Agencja marketingowa – co zyskasz dzięki współpracy?

Promoting a brand is a real challenge. It is a long-term process that requires full commitment, detailed marketing knowledge, excellent market knowledge and considerable experience. Promoting a company can cause a lot of trouble for an entrepreneur who takes his first steps in business. The key to success is the support of a professional marketing agency. What exactly does a marketing agency do? What can it do for you? And how do you know that the agency really knows its stuff? We advise!

What will you learn from the article?

Czy wiesz, że współpraca z agencją marketingową może przynieść Twojej firmie liczne korzyści, których samodzielne działania marketingowe nie zawsze są w stanie zapewnić?

Czym jest agencja marketingowa? Jakie są najważniejsze cele kampanii marketingowej? O co zadba agencja marketingowa w obszarze online? Jak kreatywna agencja marketingowa działa offline? Co jest głównym obszarem działań agencji marketingowych? Na czym się skupia cyfrowa agencja marketingowa? Jakie korzyści da współpraca z agencją marketingową Twojej firmie? Czym się różni agencja marketingowa od reklamowej? Jak wybrać agencję marketingową? Czy lepiej wybrać jedną agencję od wszystkiego czy kilka wyspecjalizowanych?

W tym artykule odpowiemy na te i wiele innych pytań, pomagając zarówno firmom, jak i przedsiębiorcom zrozumieć, dlaczego współpraca z agencją marketingową może być strzałem w dziesiątkę. Dowiesz się, jakie korzyści niesie ze sobą profesjonalne podejście do marketingu oraz jak agencje marketingowe mogą odmienić oblicze Twojego biznesu. Gotowy, aby zanurzyć się w świat skutecznego marketingu? Czytaj dalej!

Contents:

When running your own business, you certainly want it to stand out from the crowd. It is imperative that you possess the characteristics that make your business successful in the marketplace. A marketing agency allows you to reach your audience, acquire customers and build your brand awareness in an unconventional way.

What is a Marketing Agency?

Today's entrepreneurs have to face a lot of competition. Nowadays, it's not enough to create something great that makes people want to buy it. The modern market is a surfeit of products and services. Consumers can choose from, look for the best solutions without any consequences, which forces entrepreneurs to compete for their interest. Brands must convince recipients of the uniqueness of their services / products and that people really need them. Only those entities that can stand out from the competition have a chance to survive - they know how to reach the target group, are able to effectively subscribe to the recipients' awareness, know their strengths and use them in promotion.

Effective brand promotion is a real challenge. A conscious entrepreneur should take advantage of the opportunities offered by the market on which he operates. One of them is the help of a professional marketing agency. A marketing agency supports companies in the field of promotion and sales, serving them in at least one marketing area. In other words - it deals with the creation and implementation of all kinds of marketing campaigns. The scope of the agency's work includes selection of appropriate communication channels, preparation of advertising texts, creation of graphic design. The activities of the marketing agency, apart from the development and implementation of the strategy, also include the measurement and analysis of its effects.

The marketing agency is responsible for creating your brand's marketing strategies. Thanks to it, it is possible to expand the scope of activities and knowledge of the company. Depending on the type, it deals with various aspects related to promotional activities. It can work in the online or offline zone. Regardless of the mode of operation, its most important task is to support you in the development of your business by promoting your products and services in an effective way.

The marketing agency brings together different elements of the advertising message in one whole. He comprehensively manages marketing, using a number of specialized tools and channels. Creates marketing strategy maximally tailored to the needs and business goals of a specific client and the specifics of a given industry. Thanks to this, it contributes to the success of the client's brand on the market!

Communication is essential

Specialists who create marketing strategies know that the most important aspect of marketing is communication. This is what the marketing agency puts on it.

Communication can take place in various ways. It can be a face-to-face conversation via social media, sharing knowledge via content marketing or videos.

Regardless of the method of communication you choose in your company, remember that it is one of the aspects that determine the success of your marketing campaigns.

The marketing agency focuses on high-quality communication with customers, which allows you to create the image of an expert in a specific field.

Skoncentruj się na celu

A marketing agency allows you to focus on a specific marketing target. When setting up a business, you have clearly defined thresholds that you are aiming for.

