As the research results show, each of us makes over 70 decisions every day. The length of the decision-making process is influenced by many variables. In the case of activities related to the shape and implementation of the marketing strategy, also. Which, for example? Rapidly changing market trends. Offline marketing is no longer as effective as it used to be, which is why online marketing is becoming more and more popular. Many factors may affect the final shape of the marketing strategy adopted for implementation. However, which ones should be taken into account in order to achieve the intended results? You can find some hints below.
Online marketing is a sales springboard
Statista research conducted in 2018 showed that as many as 1.79 billion people made purchases over the Internet. The forecasts based on this assume that this number will increase by more than 20% in the coming years. How to take this opportunity? Using the right online sales support tools.
Online marketing can be a real springboard for significant growth for your entire organization. It is a pity to miss such an opportunity. Although we can also "passively" take advantage of the positive situation on the market. Go with the flow, do nothing else. However, it's a bit like driving a Ferrari highway at 60 km / h. We are going, but others are overtaking us. And we could go to our destination faster and more efficiently.
When building your website strategy, you can rely on old assumptions that no longer fulfill their purpose. You can also use the full power of our Ferrari and stand out like on a trampoline. Online marketing makes this possible. Properly used, it affects the visibility of our company in the network and directly the profits we receive from it.
If it is profitable, so is sales. Thanks to efficient internet marketing, we are able to conduct sales in such a way that it constantly grows. Regardless of the type of product or service that is being sold.
Online marketing can be a real springboard for significant growth for your entire organization.
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Internet Marketing - pbuy a tool that earns money
Online marketing consists of a number of activities. Undoubtedly, the development of modern technologies has broadened the range of sales support tools. When choosing the best one, you have to remember that the first step is the most important. In the case of concluding transactions, it is an optimally designed sales funnel. Standard the effectiveness of the sales funnel will be the company's financial result. – explains Bartosz Zieliński, Managing Director, PR agency Commplace. – During a sale, skilful planning of activities and use of resources can increase sales by up to 40% in one day. That's a lot. That is why it is so important to use solutions that can help you take full advantage of the current market situation - adds an expert from Commplace.
If you are wondering what tool will work for your business, it is worth checking what your customers are using. Where are they located? Do they use social or news websites more often? Or is the online world just for their entertainment? Then they can watch movies and choose gaming portals.
The answer to the question of where our customers are located is crucial when making decisions about choosing the right tools. Online marketing is based on online activities. Everyone who has dealt with him agrees with this. However, you have no way of being absolutely anywhere in this world.
Consider where you want to get customers and start your sales funnel. This is where you should start. Then check which tool is being used. You receive an answer to an extremely important question. You know what to use to sell more effectively.
Content is the king….
Bill Gates already in 1996 predicted what is happening today. In the essay "Content is the king," he wrote, "I expect most of the real money will come from the internet." Now, during the few minutes you are reading this article, several thousand more entries have been created on the Internet. Over the next 24 hours, there will be a total of several million of them. Keep in mind that the average Internet user does not read. He scans the content. Within 9 seconds, he decides whether it is worth taking the time to read.
Ultimately, only 1 in 10 audiences will go to the trouble of delving into the material. What does this show? A lot of insignificant content is published on the Internet that does not reach any recipient. Does that mean it's time to give up content marketing? On the contrary. Online marketing needs good content. You also have to act, but wisely.
Even this article, which includes tips for entrepreneurs, will only be read by a fraction of the audience. The vast majority will only review individual headings. On this basis, they will assess whether their questions are answered here. There will also be those who will find that, thanks to the headlines they've read, they already know everything about online marketing.
We know that you are conscious entrepreneurs who care about developing their company online. Therefore, we have made every effort to ensure that the content prepared in this article is of the highest quality.
This is especially important now, because poor-quality content is not properly received. Since the average Internet user has billions of articles to choose from, they will only choose the best. How can you be sure that yours is like that?
You can check it easily. And make it the best in your field. Remember. In the Internet, the recipient is the most important. It is his preferences and actions that influence the recognition of your brand in business.
... is "content is the new SEO"?
Many marketers are aware of the importance of content. How important is online marketing's pillar. According to the Ascend2 report "Marketing Technology Trends", content marketing is, according to 51%, the most effective technology for people responsible for marketing in companies. Some experts have gone a step further. They hypothesized that "content is the new SEO". Why? Because by providing valuable content, we can not only increase brand awareness on the Internet. We can also get a high position in search engines. However, you cannot rest on your laurels. The life cycle of information on the Internet is short, the shortest day of the year. After just a few hours, the message, replaced by the next news, falls on the next page. Fortunately, this can also be remedied.
Remember to always prepare valuable content. They don't have to be articles full of information or key phrases. Interest the user. How do Google SEO robots determine whether a specific text is valuable?
Based on the time the average user will spend reading it. If it merely visits your website, scans the headlines, reads the first paragraph and leaves, the robots will consider it poor quality text. How can I convince them otherwise?
Build up the tension. So that the reader wants to know what will happen next. In such a way that he even felt a physical need to receive such knowledge. If you are not sure if you can write this way, train. Remember that you can publish on the Internet even every day. Use it.
