Localization of communication to the foreign market: what to translate and what to build anew
The location of communication is the adaptation of a company's message to the language, culture...
Entering the German market: communication, PR and the first 6 months
Entering the German market requires patience and thorough preparation:...
The foreign expansion of a Polish company: a marketing checklist
Foreign expansion in terms of marketing requires organizing five areas:...
Foreign expansion strategy: 5 decisions before entering the market
The strategy of foreign expansion boils down to five decisions made...
Internal communication strategy: implementation plan and metrics
The internal communication strategy is a plan of who, what, when, and how...
How to measure PR without advertising equivalents: the AMEC model in practice
The measurement of PR effectiveness consists in linking each action to...
Employer branding strategy: a plan for 90 days
The employer branding strategy is a plan that enables the right candidates to...
Management thought leadership: visibility strategy for the CEO and experts
Thought leadership is about building an expert position, to which clients...
Media relations: how to plan a quarter of cooperation with journalists
The media relations plan for the quarter is a schedule in which...
Crisis communication strategy: preparing for the first 24 hours
In the first 24 hours of the crisis, establish the facts, determine one...
Communication strategy: an example of a document, part of a whole
The communication strategy is exemplified by a seven-part document: the goal,...
PR strategy for a B2B company: from the goal to metrics, without advertising equivalents
The PR strategy in a B2B company is a plan that...