However, along with the subsequent problems and obligations that arise on the entrepreneur's path, you can spend less and less time on marketing. However, it is an extremely important element of any activity, because it affects the recognition of the brand on the market and among potential customers.

Therefore, cooperation with a marketing agency allows you to focus on a specific goal. Additionally, it is broken down into specific tasks that need to be accomplished in order to achieve it. Therefore, it is much easier than in the case of trying to implement marketing assumptions on your own.

Additionally, apart from you, the people who are part of the marketing agency team are focused on the same goal. They enable you to constantly improve your skills and make sure that everything works as well as possible.

How can a marketing agency help you?

Depending on the detailed profile of the marketing agency, it has different tasks to perform. However, there are several aspects that are common to every marketing agency in the market today.

We want to show you what all marketing agencies have in common. This way you will know what you can expect from your future colleagues and what results you should expect from their actions.

Jakie są najważniejsze cele kampanii marketingowej?

A marketing agency should be able to define precisely what are the most important goals of the marketing campaign it sets. It is important to ensure that they are feasible.

The goals of a marketing campaign or a group of such activities are not only to determine the profits that will be obtained from the sale of products and services promoted during the marketing campaign. It is also the number of visits to the website, improved statistics or increased audience engagement.

Each of the marketing goals should have measurable effects that can be easily analyzed. Thanks to this, you can clearly define whether the marketing agency with which you established cooperation meets the specified assumptions.

In addition to the main goals that must be met during marketing campaigns, it is also worth identifying smaller points that your brand is striving for. This way, the entire marketing plan can be defined in simple steps.

Contact with customers at the highest level

The marketing agency is responsible not only for the best possible presentation of you and your products on the web and in the real world. If it is necessary and required by you, he is also responsible for contact with your customers.

He keeps it at the highest level and answers all necessary questions. If there are issues on which information has not been provided, specialists contact you to refer the matter.

However, all of the most important part of communication rests with the experts at the marketing agency. Thanks to this, communication consistency is maintained in contact with customers on all channels.

If your marketing agency deals with contact with customers, you can devote this time to the development of your business. Remember to focus on its most important aspects, and delegate those elements that do not require your direct involvement to other people.

By delegating contact with your recipients and customers to people who know how brand communication should be conducted, you gain many benefits from it.

It is not only time, but also the communication consistency of your brand and greater engagement of your audience. If, in a short time, they receive feedback to the question asked that coincides with the brand's identity, they are more likely to engage in campaigns organized in your news channels.

Your brand is visible on the web

Brand visibility on the web is one of the most important goals pursued by a marketing agency. If your company is recognized by Internet users, you can safely say that you have achieved success in this field.

The marketing agency is responsible for making your company visible online in the most positive way possible. This means that it should take care of the appropriate selection of materials that are published.

The aspect related to PR is also important here. If you decide to work with a marketing agency, it is also responsible for your entire image on the web and beyond.

O co zadba agencja marketingowa w obszarze online?

The marketing agency undertakes numerous activities on the Internet to improve the visibility of your brand online. Depending on the type of running a given marketing agency, some of the activities may differ from each other. However, the most important aspects related to the online activities are kept for all marketing agencies.

Content marketing

Content marketing is free content that is sent to your recipients. These can be in the form of social media posts, blog posts, podcasts or newsletters. Their form is optional.

The most important feature that distinguishes content marketing from other advertising activities is the free transfer of knowledge, which is to facilitate functioning and help in solving problems that affect recipients. They may also focus on helping you pursue specific goals.

The assumption of content marketing are activities that build trust in your brand by providing free knowledge. This makes it much easier to sell paid products and services. In this way, the engagement of your audience is also built.

social media

Social media marketing is currently one of the most popular forms of expanding the company's operations. Thanks to social media, you can reach a very wide audience, build lasting relationships with them and increase involvement in the content that is published.

The marketing agency is responsible for selecting the highest-quality content that will be shared with observers. Thanks to a strictly defined content plan and the assumptions of the marketing strategy, it is possible to build a very engaged community around the brand.

