Do you think that the mere opening of an offer message by a potential client or business partner is quite a success? Do you think that getting a reply to an e-mail with an offer is almost a miracle? Nothing could be more wrong! The secret lies in the proper preparation of such a message. How to write an email with an offer to interest the recipient and achieve the set goal?
Cold mailing - gray, sad reality
You contact a potential client / business partner by phone. After a short conversation, you hear "Please send me an offer by e-mail." So you send an offer message and wait. A day, two, three, a week ... Silence. If there was no answer, there is no answer.
Cold email, from the English so-called cold email is a form of contact with a potential customer. It is a special message addressed to a specific recipient with whom the sender had no contact by e-mail before. The purpose of cold mailing is to sell, maintain business relationships, get help in a matter or receive an answer on a specific topic. In other words, it is a message inviting the recipient to cooperate on certain terms.
We live in a time of tremendous information flow. People are inundated with dozens of messages containing offers, news and more. Many e-mails end up in spam automatically. As a result, it is getting harder and harder to effectively reach the recipient with your message. Whether cold mailing is not working as well as before? This timeless form communication with customers can still be effective. The main thing is to structure your offer messages the right way. How to write an email with an offer that the recipient will read and - most importantly - respond to it?
Entrust cold mailing into the hands of professionals.
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How to write an email with an offer - an attractive topic is essential
First there is the topic, then all the rest! Whether or not the recipient opens the message largely depends on the subject. The subject is the first thing the recipient sees, so it is a kind of email showcase, a preview of what's inside. Therefore, it must be encouraging, interesting, concise and to the point. It should refer to the message content in an unusual way. Use keywords in the title so that the recipient does not have to wonder what the e-mail is about and, if necessary, they can find it easily and quickly.
How not to create titles? Among the most common errors in advertising mailing we can change:
- no subject personalization, which results in the server marking the message as spam,
- generality and lack of specificity, eg "cooperation proposal", "cooperation inquiry", "commercial offer".
How to write an email with an offer - choose personalization of the message
Like the subject line, all e-mail should be as personalized as possible. The message should be adapted to the recipient's activity, position, achievements or other aspects important from the perspective of possible cooperation. It makes no sense to write about discounts for educational institutions if the recipient is engaged in commercial activities. Remember that the offer mail is not a mass message sent to random people. It is something prepared individually for one specific recipient. The content of the email should be as personal as possible. The better it is prepared, the greater the chance that the recipient will be interested in the cooperation proposal.
How to write an email with an offer - valuable advice
How to write an email with an offer? Simple, concise and to the point! The message should be short, clear and easy to understand. Try to avoid difficult, industry-specific vocabulary. Instead of open-ended questions, use simple closed-ended questions, such as "can I call you next week?".
In the body of the email:
- remind the phone call,
- refer to specific information obtained during the conversation - so that the recipient will quickly find out what the situation and conversation are about,
- propose a solution to the problem that was mentioned or present the benefits of possible cooperation,
- finally, call for action (e.g. ask for an answer).
Remember to use the appropriate phrases. If you are writing to someone you don't know personally, use formal language. However, in the case of casual contact with a friend, you can choose informal phrases.
Be sure to complete the presser foot. Place your personal data and your preferred form of contact there. You can diversify the content with graphics (e.g. logo or other an element of the company's visual identification).
Remember that the offer message should be correct in terms of language and style. Mistakes are a sign of a lack of professionalism, they cause disgust and do not encourage the recipient to contact him back. Therefore, check the message carefully before sending it. You can use free online tools for this, such as ortograf.pl or languagetool.org.
Don't be afraid to follow ups. If the recipient did not reply to the earlier message, you can send him another - reminder. Jason Zook, the founder of I Wear Your Skirt, emphasizes that he achieved over 75% sales thanks to the follow up method.
Cold mailing can be entrusted to professionals. At Commplace, we know how to write an email with an offer that will bring the expected results. contact us and develop your business today!
Cold mailing in a nutshell
What is cold mailing?
It is a message addressed to a specific recipient, with whom the sender usually had no previous e-mail contact. Cold mailing is designed to maintain sales, business relationships or invite to cooperation.
How to write an e-mail with an offer?
The email with the offer should be written simply, concisely and to the point. We use simple messages and closed questions. Email should be as personal as possible.
What must the title of the email contain?
First of all, the subject must be factually written and encourage people to open the message. It should contain keywords and refer to the content of the message in an unusual way.