Coronavirus slowed down the turnover of your stationary store? Or maybe you have been planning to start your online business a long time ago, but you are only at the beginning of your journey? The technical aspects are only one side of the coin. Internet marketing is also very important, without which it is difficult to stand out from the competition. Find out about effective ways to start promoting your business on the Internet.
The Internet offers great opportunities for people running a business - for example, a store or a service company. Virtually every industry can use the tools and strategies to promote products and services in the Internet space. Collectively it is called internet marketing. Some of them are universal, and some - dedicated to a specific type of activity. For example, an online store. However, it is worth knowing that there are many proven ways to how to start promoting a company on the Internet.
Content Marketing
Content marketing is one of the pillars of internet marketing. It consists in preparing and publishing marketing content that is also valuable for the recipients. Content marketing includes copywriting, i.e. writing marketing texts, as well as SEO texts, i.e. those whose main goal is to improve the position of subpages in the search engine, most often of course Google.
There are many proven ways to start promoting your business on the Internet
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But content marketing is not only a written word. Currently, it also includes, for example, corporate channels on YouTube, e-books offered to customers, newsletter content, as well as running your own corporate blog. A company blog is a great support for internet marketing. You can use it not only to position the website, but also to engage recipients and work on the image of an expert in your field.
Internet advertising
Internet advertising includes, among others, advertising banners, sponsored links in the Google search engine, video ads displayed, for example, in the break of videos played on YouTube and much, much more. What type of advertising is best for your business depends on the target audience and the type of services / products. For starters, it's best to invest in Google Ads ads - text and graphics. A newsletter through which you can get leads, i.e. contact potential customers, and provide recipients with up-to-date information about promotions or new products in the store also works well. If you want to know more, check out our post how to promote an online store.
social media
Nowadays, social media is practically essential to be able to start promoting the company on the Internet. This is of utmost importance if your target audience is very young people. You just have to "keep up" with what turns youths on. Therefore, create official profiles on websites such as Facebook, Instagram or YouTube. Adapt the language of communication to the audience. Leasing a fanpage by a professional person from social media, because it is very easy to get into an image crisis there, which may cause a real drop in sales.
You also need to understand that there is two-way communication in social media. You talk to your customers and they talk to you. They comment on your posts and videos on an ongoing basis, sometimes in an unflattering way, and you need to be prepared for it. So it is good to learn the basics of image crisis management. This is an important part online marketingwhich allows you to come out unscathed from such crisis situations.
Services with opinions
To start promoting the company on the Internet you need to learn online feedback management. A large number of positive opinions inspire confidence in a given company or store in potential customers. Currently, most of us check reviews about the company on the Internet before buying. Of course, you don't often have influence over what an unprayed or satisfied customer writes, but it has a lot different. First of all, you need to collect as many of these opinions as possible and make them as good as possible. So register your company in the Google Moja Firm tool, on the GoWork or Opineo portal. Automate your customer service and encourage them to leave feedback after a satisfactory purchase.
Plan your budget
In general, internet marketing is a fairly economical method of promoting your business, but that doesn't mean you don't have to invest in it at all. Due to the enormous competition on the Internet, especially for certain industries, you have to spend from several hundred to several thousand zlotys per month. The largest online stores offering hundreds of thousands of products have a marketing budget of up to one million zlotys.
How to start promoting your company on the Internet and not waste money unnecessarily? As PR agency we advise you to divide your budget into several areas. If you run an online store, you will have to spend more money on SEO-optimized product descriptions and additionally on promotion in tools such as Ceneo or Google Shopping. If you do not have the time or knowledge to do it all yourself, you can outsource promotional activities to a special offering agency b2b marketing. Usually, as part of the monthly subscription, the agency performs a number of activities for your company, which are then summarized in the form of a report.