Does photography in marketing work? The effects of a photo shoot for the Ariete brand say more than 1000 words!

Another photo session for the Ariete brand

The Ariete brand has joined the group of our regular customers this year. On a daily basis, we support her in areas related to media relations - in terms of both B2B and B2C communication - and PR. Additionally, as part of the campaign, we are responsible for planning and organizing photo sessions with the original recipes prepared for the brand by the Korona Karkonoszy Manor. - our Training and Culinary Center in Sosnówka near Karpacz.


Ariete is a company that belongs to the Italian concern DeLonghi. It was established in 1964 in Florence, considered the cradle of creativity as well as brilliant and brilliant inventions. Since then, Ariete designers have been creating useful and aesthetically perfect household appliances in the heart of sunny Tuscany.

Currently, the brand has 57 unique patents, which, in line with the company's mission, are designed to make everyday life easier. In many European markets, Ariete is a leader in the segment of cleaning, steam ironing and coffee making equipment.

Ariete is famous for its brilliant designs, which are distinguished by advanced functionality, quality of workmanship, affordable price and design, which results in several exceptional and unique lines of devices.

Challenges for Commplace

Despite many years of experience, each photo session is an interesting challenge for us. Preparation of the script, efficient implementation, achieving the "wow" effect - these are our goals. In this task, we were once again supported by professional cooks from Dwór Korona Karkonoszy - our Training and Culinary Center in Sosnówka near Karpacz. As a result, the script includes several key shots, and each of them has been precisely described and adjusted to a specific recipe. Among the prepared recipes - which were prepared with the use of Ariete equipment - there were, among others tagliatelle pasta with pesto, yoghurt pancakes with fruit, egg-wrapped toasts, and gazpacho.

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The scope of cooperation

To work on the project for the Ariete brand, we have appointed a dedicated team of experts - the PR department, photographers, food stylists and chefs. As a result, we have created a detailed scope of our cooperation with the Ariete brand.

The tasks performed by Commplace include:

Development of an original script for the session

At this stage, together with the client, we answer a few key questions:

  • What product do we want to present?
  • In what context?
  • Who are the recipients of the products?
  • What he like?
  • What elements evoke fond memories in it?
  • What's the story we want to tell?
  • What emotions do we want to evoke?
  • For what purposes will the created materials be used?

Obtaining answers to the above questions from the client - in this case from brand representatives Ariete, we are sure that we will achieve an effect that will meet our goals. We don't like creating art for the sake of art. You probably too.

Verification of the current trends in the food marketing market

A good photo makes a promise. It conquers our taste buds. It makes us feel a pleasant thrill of excitement when we think about using it. It will be a substitute for what awaits us after the purchase. That is why we cooperate only with proven experts. Thanks to this, we know that the time devoted to the photo session will not be time wasted. And the final effect in the form of photos will strengthen your brand. And it will effectively increase sales.

Preparation of dedicated recipes by the chefs of the Korona Karkonoszy Manor

Original recipes are a great way to stand out among competing brands. For many of our clients, they are an important point in the implemented marketing strategy. The added value we offer to our clients is the recommendation of professional chefs from Dwór Korona Karkonoszy. Thanks to this, we get a reliable recipe for a tasty dish. Those prepared with the use of Ariete equipment will satisfy the palates of even the most demanding gourmets.

Implementation of the photo session

This is the climax. We implement the prepared scenario. During the session, we make sure that each shot is consistent with the previously prepared brief. Only thanks to this will we achieve the previously set goal, and the final effect will be consistent with the adopted strategy.

Photo post-production

This is the last step before the photos are taken. Our experts will make sure that the photos fully show the advantages of the product, encouraging potential recipients to buy Ariete equipment. After the work is completed, the material is sent to the customer.

Commplace recommended products and tools

The tools and products that we will use to achieve the goals related to the project for the Ariete brand include:

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