Market Barriers: Define Before Acting!
Market barriers can prevent you from starting a business concept, running ...
Is a strategic brief really a necessity?
The strategic brief is the main tool companies have at their disposal to ensure that ...
How does microsegmentation affect business growth?
Micro-segmentation enables companies to achieve a deeper understanding of the customer. This in turn ...
Brand rebranding - a communication strategy for the SQD Alliance brand
Changing the name and logotype is often a big communication challenge ...
Sponsorship offer as a marketing tool
Most often, entrepreneurs do not realize that ...
When does a sub-brand mean new opportunities?
The goal of every business owner is that his brand ...
How to build a premium brand and increase sales?
New client from the heating industry - Unico We know very well ...
Design brief
What is a project brief? This question is often asked ...
Emotional branding, or the Lovemarks theory
Dlaczego jeden biały t-shirt wydaje się luksusowy, drugi ekstrawagancki, a jeszcze...
Brand archetypes - how to use them in sales?
What do archetypes have to do with a brand? Fictional characters known to us ...
Communication of a company from the investment industry
cooperation with the brand Horyzont Inwestycji Credibility and security --...
Photo session for Polska Press
Culinary photography is especially close to us. In Commplace ...
