Elements of the advertising message - everyone matters
Advertising surrounds us every day. The multitude of messages allows ...
A marketing ploy - a good practice with a bad reputation
Every day we hear "this is just a marketing gimmick, don't let ...
Ethics in marketing - does it still exist?
What is ethics in marketing, which is often manifested ...
Ambush marketing - what is it about?
Ambush marketing associates most entrepreneurs with unfair competition. This...
Subvertising a new trend in marketing?
Subvertising is a term described in the Polish Internet mainly on websites dealing with ...
Market leader strategy according to P. Kotler (and not only)
The market leader strategy is one of the competitive strategies developed ...
Development strategy - the key to the company's success?
Development strategy redundant? Anyone who thinks so can ...
Why does building brand awareness matter?
Today, more and more often your customers have already satisfied the most important ...
What are the types of product placement?
Even in the 1980s, this concept was actually ...
Marketing sample selection methods
Do you want to reach millions with your product? First it's worth ...
Is an in-depth interview just a conversation?
In-depth interview is a concept in the field of sociology and statistics, ...
Motivation tools - how to use them correctly?
Motivation tools and motivation to work for a long time ...
