Coronavirus slowed down the turnover of your stationary store? Or maybe you have been planning to start your online business a long time ago, but you are only at the beginning of your journey? The technical aspects are only one side of the coin. Internet marketing is also very important, without which it is difficult to stand out from the competition. Find out about effective ways to start promoting your business on the Internet.
The Internet offers great opportunities for people running a business - for example, a store or a service company. Virtually every industry can use the tools and strategies to promote products and services in the Internet space. Collectively it is called internet marketing. Some of them are universal, and some - dedicated to a specific type of activity. For example, an online store. However, it is worth knowing that there are many proven ways to how to start promoting a company on the Internet.
Content Marketing
Content marketing is one of the pillars of internet marketing. It consists in preparing and publishing marketing content that is also valuable for the recipients. Content marketing includes copywriting, i.e. writing marketing texts, as well as SEO texts, i.e. those whose main goal is to improve the position of subpages in the search engine, most often of course Google.
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But content marketing is not only a written word. Currently, it also includes, for example, corporate channels on YouTube, e-books offered to customers, newsletter content, as well as running your own corporate blog. A company blog is a great support for internet marketing. You can use it not only to position the website, but also to engage recipients and work on the image of an expert in your field.
Internet advertising
Internet advertising includes, among others, advertising banners, sponsored links in the Google search engine, video ads displayed e.g. during breaks of videos played on YouTube and much, much more. The type of advertising that will be best for your business depends on the target group and the type of services/products. At the beginning, it is best to invest in Google Ads ads - text and graphic. A newsletter also works well, through which you can acquire leads, i.e. contact with potential customers, and provide recipients with up-to-date information about promotions or new products in the store. If you want to know more, check out our post how to promote an online store.
social media
Nowadays, social media is practically essential to be able to start promoting the company on the Internet. This is of utmost importance if your target audience is very young people. You just have to "keep up" with what turns youths on. Therefore, create official profiles on websites such as Facebook, Instagram or YouTube. Adapt the language of communication to the audience. Leasing a fanpage by a professional person from social media, because it is very easy to get into an image crisis there, which may cause a real drop in sales.
You also need to understand that there is two-way communication in social media. You talk to your customers and they talk to you. They comment on your posts and videos on an ongoing basis, sometimes in an unflattering way, and you need to be prepared for it. So it is good to learn the basics of image crisis management. This is an important part online marketingwhich allows you to come out unscathed from such crisis situations.
Services with opinions
To start promoting the company on the Internet you need to learn how to manage online reviews. A large number of positive opinions inspires potential customers to trust a given company or store. Nowadays, most of us check before buying company reviews online. Of course, you often have no influence on what a non-prayed or satisfied customer will write, but there is much more to it. First of all, you need to collect as many opinions as possible and make sure they are the best. So register your company in the Google My Business tool, on the GoWork or Opineo portal. Bet on the automation of customer service and encourage them to leave reviews after a satisfactory purchase.
Plan your budget
Generally Internet marketing is quite an economical method of promoting the company, but it does not mean that you do not need to invest in it at all. Due to the huge competition on the Internet, especially for some industries, you have to spend from several hundred to several thousand zlotys a month. The largest online stores offering hundreds of thousands of products have a marketing budget of up to a million zlotys.
How to start promoting your company on the Internet and not waste money unnecessarily? As PR agency we advise you to divide your budget into several areas. If you run an online store, you will have to spend more money on SEO-optimized product descriptions and additionally on promotion in tools such as Ceneo or Google Shopping. If you do not have the time or knowledge to do it all yourself, you can outsource promotional activities to a special offering agency b2b marketing. Usually, as part of the monthly subscription, the agency performs a number of activities for your company, which are then summarized in the form of a report.