A marketing ploy - a good practice with a bad reputation
Every day we hear "this is just a marketing gimmick, don't let ...
Ethics in marketing - does it still exist?
What is ethics in marketing, which is often manifested ...
Subvertising a new trend in marketing?
Subvertising is a term described in the Polish Internet mainly on websites dealing with ...
Market leader strategy according to P. Kotler (and not only)
The market leader strategy is one of the competitive strategies developed ...
Why does building brand awareness matter?
Today, more and more often your customers have already satisfied the most important ...
What are the types of product placement?
Even in the 1980s, this concept was actually ...
Marketing sample selection methods
Do you want to reach millions with your product? First it's worth ...
Is an in-depth interview just a conversation?
In-depth interview is a concept in the field of sociology and statistics, ...
Motivation tools - how to use them correctly?
Motivation tools and motivation to work for a long time ...
Company ambassador - do you need it?
More and more companies use the functions of the company's ambassador. IN...
The consumer's decision-making process - how well do you know the consumer?
Have you ever wondered what the decision-making process of the consumer of your ...
When is a research sample what can be useful?
A research sample is a concept from the field of statistics - what ...