If your company gathers committed recipients, you can certainly count on their support when selling new products and services. Therefore, remember that social media is one of the most important aspects of running your own business.

SEO optimization

SEO optimization is based on modifying the content that is placed on your website in order to increase its visibility in Google searches. As a result, website statistics and the number of product views are directly improved.

If your website is properly optimized for SEO, you can certainly count on a much greater interest in your products and services. This is directly due to the high results in the Google search engine.

If this is the result that you are satisfied with, you can certainly expect your sales profits to increase as well.

The marketing agency works with the best SEO specialists. Their task is to create and optimize content in such a way that it is not only the most attractive for readers, but also attracts the attention of positioning robots. This has a direct impact on the visibility of your website on the web.

UX supporting activities

UX, or User Experience, is all the experiences of users who enter your website. Thanks to good website optimization in this regard, it is possible to smoothly guide the customer through the entire purchasing process.

This is one of the key considerations when shopping. If the entire process, from entering the website to finalizing the transaction, is successful and fast, the user is likely to complete the purchase successfully.

Therefore, on the side of the marketing agency, the appropriate content optimization by UX specialists is also carried out in such a way as to guide the potential customer through the entire purchasing process.

Email Marketing

Email marketing covers all activities within your customers' inbox. It can be a newsletter, which we can also call one of the elements of content marketing.

Another type of e-mail marketing is sending notifications about unfinished purchases, a full basket or offers prepared especially for regular customers of your online store.

A marketing agency is responsible for creating and then automating similar messages so that they always reach the right people.

Jak kreatywna agencja marketingowa działa offline?

The marketing agency conducts its activities not only on the web. Its services also include marketing elements that are used in the real world. Depending on the type of marketing agency, this may be one of the ways of communicating with your clients or the main communication channel recommended by the company.

Leaflets

Leaflets as small information brochures work very well as an addition to orders that are placed in your online store.

If you want to reward your customers and thank them for their trust, you can attach a discount code for subsequent purchases to each order. In this way, you will gain loyal, regular customers who will be happy to come back to you.

The advertising agency will prepare specially tailored leaflets for you, which will contain all the necessary information. Thanks to the cooperation of copywriters and graphic designers, the brochure will contain only the most important information, which will attract attention with its appearance.

Thanks to the refined CTA, i.e. Call To Action placed on leaflets, you can persuade recipients to act to promote your brand on the Internet or outside it.

Banners

Advertising banners located in strategic places on the city map are still very much appreciated by many brands.

If your company provides services in a specific city or you have an electrical or grocery store, the marketing agency will certainly offer you an advertising banner.

This is a very good way to reach customers who are the most frequently selected target group for similar service providers. We are talking here about middle-aged people who own cars and use the main routes during rush hours.

While standing in traffic jams, your potential customers look around for attractions. They find your banner that they remember. Thanks to this, you get profit from the next user who is convinced by your services and products.

Co jest głównym obszarem działań agencji marketingowych?

Today, most agencies base their activities on internet marketing, otherwise known as digital marketing. However, there are also companies operating in the traditional area on the market. What does it mean?

A digital marketing agency reaches customers through omnichannel marketing that connects the online and offline worlds, as well as through multi-channel or single-channel online marketing (websites, email, blogs, social media, etc.). The traditional marketing agency, on the other hand, focuses on reaching customers only by traditional means. For this purpose, it uses radio or television advertising, print advertising, traditional brand management, etc.

Which agency is better to work with? It all depends on the profile, size of the company and the goal it wants to achieve. Advertising on TV or radio is a good solution for global, large brands. Local businesses can advertise in the press or by distributing printed promotional materials. On the other hand, online promotion will work in any case. The Internet is a powerful marketing tool with great potential. Today, it's hard to stay in business through thoughtful online activities. Internet marketing should be an integral part development strategy each brand.

The main task of the marketing agency is to increase the recognition of a given brand on the market, attract new customers and, consequently, develop the client's business. The agency adopts a variety of strategies to achieve its goals. The best results are achieved by combining several different activities and using the potential of each of them.

