Enterprise life cycle - when is it worth introducing changes?
Everything that changes over time and develops has ...
Brand functions - does your brand fulfill them all?
We live in a world dominated by brands. We have our favorites ...
Factors influencing consumers' purchasing decisions
Factors influencing consumers' purchasing decisions are a mine of knowledge ...
What does the PR department do?
The PR department is the basis for the functioning of any modern company. Without...
Organization life cycle - what stage is your company at?
Everything that happens on the market has its own specific ...
Brand life cycle and its stages
Both products and brands have a specific time ...
Do you know the goals of the advertising campaign?
The advertising goals are what the company aims to achieve by ...
Image building is the responsibility of every company
Nowadays, even the greatest effort in the quality of products or services ...
What does a brand ambassador do?
Enterprises are increasingly looking for additional forms of promoting their brand ...
Customer satisfaction - how to care for it?
Today, customer satisfaction is an absolute necessity in every enterprise ...
Buzz marketing - create buzz around you!
Creating positive buzz and generating publicity around your brand ...
A pro-customer attitude, i.e. the customer in the first place
In the era of increasing competition on the product market or ...
