Each company that wants to be successful on the market should first of all ensure good communication with its employees. A satisfied employee is the company's best ambassador! The key to building a harmonious, satisfied team is effective internal PR. What is internal PR?
What will you learn from the article?
The modern labor market poses increasing challenges to organizations, not only in terms of building an external image, but also in shaping relationships within the company. Internal PR, i.e. communication between the company and its employees, plays a key role in building commitment, loyalty and motivation of the team. In this entry, we will look at what exactly internal PR is, why it is so important for modern enterprises and how it can be improved to have a positive impact on the working atmosphere and the effectiveness of the organization. We invite you to read it, which is a guide to the world of internal company communication, providing specific tips and solutions.
What is internal PR?
The aim of internal PR is to build a positive image of the company in the eyes of employees and their environment (e.g. families). To implement PR assumptions, efficient, two-way communication between the employee and the company is essential. Harvard Business School research shows that over 70% communication crises in companies are caused by current or former employees.
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What is internal PR? Lack of attention to relations within the employee group, and thus negative opinions of employees about the company, may have a negative impact on the functioning of the entire enterprise. Interestingly, ineffective internal communication can generate losses of PLN 40,000 per year... per employee! With a dozen or even a few employees, this amount can become exorbitant.
Therefore, there is no doubt that efficient internal communication is an important pillar of the functioning of any enterprise. Thanks to it, it is possible to quickly overcome obstacles and achieve the set business goals. Companies that know what PR and internal communicationand are aware of the benefits it can bring, they are willing to invest in it. And thanks to this they are successful!
How to improve internal PR?
Building good relationships with employees requires the right strategy. The employer can use various communication methods and tools. PR agency advice - these may include:
- employee mailings that will be used to regularly inform about the situation in the company,
- information boards on which important announcements and information about the company will be placed,
- information meetings where important or problematic issues can be discussed,
- idea boxes, where each employee will be able to submit their own ideas regarding each area of the company's operation,
- trips and integration events that favor the establishment of friendly relations.
Public relations internal must be consistent with external PR. If the company clearly declares that it focuses on employee development, it should send its staff to regular training and provide appropriate training materials. Credible actions are the best way to build a positive image of the company in the eyes of employees. And thus - it should maintain their involvement in the development of the company.
Nowadays, the business environment is very competitive, which means that a company must take care of its reputation and image. Therefore, internal PR in your company is an area that should not be neglected. This is a very important issue that affects the motivation of employees and, consequently, the quality of their work.
Through appropriate internal communication, you can strengthen the sense of belonging to the team and create an organizational culture based on trust and transparency. It is not worth neglecting internal PR, because it is one of the key roles in building the success of your company.
Worth knowing:
What is internal PR?
Internal PR is one of the most important areas of public relations that focuses on building strong relationships between employees and the company. An important objective of internal PR is to increase the level of employee involvement, their satisfaction and to introduce a work culture based on trust. All this results in effective operation of the organization and building its positive image. Internal PR is not only communication strategies, but also open dialogue, listening to others and encouraging participation in the organizational process. In this way, we increase the involvement of employees, and this can even create a new quality in the company's operation.
What are the internal PR tools?
Contemporary internal PR requires appropriate tools that will facilitate the planning, implementation and monitoring of activities aimed at company employees. Depending on the goals and expectations, PR professionals use various types of solutions, such as internal communicators, e-learning platforms, as well as systems for collecting and analyzing data. The most popular tools include CRM, intranet and regular meetings or conferences with employees. Effective internal PR can contribute to the improvement of communication within the organization and increase the commitment and loyalty of employees, which in turn will have a positive impact on the quality of products and services and their sales.
What are the effects of the lack of internal PR?
The lack of internal PR in the company can have various negative consequences. First of all, incompetent management of the image of employees in the eyes of other people can affect the image of the entire company. Lack of internal PR can lead to a lack of motivation and commitment of employees, which in turn will affect their productivity and work results. Lack of open communication, lack of information and unclear strategy of the company are also the effects of the lack of internal PR. The right approach to the issue of internal PR can revolutionize the way the company operates and improve the atmosphere within the team.