The general scope of responsibilities of the marketing agency, without division into entities operating in the Internet and traditional areas, includes:

• design and implementation of marketing campaigns,
• selection of appropriate distribution and communication channels,
• choosing the right message,
• creating websites,
• creative design, i.e. graphic design - i.e. creating various design elements, including website graphics, logos, graphics for social media purposes,
• media planning and buying - i.e. managing advertising space on radio, television on billboards and other print and media surfaces,
• building and managing funnels,
• copywriting, i.e. creating texts for websites, advertisements, social media, e-mails.

Na czym się skupia cyfrowa agencja marketingowa?

Today, most of the marketing agencies focus their activities on the web. The Internet has tremendous power. Thanks to it, you can effectively build recognition on the market, gain a competitive advantage, which can translate into real profits.

What exactly does a digital marketing agency do?

Positioning

Just being online is not enough. An entrepreneur who wants to run a successful business must find a way to reach potential customers. Currently, in times of fierce competition, an entrepreneur has to ensure the visibility of his brand in the search engine. According to research, most Internet users search for information via Google. If your page shows up high in search results, more people will find it and use your services.

Positioning is a range of specific activities in the field of SEO (Search Engine Optimization), which are to lead to the fact that the company's website is displayed high in the search engine results. The positioning of the page include website optimization in terms of Google guidelines, enriching the website with specific key phases that will make it easier for Internet users to find the website.

You should be aware that positioning is a long process. Therefore, in the meantime, it is worth taking care of another, additional form of promotion. A good solution is activity in social media.

Social media

There is huge potential in social media. Through them, you can reach many customers, build brand recognition and create a positive image. Today, social media is used not only by young people, but also by middle-aged and even elderly people. According to the Hootsuite report, around 18 million Poles use Facebook and over 9 million from Instagram. Therefore, social media is the fastest way to reach customers, as well as an excellent channel of communication with recipients.

Marketing agencies use the power of social media to create marketing campaigns for their clients. Depending on the needs, they can offer the preparation of sponsored advertisements, a targeting service, or the sale of products via social media.

PPC ads

PPC (Pay Per Click) advertising, i.e. special banners in Google Adsis an effective way of promoting a business, regardless of its positioning in the search engine. It is a form of marketing that gives instant results.

Content marketing

Words are powerful. That is why it is worth using them in your marketing strategy. Content marketing, also known as content marketing, includes blog articles, newsletters, video materials, e-books, website content, etc. It is a kind of showcase of the brand, therefore it must be distinguished by high quality and full professionalism. Thanks to content marketing, a company can present itself as a specialist in the industry, and thus gain the trust of recipients. Content marketing is an excellent form of advertising and helps in positioning the company's website.

Affiliate Marketing

Affiliate marketing, otherwise known as affiliate marketing, is the promotion of a business through affiliate networks or publishers. It is a way to reach a wide audience, promote brand products or services, as well as raise sales efficiency. Affiliate marketing is highly effective. According to the data, as much as 15% of online sales companies can come from affiliate programs.

Jakie korzyści da współpraca z agencją marketingową Twojej firmie?

By working with a marketing agency, you will find a wide range of people who are really interested in your offer. The agency, using its knowledge and experience, creates effective messages and creates personalized advertisements. The agency knows how to build a group of loyal customers - it easily takes actions that allow to create strong brand-recipient relationships based on trust.

Good online advertising can translate into higher profits. Together with a professional marketing agency, you will better understand the needs and intentions of the community, and thus you will optimize the conversion. Your company will have a better chance to stand out from the market rivals, gain a strong position in the industry, constantly develop and enjoy new successes.

In a nutshell - cooperation with a marketing agency is not a one-time advertisement of a brand or a specific product, but an opportunity to promote the company on the market in the long term. A way to permanently subscribe in the minds of recipients, to build brand recognition and gain a competitive advantage.

Extra benefits that are rarely talked about

Cooperation with a marketing agency is not only an opportunity to build recognition and generate higher profits. These are also many other benefits that are rarely talked about - which is a pity!

One of the biggest advantages is the optimization of the final marketing costs. Outsourcing of marketing activities is associated with lower expenses. The marketing agency employs specialists in various fields, and thus offers a comprehensive marketing service. As a result, the company does not have to permanently hire new people to deal with marketing, which is associated with a significant saving.

