What does an interactive agency do?

When we talk about marketing agencies, we usually mean those companies that comprehensively deal with brand promotion in the online and offline world. However, this is a very general statement and assumption that does not imply diversity among agencies. An interactive agency is one of the types of companies that deal with marketing. Her specialty is online operation and all aspects related to the online promotion of her clients.

What is an interactive agency?

An interactive agency is responsible for promoting the activities of its clients in the Internet space. It deals not only with creating a properly tailored marketing campaign, but also building a professional image among recipients. It achieves this, among other things, by building a high-quality website and communication with recipients, which is based on building mutual relations.

Depending on your needs, i.e. the client of an interactive agency, various marketing strategies are built that contain numerous aspects of the company's work. However, what is worth paying attention to is the fact that an interactive agency is without any doubt one of the e-marketing specialists. It is based on activities in the Internet space.

This means that the interactive agency will easily prepare a high-quality website for you, properly position it in the Google search engine and select the most popular keywords that perfectly describe your company. However, he will leave such areas as advertising gadgets, leaflets or newspapers to other specialists. Therefore, before starting cooperation with any agency, check carefully and determine what your most important marketing assumptions are. Perhaps it will be a better option public relations agency.

Online or offline marketing?

Internet marketing is based on activities that take place in the Internet space. This means that thanks to it you reach all Internet users who are in your target group. Depending on the marketing strategy you choose, you may notice that your website is visited by people in a specific age range. The most important place in your marketing network is your website where you can find information about your business. Therefore, the activities of the interactive agency are based on directing the traffic of Internet users in exactly this direction.

The situation is different in the case of offline marketing. Stationary contact points with customers are the center of your activities here. It can be a stationary store, a point on a map or the company's headquarters. Offline marketing also redirects customer activities to the web, but it is done to a much lesser extent. Most often, flyers or advertising gadgets are created here to remind customers about your company. Marketing agencies targeting offline strategies deal with this type of activity.

The main difference between online and offline marketing is the scope of each of them. The first is based on the Internet, creating contacts through communication channels and directing the traffic of Internet users. The latter, on the other hand, operates in the outside world, relying on direct contact with customers outside.

What are the main tasks of an interactive agency?

An interactive agency has a number of tasks that must be met by a team of professionals. There is a general division and the most important aspects on which the operation of this type of enterprise is based. However, there are also some tasks that are not performed by everyone or are only offered by a small group of agencies. It is worth getting acquainted with the offer of all of them and checking which of them offers the activities that will work best for your company.

Setting up a website

The website is the center of your internet marketing activity. A good website is the basis for most of the interactions that occur between you and your customers. Whether it's a business card website, online store, or any other type of website, it's a critical part of your business. That is why it is so important that it is properly designed, positioned and allows users to easily move around it.

The interactive agency deals with, among others creating websitesthat meet the needs of customers. Specialists who deal with technological solutions will certainly be eager to use the latest technologies that not only allow you to find your website on the web, but also have a great impact on its reception and contribute to the improvement of statistics and overall user satisfaction.

Graphic work

Even the best source code of a website will not be appreciated by users if the website is not graphically attractive. Regardless of what your expectations are for your website, it is necessary to pay attention to all the aesthetic aspects of it.

The interactive agency will also take care of this. After an interview with you and defining the general outline of the brand, it will implement all the key elements that will allow you to create the image identity of your company. Based on the analyzes, a team of graphic designers will take care of the aesthetic side of your website and adjust its appearance to what you want to convey to your customers.

The tasks of graphic designers from an interactive agency also include matching images and other aesthetic elements on the website to the types of devices on which the website will be displayed. This means that they should adjust the appearance of the website depending on whether it will be opened on a computer screen or on a mobile device.

This is extremely important because it affects the direct reception of the website by your recipients. In order to best match its appearance to the device used, the graphic designers work closely with the group of UX designers. They are responsible for the experience of the users who visit your website.

The work of a UX designer

Regardless of whether you visit an online store or a business card website, the most important aspect for you is the ability to move freely between its subsequent elements. Whether you can easily go through the entire purchasing process or find a contact with a potential service provider is extremely important and affects the feeling about the website.

Probably, according to statistics, if you encounter any problems on your way that will make it difficult to some extent, you will give up shopping in order to look for better solutions.

