Brand and company - basic differences
Running a business requires appropriate knowledge, preparation and commitment. Everyone...
The concept of the 4P marketing mix - is it still valid?
Appropriate marketing activities are the basis of effective business. According...
The best way to communicate with the market, or what?
The activity of each company is based on efficient communication with ...
Weaknesses of the enterprise - what do they result from?
Effective functioning on the market is a real art. Entrepreneurs of each ...
Customer segments
in e-commerce
E-commerce is growing at an amazing pace - and nothing ...
MSM Mońki - opinions filled with taste
Due to the huge selection of brands offering dairy products, ...
Conversation with the client - the most important rules
Sales success depends on many factors. Much more important than ...
Sales conversation scheme - prepare the perfect one!
A script, or a sales conversation scheme, is a basic tool ...
Product sampling - get to know it inside out
Did you know that over 70% consumers are more prone to ...
Decision-making problems in the enterprise
Decision making is an integral part of managing any organization and ...
Cost leadership strategy - advantages and disadvantages
The cost leadership strategy is one of the three concepts designed to ...
The perfect marketing program, what is it?
Business success does not happen by chance. So that with ...
