkonoszy, which is our center gastronomic and event. Each shot has been carefully described and adjusted to a specific recipe, so that it reflects the qualities of the dish in the best possible way. The prepared provisions include, among others recipes garlic soup with Edam cheese, tortilla with Aldamer cheese, ham, ruccola and egg as well as pouches of puff pastry with fried egg and Gouda cheese.

The scope of cooperation

To work with MSM Mońki, we have appointed a dedicated team of internal experts - the PR department, photo session coordinator, photographer and chefs. As a result, we have created a detailed scope of our cooperation.

The activities carried out by Commplace as part of the culinary photo session task include:

Preparation of the photo session scenario

The photo session scenario should contain a detailed description of the shot. Each photo must correspond to the brand image, while at the same time implementing the keynote of the entire session. The scenario should also take into account the number of shots, people involved in the session and the time of taking the shots.

Analysis of current trends in culinary photography

Culinary photography is a type of commercial photography, the effects of which, i.e. photos, are then used in advertising, press, packaging, menus and cookbooks. The analysis of current trends in culinary photography will allow you to prepare interesting shots that will attract the attention of potential customers. However, you should remember about the brand's communication strategy and adapt it to selected trends.

Preparation of dedicated recipes by Dwór Korona Karkonoszy

Proprietary recipes are a great way to stand out from the competition. Involvement in the project of a professional chef who, thanks to his image, will strengthen the message, will have a positive impact on the effects of the entire session. Dedicated recipes are also a great way to strengthen ties with brand users. Properly encouraged, they will send photos of their own dishes, creating a strong community around the brand.

Implementation of the photo session

The implementation of the photo session is a milestone. The session should follow a predetermined scenario. You should pay attention to details, because the watchful eye of the recipient will catch even the smallest detail that does not match. During our sessions for MSM Mońki, apart from the photographer, there is also a coordinator and creative director on the set. Thanks to this, the entire project is carried out efficiently, and the effects are always at a high level.