The more publications appear on your website or refer to it, the more recognizable it will be on the web. You can publish content that will interest your audience every day. Show them the value. In return, you will receive commitment and interest in products and services.
If you interest your readers, they will stay longer on your website. Google search engine positioning robots will recognize that you publish valuable materials that are worth sharing. Your website will be in one of the first places in the search engine. This means that you are doing online marketing well.
Accurate internet marketing goes without missing a beat
How will we communicate with the recipient? Otherwise, if it is a long-term client with whom we have been cooperating for years. And otherwise, if we are just taking the first steps together. How to get it right? Knowing the needs, values and habits of potential recipients is crucial at this point. These elements characterize an effective marketing communication strategy. Taking them into account, we create a message that has a chance to break through the information noise. Accurately hit the recipient. This is what effective online marketing must be like.
Online marketing is much easier than offline. Here you have many analytical tools at your disposal that allow you to characterize your recipient. You can see what searches are next to your keywords. You can even determine the places, gender and age of the people who visit your website.
Use all this information. If online marketing goes flawlessly, your customers are just waiting to find them. Show them your products. Start your internet marketing activities by establishing a good sales funnel. This way you will find out where your customers are located. Each subsequent sales step should result from the previous one. Find out as much information as possible about your customers. Try to feel like them and use this knowledge. Thanks to this, you can easily meet their expectations, meet them and increase sales to huge sizes. Remember that online marketing is a great way to grow your sales and multiply your profits.
What effects can online marketing bring?
An effective marketer is one who is aware that universal solutions and indicators do not exist. Their selection depends on two variables. They are business goals and the sector in which we operate. The goal is not always to sell. Example? In the e-commerce industry, the expected effect of online marketing activities will be making a purchase. But in the case of an information portal, it will be, for example, subscribing to a newsletter.
The conversion rate does not have to be constant. As your business grows or the product life cycle, it can evolve - explains Bartosz Zieliński from Commplace. - Remember that the tools used to generate conversions are not suspended in a vacuum. Each of the elements of the marketing machine should be integrated with the other. Thanks to the synergy, a well-functioning mechanism will be created. - adds the expert.
So what effects are we talking about in the case of online marketing? First of all, that the recipients and potential customers will notice you and your company. They will learn more about you. In this way, you will persuade them to take the actions you need to develop your business.
If you do not know how to measure the effects of internet marketing, we will be happy to help you. You can quickly find out that efficiently measuring the achievement of your business goals is a simple way to success. Therefore, if you are not already doing it, start measuring the effects. Check the number of finalized baskets, focus on the number of subscribers to the newsletter. Regardless of the indicator you choose, it must be tailored to your audience and your business.
If you sell courses of several months, you will surely notice their sale in waves. This will be a completely different indicator than in the case of a fixed product that is available in your company all the time.
Marketing strategy - just being there is not enough
Looking at the CEIDG data, hundreds of companies are created in Poland every day. The competition is not sleeping. By delaying the implementation of a marketing strategy, you can lead to a situation where your potential customer will go to one of them. You don't need to outsource your marketing right away. Often, counseling alone is enough.
- Marketing consulting can take various forms and depends on the needs and goals of the enterprise. It can be an audit of the organization's network potential or verification of the effects of e-PR activities. It is also possible to define KPIs and prepare a marketing strategy, including online marketing. The most important thing is that the company should efficiently and effectively achieve its marketing goals as a result of marketing consulting - summarizes Bartosz Zieliński from Commplace.
Over 50% of Polish enterprises declare that they have a formulated marketing strategy. This does not mean that it is systematically implemented. Just like online marketing. The reasons? Lack of time, lack of precise guidelines and sometimes insufficient ability to translate ideas into actions.
How to effectively implement a marketing strategy?
Do you have your own strategy that you want to implement in the company? We trust that it is prepared at a sufficiently high level. This means that it includes all the reach channels and possible indicators. Remember not to have too many of them. If you want to measure more than 50 metrics while you are developing your business, you may end up standing still. Therefore, choose such elements that are necessarily to be measured. Leave the rest to be checked periodically.
When implementing a marketing strategy to your company, take care of real actions that you can take. Match all tasks to the competences of individual people. You can also focus on the development of your company and entrust your marketing strategy to the right people.
Focus on small goals in the beginning. Break all projects into small tasks. How much? To the extent that their execution could take 1 to 2 working hours. This way you can keep track of your progress. How can I check the progress of a task that is very complex and stretches over a week? It is much easier to keep track of the situation when all tasks can be completed quickly. However, the entire project is composed of them and is slowly growing and moving forward.
What to do in building your online marketing strategy?
If you have a business that so far has only operated in the offline world, there may be a problem with online marketing. This is a completely different type of action than those taken on a daily basis in your company.
Therefore, if you are just starting to enter the Internet market, take advantage of the experience of specialists. We are happy to help you plan and implement your company's online marketing strategy. Regardless of its size, remember that effective advertising is always needed.
Nowadays, even if you only operate in the offline world, it is necessary to have your own website, account on social networks or a place to contact customers. This way, you get an audience that won't be able to hear about you in any other way.
Contact us if you need effective online marketing. We will help you implement appropriate solutions in your company.