The first promotional events took place in antiquity. It is, of course, about the Olympic Games, the role of which was to build and strengthen a positive image of rulers and athletes. Today, a PR event is an effective form of brand promotion. What to remember when organizing such an event?
What is a PR event?
Event PR is a tool for building effective communication and long-term relationships with the environment - both with current and potential clients, as well as with business partners and the media. It is a way to arouse positive emotions in the recipients towards the brand, and to promote its products or services. It's also great form integration at work.
PR event as an element of a multi-level campaign public relations, can increase brand awareness, motivate the employee team to work more efficiently, contribute to building a brand's competitive advantage on the market, or increase the sale of specific products or services. However, in order for an event to bring the expected results, it must be organized perfectly. What to remember when planning a PR event?
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How to organize a PR event?
First of all, you need to determine the purpose of the event. The goal will affect the nature of the event, its scenario and other details. Identifying the audience is no less important. This will allow you to adjust the form of the event to their preferences and requirements as much as possible.
The organizer of the PR event should specify the budget for the event in detail. The amount of the budget will depend, among others, on:
- choice of place - conference room, banquet hall, company headquarters, open air, etc.,
- the form and quantity of materials for participants - e.g. gift packages,
- number and type of additional attractions - e.g. live music, various shows, etc.
When choosing a date, it is worth checking if there are no other events that could compete with the event at the same time. The deadline also affects the cost of organizing the event. With a limited budget, select a date outside the industry season.
A PR event should be consistent with the company's visual identity, its mission and communication strategy. The attractiveness of the event is also of great importance. The unusual nature of the event, exceptional event attractions or other unusual elements will undoubtedly attract the interest of recipients and thus make the project a success in terms of image!
