A company that wants to develop in the global market must find an effective way to reach foreign consumers. Foreign positioning may be the solution. What is it and how to implement it?
What is foreign positioning?
Foreign positioning is an important tool expansion of the company into new markets abroad. This is the SEO department dealing with the optimization of international websites. It consists in increasing the visibility of the website in foreign-language versions of search engines. In addition, it is the adaptation of the website to the requirements of the foreign market, including the method of searching for products or services by interested persons, the activities of the competition and the specifics of a given industry.
Foreign positioning requires appropriate action.
Entrust them into the hands of specialists!
What to look for?
There are no borders on the internet! Today's market enables businesses customer acquisition from various corners of the world.
Foreign positioning is a bit more complicated than domestic SEO. First of all, pay attention to:
- The specificity of the market
Before taking any action, analyze the foreign market, and in particular the competition. The key to success is a thorough assessment of key phrases, taking into account their effectiveness and competitiveness, and then selecting the ones that will bring real profits.
- The dominant search engine
Google is the world leader in internet search engines. However, some countries have their own browsers - for example Baidu in China, Yahoo in Japan or Yandex in Russia.
- Matching the content to target audience
The website must be professionally translated. It is worth using the help of an experienced translator and checking the correctness of the texts with a native speaker. In addition, it should be ensured that the content is adapted to the culture of a given country. What has worked in Poland will not necessarily work in China, Great Britain or Japan. The texts must take into account the cultural context of a particular market.
Foreign positioning is not an easy task. To be sure that the actions taken will be effective, it is worth entrusting them to professionals.