According to the SAR Marketing Communication Association, in 2021 the salaries of marketing employees increased by 3.7% in relation to the total salary, and by 4.4% in the case of the base salary. According to the website pracuj.pl, the average salary of a marketing director is PLN 20.5 thousand. gross PLN, trade marketing manager 13.5 thousand. PLN, digital manager 11.5 thousand. PLN, and the producer of the manager 10.5 thousand. zloty.

Cooperation with an agency is much cheaper. For one fee, we have the opportunity to take advantage of the knowledge and experience of many different specialists.

The second undisputed advantage of cooperation with a professional marketing agency is access to the latest technologies and tools necessary to conduct effective marketing campaigns - which is particularly important in the present times of a rapidly changing market. Having the right tools increases the efficiency of your marketing activities, and thus allows you to achieve better results. We cannot forget about lower costs as well. Self-subscription of individual tools involves considerable expenses, which can be a heavy burden on the company's budget. Working with the agency, access to innovative tools is included in the total cost of the service.

Other benefits of working with an agency include:

• no need to conduct additional training for employees, preparing them to conduct marketing activities on their own - which may ultimately turn out to be ineffective and lead to employee burnout sooner than it will contribute to the company's success on the market,
• a chance to be "up-to-date" - agencies follow trends, have access to the latest information, know the industry very well, know "what is clicked" and what will sell, and thus create effective marketing messages,
• a fresh look at the company's operations, identifying errors, a chance to change something and thus achieve better results.

Czym się różni agencja marketingowa od reklamowej?

Many people confuse marketing agencies with advertising agencies. However, the activities of these entities differ significantly.

The advertising agency specializes in the design and implementation of comprehensive advertising campaigns and individual advertisements using any media (print, TV, internet, radio, etc.). Advertising agencies are divided into companies providing BTL and ATL services. The ones that connect both areas are called 360 ° agencies. On the other hand, the marketing agency, apart from advertising, deals with social media support, copywriting, content marketing, branding, public relations, graphics and many other aspects. A marketing agency does much more than an advertising company.

It's hard to develop a business without proper marketing. Even if the company provides services at the highest level or offers products of excellent quality, it will not stand out, it will not gain a stable position on the market, and consequently it will not be successful and generate satisfactory profits if it does not take care of the promotion. The help of the marketing agency is invaluable in the field of brand promotion.

The agency's support can be used at any time during the company's operations. This service is especially recommended to those entrepreneurs who are taking their first steps on the market. The help of a marketing agency is an opportunity to quickly appear in the industry and start generating your first profits immediately. Cooperation with the agency is an investment in the future of the brand!

A good marketing agency, which is what?

It is natural that each agency will describe itself as "professional, efficient, timely and reliable". Agencies, like companies in any other industry, must compete for clients. Each entity wants to show its best side, stand out from the market rivals and gain a strong position in the industry. How to verify that a given company provides services at the highest level? What should a good agency really be?

An effective marketing agency knows how to advertise itself. It has a strong position on the Internet, is visible in search results. If a company knows how to promote itself, it means that it knows how to translate it into cooperation with the client so that he achieves the set goals. At the same time, please note that PR agency whether marketing should approach each client individually. A professional agency does not offer universal solutions, and those that are maximally tailored to the client - based on real business goals and the characteristics of a given industry.

A good marketing agency uses modern analytical tools that allow it to measure the effectiveness of the campaign on an ongoing basis. In addition, he knows how to efficiently forecast the effectiveness of activities - the agency is accounted for on the basis of the results of its work, so it is important that it be able to predict what it can achieve.

A professional marketing agency employs creative people with high competences. Specialists who think outside the box, boldly cross borders, do not follow the usual patterns in advertising, and thus create competitive, effective campaigns.

Last but not least is communication. A decent agency employs employees who not only form a well-coordinated team, but are also able to get along with each client. 

How to choose a marketing agency?

There are many marketing agencies on the market. Therefore, choosing the right one is not an easy task. What to look for?

First of all, verify the agency's experience. Check how long it has been on the market, how many campaigns it has carried out and with what effect. Study the opinions about the agency on the Internet - in Google, on Facebook and on industry platforms. Browse through the company's previous projects. In addition, check which specialists it employs (you will most likely find information on this subject in the "About us" tab).

