In the era of the Internet and the amazing development of social media, press releases are supported by modern forms of image creation. One of them is digital public relations. What exactly does digital PR do?
What is digital PR?
Digital public relations is a combination of traditional PR, SEO, content marketing and of course social media. Digital PR is a strategy used to build a brand's presence on the Internet and create a positive one image on the web. Print media is a thing of the past, nowadays the Internet is the source of building brand awareness. It has a huge advantage over standard information, thanks to its worldwide coverage. Keep in mind that digital public relations is not SEO, but a marketing strategy. It builds the brand's presence, trust and authority. You create content, put it on the Internet so that users know who you are, believe you are right, recommend you, and finally - buy your products.
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Digital Public Relations activities
Are you wondering what activities are related to digital public relations? They mainly include: publishing articles and press releases on the Internet. It also cooperation with influencers and bloggers when creating e.g. product reviews. The next steps are affiliate marketing and the use of generally known social media. As well as networking with journalists to get press releases and building brand trust through online reviews.
Thanks to the above actions, the company has a chance for better website positioningwhich is exactly SEO. Remember that without digital PR your SEO campaign may not bring the expected results. Need support? As public relations agency with many years of experience, we recommend you to your kind attention :)
