How to write a press release?
Successful media outreach requires more than just...
Marketing
Brand - small word, big power
At a time when consumers are bombarded from everywhere with new products and...
Data marker - support in optimising business processes
In modern business, data is at a premium. Those who...
Marketing automation - an expert's guide
In an age of digital innovation and rapidly evolving technologies,...
Digital marketing - what do you need to look out for?
In the dynamic online world, digital marketing has become an indispensable...
Mobile marketing - how to use it in a digital world?
In the age of the digital revolution, mobile marketing has become an indispensable...
Operational marketing in a nutshell
Operational marketing is an integral part of the strategy of any business wishing to...
Relationship marketing - why bet on it?
Building and maintaining lasting relationships with customers is an essential...
Product marketing - 6 tips on how to do it right
In an era of rapidly evolving markets and increasing competition,...
Social media - how to become an expert?
Social media has revolutionised the way we communicate both...
Facebook ad manager: a condensed guide
Facebook's ad manager is an essential tool for any...
Company mission: the heart of every company
A company mission statement is one of the most important elements of any organisation....
Neuromarketing - a modern approach to understanding consumers
Neuromarketing is an innovative approach to market research that combines...
Newsletter - how do you create one that attracts attention?
In today's digital world, where information assaults us from...
Omnichannel - how to exploit synergies?
In today's business world, where technology is advancing in...
Outbound marketing consistently effective
Outbound marketing, often referred to as traditional marketing, has for decades been a...
The psychology of advertising - how does it work?
Advertising is an integral part of the modern marketing world. In an age of...
Mailing - an important business communication channel
In today's business world, where technology is advancing in...
Building an image on the Internet – methods and tools
Building an image on the web is now a necessary action to ...
HR marketing - how do you take care of people?
That a company is made up of people is not a platitude. In fact.
Personal marketing, or how to create a corporate image
In today's dynamic business world, personal marketing is becoming...
Marketing information - the basis for effective activities
What is marketing information and why is it necessary to...
Construction company advertising - how does it work?
Advertising is today the only way to reach...
Persona in marketing - what is it and how to create it?
How to obtain customer data and schematize it in...
Marketing is the process of acquiring leads or customers interested in a company's products and services. The key word in this definition is "process". Marketing involves researching, promoting, selling and distributing products or services.
Marketing focuses on the study of market and consumer behavior. The inclusion of marketing activities in the management of companies is aimed at attracting, acquiring and retaining customers by satisfying their desires and needs and instilling brand loyalty.
Public relations agency is one of the entities that supports and enhances the effects of effective marketing with its activities.