The second important issue is contact with the agency. Pay attention to your feelings after the first contact - whether you were treated in a professional manner, whether the agency took your expectations seriously, or did it offer you solutions adequate to what you want to achieve. The agency will be your partner, so you need to get along with it.

The contract with the agency is of great importance. Carefully study its conditions. Often in the documents, you can find provisions that are unfavorable to the client, obliging him to pay extra fees, penalties, etc. Study the contract, and everything that is unclear to you, confront the agency or consult a legal advisor.

The scope of the agency's activities is also important. There are comprehensive and specialized agencies on the market. Which one should you choose?

What else should you pay attention to?

Many marketing agencies provide comprehensive services. The purpose of such an agency is to build a specific, desired image of a company or a single product or service thanks to various activities in various areas of promotion, public relations, web development, content marketing or handling social media. A comprehensive agency has the appropriate tools and has sufficient resources to fully take care of the client's business in terms of marketing.

What does this mean in practice? Such an entity is able to both design a logo and prepare a website, text materials for a blog, or run a campaign in the Facebook Ads system. The client presents his expectations, and the agency on their basis determines the entire marketing concept that will lead to the achievement of specific business goals.

The agency connects specialists from various fields - programmers and webmasters will build a website or online store, designers will take care of the website's graphic design and visual identification of the brand, promotion experts will plan a marketing strategy, develop advertising slogans and choose communication channels, SEO / SEM specialists will take care of website positioning and advertising on Google, social media experts will watch over the activities on Facebook, LinkedIn or Instragram, and the PR specialist will take care of creating a positive brand image.

There are also many agencies on the market that specialize in a specific field, dealing only with one branch of marketing. We distinguish, among others agencies:

• SEO - they manage search engine optimization campaigns, research keywords, conduct website audits, evaluate metadata,
• digital advertisements (PPC) - generate traffic on companies' websites by placing advertisements in Facebook Ads, Google Ads, LinkedIn Ads, etc.,
• creative - often called interactive; they focus on "creating", i.e. designing websites, leaflets, banners, visual identification, sometimes they deal with SEO activities, implementation of paid advertising campaigns and UX.

A marketing agency is a very general term which has many ways to communicate with customers. They all have one goal in common, which is helping their clients achieve their intended marketing benefits.

However, depending on which marketing agency we are talking about, we can indicate several features that are unique to it.

On our blog you will find extensive articles in which we present all the advantages and benefits of working with each of them. Here we want to introduce you to the most important assumptions of various types of marketing agencies.

360 degree marketing agency

360 degree marketing agency relies on comprehensive advertising activities. Its scope covers both the online and offline zones.

The specialists you work with at the 360 agency take care of all aspects of your business. They are responsible not only for building brand awareness, but also for content marketing, advertising in public space, in social media and many others.

If you are interested in a comprehensive approach to enterprise marketing, it is worth checking the terms of cooperation with a 360-degree marketing agency.

Digital agency

A marketing agency based on digital marketing operates primarily on the web. Responsible for all elements related to your website. Thanks to the actions taken by experts in the field of digital marketing, it is possible to achieve excellent statistics of visits to your website and improve sales by a significant percentage.

A digital agency is a perfect place for entrepreneurs who want to focus on online activities. If your products are electronic or you do not plan to go beyond the online sphere, we recommend that you familiarize yourself with the digital offer in search engines.

Social media agency

The activity of a social media agency is based primarily on ensuring your visibility in social media. If you want to improve the statistics of your profile views, have a larger number of followers or you want to engage your audience, the social media marketing agency is the destination for you.

Remember that social media is not only about publishing posts and story tiles. It is also regular contact with your clients, publishing and improving advertisements in Social Media Ads and many other aspects that are not visible from the level of an ordinary content recipient.

Today, social media accounts for a huge percentage of all interpersonal communication channels. It is especially visible in the way brands communicate with their customers.

Therefore, if you want high-quality publications that will appear on your company profile, you should ensure cooperation with the best social media marketing agency in your area. This will allow you to stand out from other industry profiles.

