Organizational problems in the company - how to deal with them?
Chaos, no person responsible for decisions and ineffective procedures ...
Marketing strategy
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Pull and push strategy and building communication
Contemporary marketing has meant that, instead of the offered product, in the center ...
Introducing a product to a foreign market - how to do it effectively?
Opening of borders, progressing globalization and the development of international trade. All...
Customer satisfaction surveys - why is it worth conducting them?
With the growing importance of technology in everyday life, it becomes more and more difficult ...
Strategic areas for managing a modern company
In the modern world, dominated by modern technologies, traditional forms ...
Take strategic risks and stay ahead of the competition
The company operates in a very uncertain environment on a daily basis ...
Comparative advertising, or how to use the weak points of the competition
Entrepreneurs often talk about their own offer, using less or ...
How to introduce a product to retail chains and what to pay attention to
Introducing products to the commercial network is associated with difficulties ...
Business indicators as tools for company improvement
Business indicators are one of the most important tools in company management ....
Logistics problems in an on-line company
Before that, the process of company deliveries was largely hidden ...
The biggest (advertising) problems of Polish entrepreneurs
What are the biggest problems of Polish entrepreneurs? Of course, many of ...
We break down the process of marketing communication into prime factors
The sources mention 5,7 or even 8 elements ...
Which marketing indicators do you measure in your company?
The main complaint around SEO or marketing strategies is that ...
McKinsey matrix, or cool business analysis
When you have many different companies in your wallet, you can't ...
Selective Marketing - Why Choose Wisely?
It makes no sense to compete in every segment of the market. Especially,...
How to shape specific consumer behavior?
Today, potential customers are constantly exposed to advertising and ...
The competitiveness of the enterprise is a key determinant of success
The competitiveness of the enterprise is a fundamental feature of the modern market economy. And companies should ...
Development of a construction company - how to do it effectively?
When it comes to the construction industry, we have ...
How to promote a restaurant in 5 hours, days, weeks?
Sometimes you can afford a strategy written for years ...
Change in the organization - how to effectively manage it?
Modern enterprises operate in a very dynamically changing environment ...
Strategic management in an enterprise as the key to success?
A well-thought-out and successfully implemented strategy allows you to obtain ...
A homogeneous market - how to stand out in it?
Times when most industries were dominated by one or two ...
Time for value marketing - but which ones?
71 percent of customers from two brands prefer the one who ...
Which elements of communication are useful in business?
Today, newer elements of communication are added to the traditional ones ...