Providing the best possible user experience and influencing the smooth navigation of the website are the key tasks facing a UX designer. During close cooperation with a graphic designer in an interactive agency, he makes sure that each of your clients, regardless of the purpose for which they are on your website, gets exactly what they want. It is also crucial here that he has such a possibility in the shortest possible time.

Thanks to well-developed UX systems, the interactive agency ensures that the vast majority of interactions on your website are successful. This means that regardless of the purpose of your website, the UX design team will make sure that the entire process your client has to go through is simple and as intuitive as possible. In this way, you can be sure that all users who want to buy your product will complete the entire purchasing process successfully.

Positioning the website in search engines

Having an excellent product that is sold on the Internet, you need not only properly positioned ads that will direct user traffic towards you. Positioning your website in search engines is also important. We are talking here primarily about Google, which is best known all over the world and best suited to users. Therefore, the vast majority of them use this method to obtain information on the Internet.

The positioning team at the interactive agency makes sure that your website is as high as possible in the searches when entering individual phrases related to your business in Google. For example, if you manufacture paints, SEOs will find the best keywords that match your brand profile and make sure your site is searched first.

As you may have noticed from your own experience, the average Internet user analyzes the first 3 pages on Google when searching for information. If he does not find satisfactory information there, he enters a new phrase that will direct him to other websites. That is why it is so important to be high enough on Google. The higher your website is located, the more chances you have to reach new users who entered the appropriate phrase in the search engine.

Copywriting and positioning

Mostly suitable positioning of pages at Google is the work of two teams. One is the group of developers who are responsible for putting your website up. The second component is a team of copywriters who create content for your website. It depends on them, on which phrases the users will reach your company. An interactive agency deals with filling the website with the highest quality content that catches the eye, encourages interaction and is responsible for the increase in Google searches for the appropriate brand-related phrase.

The advantage of an interactive agency over freelancers

To begin with, before we introduce you to the aspects in which an interactive agency has an advantage over freelancers, we want to briefly introduce you to what each type of activity consists of. We believe it is essential to understand all aspects of collaboration and alternatives before making a final decision. It is a key element in creating a successful internet marketing campaign.

A freelancer is a person who independently deals with the projects entrusted to him. It can be one of the elements of the team and work closely with its members, but to a large extent, all tasks are performed by himself. He is a specialist in his field and is responsible for the narrow aspect of activities related to broadly understood marketing.

The tasks worth entrusting to a freelancer are individual elements of the campaign or fine-tuning its operation. It will work perfectly well if the website is already set up and all its elements harmonize with each other. Then, it only deals with one specific task, which is to improve the website's performance or its visibility on Google. Cooperation with a freelancer will not work when you need to comprehensively deal with the website and all its elements. As a specialist in a specific field, he cannot deal with everything very precisely.

An agency is a team of people who are specialists in specific fields. It happens that it brings together freelancers, i.e. people who, apart from tasks for the team, also deal with personal projects. However, in this case, there is close cooperation between the team members, which allows for comprehensive preparation of all the elements that make up the effective implementation of the website and marketing campaign.

What is the advantage of an agency over a freelancer?

If you do not have a website yet, but only a vision of it, it is worth applying to an interactive agency. It will comprehensively deal with all the aspects that are behind effective website design. When establishing cooperation with an agency, your only concern is to provide all information at once to the team leader. He takes care of the distribution of tasks and makes sure that they are all delivered on time.

If you want to work with freelancers, it is necessary to provide each of them with detailed information and choose which ones are needed by each person. It means for you much more work put into setting up the campaign and involvement in the whole process.

The biggest advantage of an interactive agency is that it brings together specialists in specific fields. These are people who have passed the appropriate verification at the recruitment stage and are currently creating marketing strategies for large brands for agencies. Thanks to this, you can be sure that the best specialists in all industries are working on your product, which are necessary to create a good campaign.

Why is it worth cooperating with an interactive agency?

Working with an interactive agency has many advantages that are worth mentioning. All of them translate directly into your reach and possibilities, as well as the sale of your products and services. Check why cooperation with an interactive agency is beneficial for you.

Greater visibility on the web

If your website is prepared at the appropriate level and highly positioned in Google, you are certainly more visible on the web. If your potential customers can see you and your business, they can reach you via communication. In this way, you increase your ranges, and thus the profits from the sale of products and services.

