Expansion into new markets - how to start and is it even worth it?
There are over 200 countries in the world. Why limit yourself ...
Marketing planning in the company - tools and benefits
Did you know that marketers who act according to plan have a ...
HR marketing - how do you take care of people?
That a company is made up of people is not a platitude. In fact.
Personal marketing, or how to create a corporate image
In today's dynamic business world, personal marketing is becoming...
Recruitment marketing - how to attract talent?
In a competitive labour market, attracting the best talent requires no...
Does black PR really exist?
Black PR according to some means that no matter what they say, ...
What is strategic consulting?
The business idea itself is not enough. Crucial meaning...
Brand design - how to distinguish a new brand?
Designing a brand and keeping it on the market is a challenge ...
Umbrella brand or parent company?
The umbrella brand as a concept sometimes confuses the marketers themselves. It's worth ...
Tormel views on investment
Good quality road and rail network and urban infrastructure....
Business development phases - how to achieve new ones?
The company's success on the market depends on the commitment and effort...
Types of promotion: a guide for a novice entrepreneur
There are 4 types of promotion - advertising, acquisition, public relations...
