Over the past twelve months, 257 million new users have appeared on the web. That means 257 million potential customers. The Internet has not only made new sales channels available to companies, but most of all it has enabled new forms of communication with potential customers. An effective sales strategy is currently based mainly on online marketing tools. Customers stopped creating small local markets. They began to be seen as a great global segment. The question is how to get to him?
In the past, only large corporations operated on the global market. Today, small companies located anywhere in the world are also competing for a global customer. With the help of tools online marketing - incl. positioning in search engines, Google Ads or content marketing - they are able to successfully compete with market giants. An effective sales strategy is based on a good idea, and not on activities involving large financial resources in a creation that will go unnoticed via the Internet.
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What should an effective sales strategy be built of?
– An effective sales strategy should assume meeting the most important needs of customers. Today we deal with prosumers on the market. They are active consumers. Those who, just before the purchase transaction, are dynamically looking for any information - about products, manufacturers, their competitors and alternative solutions available on the market. Prosumers interact with advertising messages and express their opinions aloud. They are actively involved in recommending or advising against the purchase of specific products and services. Thus, influencing the shaping of supply and demand. - explains Sebastian Kopiej from the Commplace agency.
Developing an effective sales strategy requires a disciplined implementation of several stages including: analysis of the current situation, identification of the needs and preferences of target groups, formulation of a strategic goal and area of activity. In the next step, it is necessary to plan the implementation of the goal into detailed sales and marketing activities.
Reach for more with online marketing
An effective sales strategy requires effective actions. Currently available online marketing tools have almost unlimited possibilities:
- advertising campaign in social media,
- campaign Google Ads,
- Marketing Conversion,
- mailing campaign / newsletter,
- creating corporate websites,
- creating and running a company blog,
- cooperation with bloggers.
These tools change almost every day. On the one hand, in response to the ever new needs of companies that use them. On the other hand, these changes are a response to dynamically changing consumer trends and the approach of the consumers who are the end users of all messages sent.
– The process of planning an effective sales strategy using online tools should start with determining the role that the Internet will play in relation to the development of the company and brand. - suggests an expert from Commplace. - The strategy should be flexible and follow the spirit of the ever-changing possibilities of online tools. The essence of the entire process of building a strategy is to find areas where the Internet can contribute to building or strengthening the brand in a market-effective and economically effective way.. - acknowledges.
Effective sales strategy - have you implemented the most important online marketing tools?
Which online marketing tools should be included in your online sales strategy? - The ones currently used by our potential clients. - advises Sebastian Kopiej. - The variability and speed of the processes taking place on the Internet determine the approach to individual tools and the possibility of using their functionality. The success of any business depends on the effective use of what is available to it. The mere implementation of individual tools into the plan is insufficient. You should learn to take full advantage of what a given tool enables us to do. And at the same time observe what activities arouse the favor and approval of our target group. - adds the expert.
The latest approach to sales and marketing assumes focusing not so much on the product, price and point of sale, but on the customer. On his needs and preferences. An effective sales strategy assumes focusing not so much on the product offer, but on the values that are important to the customer. On the convenience of purchasing and using the offered products or services. Today's actions should be a response to the identified consumer behavior. Promotion has been replaced by communication and building long-term relationships, and online marketing tools are perfect for this. Social media and constantly updated websites are our base in today's world. Much more important than the company's headquarters and traditional distribution network.