Product photography is one of the most effective methods of presenting the advantages of a product. A potential client who browses information on the Internet needs several dozen seconds to decide whether he is interested in him or not. How does it do this? Based on the photos of the products he saw in it.
Professional photos have an impact on consumers' purchasing decisions. They also affect sales and conversion rates. They also contribute to building brand image And most importantly, they set it apart from the competition. That is why more and more companies are aware of the importance of professional product or culinary photography.
Ariete is a company that belongs to the Italian concern DeLonghi. It was established in 1964 in Florence, considered the cradle of creativity and brilliant and brilliant inventions. Since then, Ariete designers have been creating useful as well as aesthetically perfect home appliances in the heart of sunny Tuscany.
Currently, the brand has 57 unique patents, which, in line with the company's mission, are designed to make everyday life easier. In many European markets, Ariete is a leader in the segment of cleaning, steam ironing and coffee making equipment.
Ariete is famous for its brilliant designs, which are distinguished by advanced functionality, quality of workmanship, affordable price and design, which results in several exceptional and unique lines of devices.
Challenges for Commplace
The agency was responsible for creating the photo session scenario based on the current trends in the culinary and product photography market, and for the implementation of the photos. The shots are divided into two categories. The first was the culinary category. In this area, the work of Commplace was supported by our professional chefs from Dwór Korona Karkonoszy - Dwór Korona Karkonoszy is our center gastronomic and event in Sosnówka near Karpacz. The chefs have prepared original recipes that users can prepare using Ariete equipment. Household appliances used to clean the house were another category.
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The scope of cooperation
To work on the project, we have appointed a dedicated team of internal experts - the PR department, photo session coordinators, photographers and cooks. As a result, we have created a detailed scope of our cooperation.
The tasks performed by Commplace include:
Analysis of current trends in photography
At Commplace, we are aware that it is the photo of the product that can largely accelerate the customer's purchasing decision. That is why, before each session, we carefully analyze the latest trends so that the prepared materials are attractive to the potential recipient. At the same time, we also take into account the characteristics of the target group. The combination of these two variables allows you to achieve a unique effect.
Preparation of the photo session scenario
Many years of experience allow us to efficiently develop scenarios for photo sessions. Consider the advantages / disadvantages of the location, equip yourself with the right props, keep a steady pace and consider the needs of all experts involved. With all this, you should also remember the main goal of the session - presenting a product or recipe in accordance with the adopted brand communication strategy.
Preparation of original recipes
Brand-specific recipes are a great way to stand out from the competition. Regardless of whether the brand offers food products or household appliances that facilitate the preparation of dishes. Strengthening the activities is also the involvement of a professional chef who, with his knowledge and authority, will positively influence the reception of the activities.
Implementation of the photo session
The implementation of the photo session is the culminating moment. And although it is followed by post-production, this is the most important moment. The photo session should be carried out according to the previously agreed schedule. No action can be accidental. Each take should have a purpose. Product photography also requires paying attention to details. The watchful eye of customers will catch even the smallest element that does not match. When implementing a photo session, apart from the photographer, there should also be a coordinator or a creative director. Such cooperation will allow the task to be completed quickly and efficiently.
Commplace recommended products and tools
The tools and products that we will use to achieve our goals include:
- Preparation of original culinary concepts and recipes
- Professional culinary photography, culinary films, drawings and graphics
- Concepts of using chefs in brand promotion
Wondering why so many companies are successful with beautiful photos?
Check out our ideas for your brand and see for yourself.