In today's highly competitive market, a brand that wants to be very popular and generate satisfactory profits must take care of SEO. Appropriate positioning is the best way to reach a wide group of potential customers. How does the positioning of an online store look like in practice? And why is the help of a professional SEO agency invaluable in this regard?
E-commerce is the present and the future of sales! Online trade is an opportunity to sell products not only in your surroundings, but throughout the country and even around the world. The recipe for success in e-commerce is offering products of outstanding quality and service at the highest level, as well as taking care of visibility in the search engine.
What is online store positioning?
To begin with, it is worth explaining what is meant by SEO. After entering a specific phrase in Google, you will receive a list of results corresponding to your query. Their order is not accidental. The pages with good SEO will be displayed the highest.
SEO stands for "Search Engine Optimization" which can be translated as "search engine optimization". According to specialists, it is a comprehensive, demanding, long-term process of improving the visibility of a specific website in the search engine. In other words, SEO activities consist in optimizing the content on the page and the source code of the page in such a way that it appears in the top 10 organic (free) searches on Google.
Online store positioning - a recipe for success in e-commerce
Positioning an online store is one of the most important elements internet marketing. Professionally and comprehensively positioned online store is visible in the search results. As a result, more people who are really interested in its offer get to the website. Website traffic is valuable, which translates to increasing sales. The store begins to generate attractive profits, is very popular, is recognizable, and consequently does not have to invest huge sums in other forms of internet marketing.
SEO is also taking care of UX. The e-commerce platform becomes more user-friendly. They willingly spend time on it, return to it and recommend it to others. This, in turn, may contribute to an increase in sales.
You cannot forget about the greater protection of the website against viruses and other threats. Regular positioning activities allow you to quickly detect and remove potential dangers that could hinder the functioning of the store.
Professional SEO requires patience and commitment. However, they are undoubtedly worth investing in. Comprehensive online store positioning gives long-term effects, and thus supports development and strengthens enterprise competitiveness.
Positioning an online store can be carried out independently by the owner of the company or by a professional SEO agency. Why is the second option better?
Why is it worth using the help of an SEO agency?
Website positioning is an art. It requires extensive knowledge, skills and experience. Various specialized tools, such as Senuto or Ahrefs, are used for positioning, which increase the efficiency of the entire process. Online store positioning differs from classic SEO. E-commerce websites are usually more extensive than traditional "business cards" websites - they have many subpages, products, often enriched with expert blogs, referring to the store industry. Positioning activities are broad and can be complicated for a layperson. The experience of a professional SEO agency may prove invaluable in this aspect!
An SEO agency is an entity specialized in website positioning. Its task is broadly understood website optimization in terms of search engine guidelines. As part of the cooperation, the agency conducts SEO audits, conducts optimization activities on-site and off-site (on-site and off-site SEO), prepares content marketingand also monitors and reports its activities.
Website positioning is an art.
We know how to do it effectively!
Positioning an online store step by step, or how professionals do it
Positioning an online store is a long and demanding process, consisting of several basic stages. The first is a comprehensive SEO audit, i.e. a meticulous check of the website in terms of its presence in the search engine results, analysis of the content and structure of the website, and preparation of a report indicating elements that need improvement. During the audit, the SEO agency evaluates the content of the website in terms of correctness, quality and formatting, checks addresses, source code, keywords and loading speed. SEO audit is the basis for further positioning activities.
Then, the agency determines the phrases and keywords that describe individual subpages and enable the appropriate positioning of the page in Google results. He uses professional tools to plan keywords.
The next stage of the SEO agency's work is store optimization, that is:
- removing all errors,
- updating subpage titles with selected keywords / phrases,
- page loading time optimization,
- adapting the website to all devices (responsiveness),
- supplementing the graphics with alternative descriptions,
- preparing a site map,
- establishing appropriate redirects and internal linking,
- adapting the website to the recipients (User Experience).
Content marketing is also important - and it is precisely it SEO agency deals with the next. Content marketing supplements the store with valuable, well-optimized, properly saturated with key phrases content, including product descriptions, category descriptions, the "About us" tab and others. The goal of content marketing is to support the positioning of the website on Google and to interest the recipient.
As part of SEO activities, the agency also deals with link building. In a nutshell, it is the acquisition of links, or "external links", to the positioned page. The key to effective link building is choosing the right, valuable pages that match the profile of the positioned page.
Professional positioning of an online store - what to remember?
You should think about the positioning of your online store at the beginning of your e-commerce activity. First of all, choose the right platform. The structure of the store is more extensive than the structure of a traditional business card page. It has many subpages - for example product pages, which, depending on the assortment, may even be thousands. Choosing the right platform will allow you to efficiently manage the store and avoid errors related to its functioning.
It is also important to build a transparent structure of categories, subcategories and product pages. The structure of the website has a significant impact on its attractiveness, and thus on the experience of a potential customer. Make sure that Internet users can easily find interesting products. Logical page layout is also important in the SEO process.
A good move to improve SEO is running a company blog on the store's website. Expert articles, guides and other substantive content saturated with relevant phrases and keywords will increase traffic to your website and may contribute to growth conversion factor sales. Thanks to valuable blog texts, you will present yourself as an expert in the industry and increase the visibility of the store in the Google search engine.
A professional SEO agency will also help you in these activities. Cooperation with such an entity is an investment in the future of your business! The agency's help is an opportunity to appear on the market, create a competitive advantage, and even gain a leading position in the industry. Comprehensive online store positioning is a recipe for success!