Content marketing agency

Content marketing is based on giving free content to your users. They are aimed at improving the quality of life and solving the most important problems that concern your potential customers.

Remember that the content marketing agency will focus on increasing your sales statistics, and therefore your profit from the enterprise. However, its most important goal is to deliver valuable content that will be of great importance to your audience.

In this way, your image of a specialist is built and customers' trust in your products and services is built. Such activities translate directly into how your sales and related profits grow.

Creative agency

If you are looking for a marketing agency that will allow you to stand out from the competition in an original and unusual way, a creative agency will be the perfect solution for you.

It consists of creative marketing specialists who are distinguished by an unconventional approach to advertising. Here you will find everything you need not only to appear on the market you have chosen. Specialists will enable you to stand out from the competition and make your customers eagerly visit you.

A marketing agency based on a creative approach to advertising communication is primarily based on the feelings of the recipients. Our brain remembers much more easily the information that was provided to it with emotions. Therefore, if the advertisement of your product or service is associated with a feeling of surprise or amusement, your customers will certainly come to you, because this is what they will remember.

Is it better to choose one agency from all or several specialized ones?

Before you decide to work with a marketing agency, determine what you need. Then carefully read the agency's offer. Pay attention not only to the scope of services provided, but also to the team. Check if the company employs the specialists you need to achieve the set marketing goals.

Using a full service agency is a good solution for those entrepreneurs who are just entering the market and need full marketing support. The help of the 360 ° agency may prove invaluable also for those companies that already operate on the market, but need to refresh their marketing.

This form of cooperation is a chance to have full control of all marketing. Everything is in one place. The agency deals with marketing from A to Z and does not have to contact other marketing entities - which could cause unnecessary chaos.

Working with a specialized agency is a good idea when an entrepreneur wants to develop a specific part of his company's marketing. For example, he plans to refresh his image, wants to increase traffic on the website or needs a new logo.

Remember that there are no two identical agencies on the market. Each of them employs different people - specialists with a different view of the world of marketing. The solutions proposed by individual agencies may differ slightly - some will be accurate, others will not fully meet your expectations. That is why good research and a decent analysis of the agency are essential!

The best marketing agencies - how to find the one?

You already know what types of marketing agencies are. Certainly, if you search the web, you will come across other categories that contain elements of those mentioned by us.

Currently, almost every marketing agency offers different promotional services compared to its competitors. It is a perfect solution for customers, because you can combine individual services in any way so as to create the perfect product for yourself.

However, how do you find the best marketing agency that suits all your needs? We have some tips and tricks for you on how to recognize the marketing agency that works best for your brand.

Mutual contact is the basis for successful cooperation

First of all, pay attention to the possibilities of contacting the specific marketing agency that caught your attention.

If it is possible, it is worth making an appointment with its representatives for a short conversation or meeting, where you will learn about the most important assumptions of the company. Remember that high-level mutual contact can significantly affect your feelings about cooperation.

Whenever possible, meet or talk to all potential marketing agencies that have aroused your interest. Remember to ask a question about the possibility of contacting employees in emergency, crisis situations and during everyday correspondence.

Check the opinions of the clients of the marketing agency

If it is possible, check the opinions about the marketing agency on the Internet. All you have to do is enter the appropriate phrase in the Google search engine and you will get a complete set of information about a specific company.

In this way, you have the opportunity to accurately check the real quality of not only the contact with the marketing agency, but also the services provided by it. Remember that it is worth checking a few opinions and drawing your own conclusions from them.

How can a marketing agency promote its services on the Internet?

A marketing agency must also have its own place on the web. How did you come across this particular company? How does it stand out from the competition?

These are important questions because how the marketing agency itself is promoted often determines how your brand's marketing campaign will be conducted. If the agency is easy to find on the web and its website is optimized for SEO and UX, you can be sure that your products will be prepared just as carefully.

The main purpose of a marketing agency is to ensure that your brand is recognized online and outside of it. Responsible for your business image, social media website and other communication channels between your brand and customers. Establishing a favorable cooperation with a good marketing agency translates directly into high profits from this investment and income from the sale of products and services.