Etisoft's rebranding is a complex project that included a number of smaller activities that were entrusted to us. One of them was to design a new version of the logotype. A logotype that will be a visualization of the most important pillars of the Etisoft brand - on the one hand, experience and knowledge in the field of new technologies, and on the other - the continuous development of the company, its employees and products.
About Etisoft
The Etisoft company has been operating on the market for over 20 years. The company's mission is continuous development through the production of modern industrial markings and Auto ID systems tailored to the individual requirements of users. In addition, in the first quarter of 2020, the brand launched an innovation on a European scale - self-adhesive disposable masks, as well as additional Etisoft Personal Protection products - helmets for adults and helmets for children. The greatest value of Etisoft is a team of over 300 qualified employees. Etisoft employs specialists who are constantly looking for new solutions, materials and raw materials; experts in marking and automatic identification systems, software and service, and production technologists.
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Challenges for Commplace
Brand rebranding is an important step. Continuous development of the company Etisoft requires the use of appropriate communication. The new logo must be consistent with the desired image of the company - modern, employing professionals. The ambition of Etisoft experts is not only to expand into new markets, but above all to actively participate in changes taking place in the industry. Mark he does not want to be only a participant in changes, but its creator.
Effects of cooperation
The refreshed logo has been designed in such a way as to emphasize the innovation and professionalism of the brand.
An important complement to the logo is a multi-faceted claim: ETISOFT it means more (ETISOFT it means more), used in marketing materials. The non-obvious play on words attracts the attention of the recipient, engaging him in a search for semantic and allegorical meanings. Claim allows, on the one hand, to literally identify the main activities of the company (from labels), as well as metaphorically, but at the same time a compressed account of all the most important advantages of Etisoft: rich experience, dynamism and proprietary solutions of the R&D department (up to industry 4.0).
The Commplace project team includes, among others graphic designers and branding specialists. As a result, we created a modern design logowhich fits perfectly into the image of the Etisoft brand.
Commplace recommended products and tools
In order for the rebranding of the Etisoft brand to bring the expected effect, we used the following products and tools: