Tourism has been booming in recent years. More and more people travel every year. For this reason, tourist organizations reach for marketing instruments, including PR, thanks to which they will attract tourists. What exactly is it public relations in tourism?
Tourism and public relations
Public relations activities mainly concern creating a positive image. It does not necessarily have to be for the product or brand image. Tourist facilities also need it marketing instrumentsthanks to which people will be happy to visit a given place. The main public relations activities in tourism are:
- evoking the desire to travel,
- promoting tourist products,
- or increasing the visibility of tourist destinations.
Keeping in mind also to maintain guest satisfaction upon arrival, PR in tourism focuses on travel, towns, hotels and restaurants.
Public relations can attract crowds of new tourists.
We can do effective PR for the tourism industry!
What PR tools to use in tourism?
Public relations in tourism is used as a promotional tool. Particularly valuable are the media that, for example, publish "top lists of places/hotels/lakes/mountains/attractions". Make sure your company is listed there. Especially in the era of high competition. Helpful in building brand recognition there are also blog reviews and press releases. The main channel, of course, remains the Internet, which has become the most popular travel booking tool.
Can't forget about either cooperation with influencers, who, by recommending a hotel, restaurant or other tourist destination, are able to attract crowds of tourists who want to experience the same adventure. What else do we recommend as PR agency? Also attend special public relations events, such as fairs and exhibitions. Thanks to them, you can directly reach customers and promote your brand.
