Recruitment marketing - how to attract talent?
In a competitive labour market, attracting the best talent requires no...
Does black PR really exist?
Black PR according to some means that no matter what they say, ...
What is strategic consulting?
The business idea itself is not enough. Crucial meaning...
Brand design - how to distinguish a new brand?
Designing a brand and keeping it on the market is a challenge ...
Umbrella brand or parent company?
The umbrella brand as a concept sometimes confuses the marketers themselves. It's worth ...
Tormel work opinions and challenges in the area of infrastructure
Labour market constraints are a key barrier to road construction development....
Tormel views on investment
Good quality road and rail network and urban infrastructure....
Business development phases - how to achieve new ones?
The company's success on the market depends on the commitment and effort...
Types of promotion: a guide for a novice entrepreneur
There are 4 types of promotion - advertising, acquisition, public relations...
Business strategy - Your source of competitive advantage
A business strategy defines the direction of the business and facilitates the company's development...
Purchase process - design the perfect one!
The purchasing process is an important concept in business. On what...
Marketing information - the basis for effective activities
What is marketing information and why is it necessary to...
