Marketing communication goals - what they are and how to adapt them to the company's needs
The goals of marketing communication are long-term goals. You have to tune in ...
Employer branding and recruitment marketing
The strength of the company is demonstrated not only by its sales results, ...
Storytelling - an example. How to build unique relationships?
Storytelling is nothing but well-chosen words. AND...
What is lead marketing? How to get inquiries
Lead marketing is activities aimed at obtaining contact ...
Internal communication tools - how to use them effectively?
Internal communication tools require a good strategy and consistency in ...
Real-time marketing - when rush is a good advisor
Real-time marketing is a strategy that includes immediate reaction to what ...
Unfair competition? It just doesn't pay off
Unfair competition is somewhat relative. Not every competition ...
Employer branding - how to build a brand during COVID-19?
Employer branding in the last few months in many ...
A crisis situation can happen to anyone
A crisis situation is usually something that hardly anyone ...
Marketing communication - is it needed by business in times of crisis?
Marketing communication has to exist no matter what. Spends...
Relationships with customers - how to evaluate their value?
Relationships with clients are something worth investing in ...
Company image with an expiry date?
The image of a food company is most sensitive to crises, ...
