We have over 10 years of fruitful cooperation with the MSM Mońki brand. On a daily basis, we answer, among others for PR activities, including planning and organizing photo sessions to the original regulations prepared for the Cooperative by the Karkonoszy Manor House. We invite you to see the effects of the next photo session!
About the MSM Mońki brand
The Moniecka Dairy Cooperative in Mońki is one of the most modern dairy plants in Poland. It was established on May 1, 1972 as a result of the merger of the District Dairy Cooperative in Dolistów and the District Dairy Cooperative in Krypno. MSM specializes in the production of Dutch and Swiss ripening cheeses, extra butter and powdered products: powdered whey and periodically skimmed milk powder.
Brand representatives emphasize that their mission is to ensure that the connoisseur can, with the first bite, spot the subtle differences between different types of cheese. Each recipe, thanks to its refinement and precision, can meet the expectations of the most demanding consumers, looking for original, intense flavors that stand out against the background of products without a hint of uniqueness. At the same time, at every step in communication, a strong attachment to the tradition and origin of the brand is noticed, which is expressed, among others, by through the catchy claim: "Tradition of taste from the Biebrza valley".
Challenges for Commplace
The aim of our activities was to prepare a photo session scenario based on the current trends in the food marketing market and to implement the entire project. An important element was the cooperation between the chef and PR person. Therefore, the organization of the session was combined with the preparation of dedicated regulations using products from the Cooperative's offer. In this task, we were supported by professional cooks from the Korona Karkonoszy Manor. As a result, there are several key shots in the script. Each of them has also been carefully described and adapted to a specific recipe. The prepared provisions include, among others recipe for pasta casserole with gouda cheese, elbows in cheese sauce with wild garlic and sun-dried tomatoes, and potato frittata with asparagus and Mońki's Edam cheese.
The scope of cooperation
To work on the project, we have appointed a dedicated team of experts - the PR department, photographers, food stylists and chefs. As a result, we have created a detailed scope of our cooperation.
The tasks performed by Commplace include:
Choosing a photographer and verifying the current trends in the food marketing market
For anyone with little or no experience working with a professional photographer, the process of finding and selecting the right person can be daunting. You may be wondering what testimonials are the most important, what to look for in their portfolio, and most importantly - what questions you should be asking.
At Commplace, we have many years of experience in this area. That is why we cooperate only with proven experts. However, you should remember about the brand's communication strategy and adapt it to selected trends. Thanks to this, we will obtain a consistency effect that will increase the attractiveness of the brand.
Development of a photo session scenario
Often the first step in creating a concept for a photo shoot is the most important. Don't just think of a cute prop, but go beyond that. First, think about your theme and target audience.
Who are the recipients of the products?
What he like?
What elements evoke fond memories in it?
What's the story you want to tell?
What emotions do you want to evoke?
These are just some of the questions you should ask yourself at this stage. Additionally, when developing a photo session scenario, you should take into account the advantages / disadvantages of the location. You also need to get the right props, keep a steady pace and consider the needs of everyone involved.
Preparation of dedicated recipes
Recipes created for the needs of the brand are a great way to stand out from the competition. They can be a strong point in your marketing strategy, regardless of whether the brand offers food products or cooking equipment. The added value will be the involvement of a professional chef in the entire process, who, thanks to his image, will strengthen the message, positively influencing the reactions of recipients.
Implementation of the session
The penultimate step is the implementation of the session. It should be noted that it should follow the previously established scenario. Each shot should have a purpose and be well thought out. The watchful eye of the recipient will notice any inaccuracies.
Post-production
The final stage is post-production. In practice, it consists in verifying and assessing all recorded materials and finally - selecting the best. Depending on where you publish, it also includes preparing your photos for export and printing or publishing on the web.
Commplace recommended products and tools
The tools and products that we will use to achieve our goals include:
- Preparation of original culinary concepts and recipes
- Professional culinary photography, culinary films, drawings and graphics
- Concepts of using chefs in brand promotion
- Cooperation with the best Chefs
Are you thinking about making a photo session?
Ask us about the concept!