When operating in the Internet space, achieving the appropriate level of visibility is extremely important. It influences, among other things, the way you are received by new customers. If you are easy to find, the way more people recommend you is just as easy. Thus, you can also reach people who are not in your main target group, but have someone who is already there. By expanding your audience, you increase the number of your customers.

A polished website

Even the best IT specialist will not make your website attractive to the audience. Similarly, the team of graphic designers will not optimize it for UX in such a way that it brings benefits and guides your customers smoothly through the entire purchasing process. In turn, none of these groups will create catchy texts for you that will attract the attention of your audience. As you can see, to create a great website that attracts customers to you, you need a whole team of specialists in various fields. It is also imperative that they work together. Then you get a coherent product, which is a marketing strategy and website.

An interactive agency takes care of all the elements that contribute to shaping the image of its client on the web. This means that specialists will take care of everything properly. not only that the company should be visible in searches. It's also about making your site attract people to it in a variety of ways. Not only with a refined design, but also smooth operation, interesting texts and ease of use. All these aspects influence users perceiving you as a specialist in their field.

Professional contact

Whether you need a showcase page or wondering how to advertise an online storeeach of these orders is essential to the success of your business. Therefore, you should be sure that the contact with contractors will be at a high level and will enable you to operate efficiently within the scope of your competences.

The interactive agency will provide you with a dedicated tutor - a person dedicated especially to contact you. Thanks to the fact that she knows exactly all aspects of cooperation, you can be sure that she will react quickly. You also save time that you would have to spend on outlining your situation to other people.

Continuous optimization

Not only the website and its initial positioning are important. It is also important to what extent the website is constantly optimized in terms of the latest SEO and search engine requirements. Therefore, cooperation with an interactive agency does not end with the delivery of the final product, which is your website.

Throughout the period of cooperation, the team ensures that the website they created is positioned in the best possible position and as attractive as possible for your clients. Thanks to this, you have the opportunity to constantly acquire new customers and you do not have the feeling that your company is less visible on the web over time. The interactive agency constantly makes sure that your brand is recognizable among Internet users.

Interactive agency - success indicators

Success rates are measurable data that help you determine to what extent activities undertaken by an interactive agency are producing the expected results. Thanks to them, you can check the activities of the team and its effectiveness in conducting marketing campaigns and website positioning.

Profits from the purchase of products and services

The most important indicator is of course the number of successful trades. If the purchasing process has been completed, it means that the customer not only came to your store from a search or a recommendation. He also went through all the steps to be taken prior to finalizing the transaction. He selected the products, added them to the cart, and then completed the purchase. This means the success not only of people dealing with website optimization and positioning. It is also thanks to those who are responsible for UX, graphics and descriptions of individual stages, services and products. It is the work of a whole team of professionals who work within an interactive agency.

If the transaction has been completed, it means profits for your business. This, in turn, is very specific data that you can monitor with the help of appropriate analyzes and summaries.

Increase in popularity of your website

How can popularity be measured? In the offline world, it is difficult because there are no specific indicators that would make the task easier. On the other hand, measuring popularity online turns out to be extremely intuitive. Just check how often your site is visited.

Regardless of whether it is used by a person who came to you thanks to advertising or organic traffic, he decided to stay on the site for longer. Thanks to the statistics, you can trace all its steps, find out where it stopped and where it came from the search engine. It gives you a lot of information about the activities of the interactive agency team and allows you to analyze all the steps they have taken to improve your brand recognition online.

What to look for when looking for a good interactive agency?

You can find ads from many interactive agencies on the web. Depending on what you are looking for, some of them may very closely match your needs and expectations. We want to show you what to pay attention to when considering the offers of individual agencies. What is important is the fact that we do not take into account the rate for the services provided. If you care about high-quality marketing, you certainly have the right budget for this purpose.

Portfolio and experience

If you are wondering if a given interactive agency will meet your expectations, ask for a portfolio with sample collaborations. Take a look at the created pages and check their popularity on the Internet. This way you will get a lot of information on how the agency works and its effectiveness.

Contact with the customer

Remember that cooperation with an interactive agency requires establishing contact for many months or years. Therefore, check how your chosen team contacts you. Can you count on quick replies and responses to messages and problems? This is a key point when working together.

The interactive agency makes sure that your brand is recognized online. He deals with online marketing, setting up a website and all aspects related to its operation in such a way that it works as effectively as possible.